If you really want to be your own brand, you need graphics, Chinese characters, Pinyin and English. Reason: Graphics: easy to identify. When you see the M of McDonald's, you will naturally associate it with McDonald's. Text: If it is an international brand, many foreigners don't know Chinese characters. Pinyin can help them remember the Chinese name of the brand faster. English: You can let foreigners know this brand and remember it.
The benefits of registering the copyright of enterprise logo and trademark graphics:
(1) Prove the ownership of the logo (trademark), so as to avoid the invalidation of the trademark due to the ownership problem in the future.
(2) Once the copyright is registered, anyone else must get permission from the right holder, otherwise it will be an infringement.
(3) When a work is designed by others or a job work, it is difficult to prove the ownership and determine the original rights without copyright registration, which makes it extremely difficult for the obligee to claim rights.
(4) copyright registration is conducive to ensuring the stability of trademark rights and preventing the loss of rights caused by only registering trademarks.
(5) According to the relevant provisions of China's Trademark Law and Patent Law, trademarks and design patents that conflict with the prior rights of others can be revoked and invalidated. Therefore, if a work of art (such as a graphic) is applied for a registered trademark by others, or a graphic trademark is registered by others in other categories, at this time, it is more likely to use the prior right to object or revoke it.
(6) trademarks can be pre-protected in unregistered categories.
(7) The speed of issuing certificates is fast.
copyright registration has four functions:
(1) It has strong credibility, determines the copyright ownership of works and resolves potential disputes; At the same time, effectively prevent disputes.
(2) Effectively defend and revoke the malicious application of trademarks and appearance patents by others.
(3) is an important document to solve copyright disputes and trademark infringement disputes.
(4) as a legal document for licensing the use and transfer of copyright.