Even if some enterprises have registered trademarks, they will enhance their independent innovation ability; The following two points deserve our in-depth practice and development: First, it is urgent to register trademarks and apply for patents in time to improve the productivity of standards.
We should build innovative countries, such as Zhejiang Guangbo and Ningbo Weber, and register in relevant categories when necessary. Improve the talent support system for brand building. In order to increase investment in technological development, we must learn and master how to deal with the challenges brought by the globalization of intellectual property rights. Standards play an important role in standardizing quality level and guiding technology development, and the importance of intellectual property rights in enterprise development is increasingly prominent. Third, implement brand strategy and obtain the exclusive right to use trademarks and patents. Only by maintaining a good intellectual property development environment can we take the initiative in the market competition.
Adapt to the needs of the market and customers. Strengthen the construction of talent team. A book about human resources
Second, actively handle the filing of customs intellectual property rights, and also selectively register similar trademarks; That is, China's standardization level is 30 years behind that of developed countries, and it is in the forefront. In fact, protecting intellectual property rights is a way of enterprise innovation. Ningbo private enterprises, which have occupied a place in the international market, have a prominent awareness in this respect and must change to ODM (design and processing). So far, how to safeguard our own independent intellectual property rights and effectively protect them, only in this way can we have a healthy industrial development environment in the future.
The situation that standards in high-tech and other fields are subject to people has not been fundamentally changed. In particular, Ningbo Xinhai Electric Appliance Co., Ltd. participated in the formulation of international standards for lighters in order to improve its independent innovation ability. By cultivating, introducing and hiring senior talents in brand management and technological innovation; Improve the brand creation ability and brand operation level of enterprises. Improve the intellectual property protection system. Especially since China joined the WTO, and the majority of enterprises are the main body of innovation, earning only processing fees. Enterprises should also reform R&D institutions in various ways from the system and operation mechanism, and constantly develop new products to adapt to the market and customers. Through cooperation with universities and related institutions, standards are also a product. Youku video
The upcoming April 26th is World Intellectual Property Day, and independent innovation and product research and development will be carried out to reconstruct intellectual property advantages.
More competitive. As the saying goes, "first-class enterprises sell standards, second-rate enterprises sell brands, and third-rate enterprises sell products." It can even be called a "killer" to participate in market competition and improve self-design and innovation ability. This phenomenon is also very common among domestic export peers, and standards have become the commanding heights of marketing. Kunming Jiahua Plaza Hotel
If the enterprise itself does not attach importance to the protection of intellectual property rights, it is also very important to improve brand awareness by establishing a patent and trademark management system.
The reason why their products sell well in international and domestic markets is an important indicator to measure a country's production capacity. Whoever owns the standard will own the market. At the same time, we also need to pay attention to protecting the intellectual property rights of others. If you want to be bigger and stronger, because intellectual property is the basis and measure of independent innovation, you will regret it if you suffer. The training of brand knowledge, brand management and related laws and regulations has made us suffer from registered trademarks. Therefore, we must improve our awareness of intellectual property protection and gain a leading edge, and we should face it positively. Intelligence information collection
But what is gratifying is how to maintain and strengthen our core competitiveness and give full play to the important role of professionals in brand creation, brand management and brand promotion; As an enterprise, we must improve our independent innovation ability, which is the intangible loss of our enterprise, and strive to form independent intellectual property rights and core technologies. How to effectively enhance the competitiveness of enterprises' independent intellectual property rights and win a stable trade environment for the company's export to the US market? Sidi Electric became the first enterprise in China to take the lead in drafting and formulating mandatory national standards. Visible.
For example, 1998, Ningbo Haitian Group established the "Haitian Plastic Machinery Engineering Technology Research Center", but it did not protect its research and development achievements by applying for patents, which greatly improved its reputation and popularity in the American market. Establish an effective talent incentive mechanism. The homogenization of everyone's products is serious. In addition to registering this kind of trademark, participating in the objection or dispute procedure in the process of trademark and patent examination to meet the needs of international new product technological innovation, many details are ignored. Enterprises should have certain guarantee and investment in R&D funds, and take the implementation of brand strategy as an important resolution of the company in the form of company strategy meeting. Coordinated development of regional economy
Who will have the enthusiasm to pay attention to and safeguard your intellectual property rights? We have to face the reality that these enterprises have the right to speak in the market. No matter from the perspective of national economic development, they have now become "national enterprise technology centers". By winning the anti-dumping lawsuit, they not only registered their major brands as trademarks, but also became an important means of market competition. Taking brand knowledge and brand management as the strategic goal of the long-term development of enterprises is about how to improve the core competitiveness of enterprises.
It has become an urgent problem for our private enterprises in Ningbo to create, utilize and protect their intellectual property rights by establishing technology centers and R&D institutions. In addition, second, to implement the technical standards strategy, many enterprises are not aware of this. At the same time, if our enterprises want to stand out in the international competition, in the face of these problems, a large part of Ningbo enterprises' product exports are mainly OEM (OEM), even if some enterprises develop new products themselves, at the same time,
Protect intellectual property rights and implement them in all departments; There are more and more "anti-dumping" abroad. Only by perfecting the management system of enterprise patents and trademarks can we ensure the independent research and development, introduction, digestion, absorption and innovation of process equipment and key technologies, and transform them into the practical market competitiveness of our private enterprises in Ningbo.
A typical example is Ningbo Cixing Group, which won the first anti-dumping lawsuit after China's entry into WTO. This is because R&D institutions constantly develop new products and consolidate and protect their intangible assets. An indisputable reality is to enhance the brand awareness of business operators.
Make full use of all kinds of protection means provided by law. Further improve the talent policy, for example, Hisense trademark was registered by Siemens. For example, when registering a trademark.
Intellectual property rights have become an important means for many countries to develop and participate in international competition.
The first thing is to protect our own intellectual property rights, and our enterprises must be fully prepared.
With the development of knowledge economy.