On February 23rd, 2023, in the main venue of Hangzhou Asian Games, CEO Gan of Geely Automobile Group released the high-end new energy series of Geely brand-Geely Yinhe, and issued the declaration of "only being a high-value new energy vehicle", aiming to lead China's new energy into a new stage of value-oriented development.
Moreover, together with the Galaxy series, there is also the Geely Galaxy smart electric prototype-"Galaxy Light". At the same time, Geely Yinhe's first intelligent electric hybrid SUV-"Geely Yinhe L7" ushered in the world premiere and opened the official reservation. In addition, Geely also released the battery safety technology exclusive to Geely Galaxy-Aegis battery safety system, the new generation of Raytheon electric hybrid-Raytheon electric hybrid 8848 exclusive to Geely Galaxy, the brand-new car operating system-Galaxy N OS and the Galaxy intelligent driving scheme integrating heaven and earth.
"We define this as the intelligent new starting point of Geely's ecological evolution and the main battlefield of Geely Galaxy's new energy." This Hangzhou Olympic Sports Center named "Galaxy Phantom" is becoming an important witness to the upward development of Geely Automobile.
The high value of Geely galaxy
It is a new product, a new technology, a new design, a new channel and a new service.
Geely Galaxy is regarded as a symbol of Geely's all-round development.
1. Geely Galaxy leads new energy into the era of value growth and is the carrier of Geely brand in an all-round way.
Although Geely Galaxy has adopted a brand-new logo, it is not an independent brand. It is a series of high-end new energy products of Geely brand. "We will divide Geely into three product lines. Geometric brand officially returned to Geely brand, becoming a pure electric intelligent series product with a popularity of 50 ~ 1.5 million yuan under Geely brand; Galaxy is a high-end intelligent new energy product series, covering the intelligent new energy market in the range of 200,000-300,000 yuan; The brand is positioned in the high-end market of more than 300,000 yuan. " ? Fan Junyi, general manager of Geely Automobile Sales Company, said.
It can also be seen that while readjusting the internal brand structure of new energy, Geely also hopes that the Galaxy series can expand its territory in the market and help Geely occupy more initiative in the process of new energy transformation.
"The arrival of the Galaxy means that Geely has begun to make a comprehensive innovation and quickly transform into a new energy source." This is also what Gan Jiayu constantly emphasized.
In Geely's view, China's new energy has reached the turning point of development, and is moving from the first stage of extensive growth to the second stage of "value upward". In the second stage, users expect "high-value, safer intelligent electric vehicles", and the industry urgently needs to lead the positive development path of high-value growth with scientific and technological breakthroughs.
Geely Galaxy, on the other hand, brings together the technical strength of Geely's whole system, the world's leading intelligent manufacturing system and the cutting-edge technology ecosystem integrating heaven and earth, responds to the call of the times with high value, and continues to practice "value orientation" to meet the new demand of mainstream people for automobile consumption with high-value products.
Therefore, in Geely's planning, Galaxy will have "new products, new technologies, new designs, new channels and new services" specially laid out by Geely. In the next two years, seven electric products, such as intelligent electric hybrid and intelligent pure electric, will be launched, which will become the carrier of Geely's new energy strategy, the symbol of comprehensive new energy electrification transformation and the new direction.
Secondly, Geely Galaxy is a high-value new energy vehicle with exclusive technical barriers, which brings together the cutting-edge technologies of Geely's global system.
Technical Barriers 1: Geely Galaxy product series are all built with native intelligent electric architecture, among which the intelligent electric hybrid L series adopts Geely Galaxy intelligent "electric hybrid" architecture, covering A0-B intelligent electric hybrid products; Intelligent pure electric E series adopts Geely Galaxy intelligent "pure electric" architecture, covering intelligent pure electric products from A to D;
Technical barrier 2: Geely Galaxy's product sequence will be equipped with Geely's original "Aegis battery safety system", which is based on the battery, integrating architecture, vehicle, intelligent control and cloud to build a set of "no blind area" safety protection system, which can protect the battery through eight shields such as "ten-party patent of architecture, vehicle cage protection, safe and worry-free fast charging, BMS3.0'' battery doctor' intelligent control system". At the same time, relying on the cloud computing capability of 8 1 100 million times per second of Geely Star Intelligent Computing Center, the system can protect more than 200 electronic control projects in real time, warn more than 50 fault types, and improve the battery life by 20%.
Technical barrier 3: Geely Galaxy product sequence will be equipped with exclusive "Raytheon electric hybrid 8848". In terms of thermal efficiency, the new generation of Raytheon electric hybrid engine B-Plus equipped with Raytheon electric hybrid 8848 reached the peak thermal efficiency of mass production of 44.26%; In terms of performance, Raytheon electric hybrid 8848 "three-speed variable frequency electric drive" has evolved again, bringing the strongest speed of 228km/h; In terms of intelligent control, Raytheon electric hybrid 8848 is the first predictive energy management system in the industry, which can improve the energy saving rate of 15% at the highest.
Technical barrier 4: Geely Yinhe product sequence will be equipped with distributed operating system Yinhe N OS developed by Geely Full Stack. Through the multi-dimensional accurate algorithm of architecture layer, system layer and application layer, not only the privacy protection level of users is significantly improved, but also an immersive experience is created for users.
Technical barrier 5: Geely Galaxy product sequence will apply the intelligent technology ecology developed by Geely Full Stack. Geely is the only auto company in the world that is self-developed and has a closed loop of software and hardware ecology. "Smart Geely 2025" is rapidly landing. Geely highly focuses on chips, operating systems, intelligent computing centers and satellite networks, and constantly improves the "end-to-end" full-stack self-research system.
It can be seen that Geely Galaxy has industry-leading high-value technologies such as world-class architecture, Aegis battery, new generation Raytheon technology, and integrated intelligent ecology of heaven and earth, which is enough to help Geely Automobile achieve high-value breakthroughs through technological breakthroughs.
Third, every product in the Geely Galaxy series is designed to break boundaries and achieve transcendence.
As Geely knows, in the new stage of new energy development, users expect "high-value, safer intelligent electric vehicles", which is a high-value new energy product and can fully meet the needs of vehicles. Geely Yinhe L7, the first intelligent hybrid product of Geely Yinhe, is a comprehensive innovation of 200,000-level hybrid and the first choice of 200,000-level intelligent hybrid.
In terms of design, Geely Yinhe L7 adopts the aesthetic design of Yinhe ripple, integrates photoelectric technology, and creates the only fully enclosed grille at the same level through technological innovation, so that automobile design can break the energy boundary and coexist with electricity;
In terms of power, Geely Galaxy L7 takes the lead in carrying the latest technology of Raytheon Hybrid 8848, and comes standard with Raytheon Hybrid 8848 "three-speed frequency conversion electric drive", which accelerates 6.9 seconds per 100 kilometers and supports the ejection start. Moreover, the fuel consumption per 100 kilometers is only 5.23L, and the comprehensive cruising range of CLTC is 1.370 km, which exceeds all hybrid products at the same level;
Intelligently, Galaxy L7 takes the lead in taking the new Galaxy N OS, supported by powerful chip computing power, and has the fastest and smoothest intelligent interaction experience between people and vehicles in the world (the hot start time and voice wake-up speed are better than Xiao Peng);
In terms of safety, Geely Galaxy L7 is built on the e-CMA architecture, inheriting the safety gene of Geely architecture to build a travel safety fortress, and taking the Aegis battery safety system for the first time, with unique 8-fold protection; In terms of quality, Galaxy L7 is environmentally friendly, its technology is comparable to that of top luxury cars, and its quality and safety standards are leading the industry.
"Galaxy L7 will surely become the first choice for China families to travel with high quality and intelligence." Ganjia saw it and said.
Moreover, according to the plan, Geely Galaxy will launch seven electric products including intelligent electric hybrid and intelligent pure electric in the next two years, among which the first electric hybrid SUV Yinhe L7 and the first electric hybrid car Yinhe L6 will be delivered in the second and third quarters of this year respectively, and the first pure electric product E8 will be delivered in the fourth quarter of this year.
It can be seen that the products of Galaxy series apply a series of core technologies independently developed by Geely, which are superior to competing products in terms of safety, performance, quality and intelligence. This is also an important reason why Galaxy has high hopes for Geely Automobile. "Every car in the Galaxy series, we are confident to become the benchmark in every market segment."
The Emotional Value of Geely Galaxy
Is to let technology enter life without disturbing it.
At this conference, the Galaxy series also released a prototype "Light of the Galaxy". When Zheng Chen, vice president of design of Geely Automobile Group, introduced the design concept of this car, one sentence was impressive:
"Technology enters life, but it doesn't disturb life."
It is no exaggeration to say that at present, mobile phones, computers, networks, televisions and so on. It has penetrated into the life and work of modern people all the time, and it is getting worse. The same is true in the automotive field. Throughout the current new energy vehicles, almost all of them have to be labeled as science and technology, and they have tirelessly piled up one technology configuration after another. As for whether consumers need it, car companies seem to have not thought about it yet.
Therefore, after deeply understanding consumers' cognition of "technology", Geely Galaxy pays more attention to the practical value of technology in automobile use when applying technology.
Taking "Galaxy Light" as an example, it adopts an integrated design method to create three "technology fusion zones" running through the whole car body, which are divided into three zones: "front face", "side face" and "rear roof". It integrates satellite antenna, high-definition camera, laser radar, streaming rearview mirror, drone and other scientific and technological intelligent hardware into a brand-new layout to avoid distracting users during human-computer interaction and causing unnecessary.
Not disturbing is disrespectful, and it is also the emotional value that most consumers need.
Buffett once said that the most important difference between a successful enterprise and a great enterprise is that a great enterprise can improve the general life of human beings, including emotional life and material life.
Now Geely Automobile is sending a signal through the Galaxy series that Geely Galaxy will be a powerful promoter of technology popularization and a new starting point for "high value" to reshape the market structure.
This is also an important symbol of Geely Automobile's evolution from a successful enterprise to a great enterprise. In this sense, the products, technologies and services owned by the Galaxy series will become such a great footnote. (writing? | Is the car intelligent? Shui Miao)
This article comes from the author Hao, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.