The general technical points are as follows: 1. Trademark, which proves that the trademark you use is not similar to the registered trademark of the complainant or used earlier than the registered trademark of the complainant;
2. Patents, which prove that the products sold by them are not similar to the patent right of the complainant or the use time is earlier than the patent right of the complainant;
3. Copyright, which proves that the products it sells are not similar to the complainant's copyright or used earlier than the complainant's copyright; However, trademark right, patent right and copyright, as important intellectual property rights, are themselves weapons of market competition. It is suggested that the respondent learn from the bitter experience and register or apply for his own independent trademark right, patent right and copyright as soon as possible. If Taobao goods are complained of infringing intellectual property rights: (1) If the trademark rights of goods infringe other people's intellectual property rights, at least one of the following documents must be provided when appealing: 1. Complaint cancellation: the respondent can contact and negotiate with the complainant to explain the purchase channel. If the two sides reach an understanding, they may ask the complainant to issue a letter of withdrawal of the complaint, indicating that the complaint has been withdrawn; 2. Proof of purchase: If the respondent's goods were purchased through formal channels, proof of purchase can be provided. However, only verifiable purchase vouchers such as invoices are valid, and receipts and purchase receipts are invalid; 3. Authorization certificate: If the respondent has the brand authorization, it can provide authorization certificate, such as distribution agreement and brand authorization agreement. (2) If the intellectual property rights of others are infringed by patent infringement, at least one of the following documents shall be provided at the time of appeal: 1. Patent certificate: if the respondent owns the patent right of the goods sold, he can provide a patent certificate to appeal; 2. Proof of purchasing goods from the complainant: If the goods sold are purchased from the complainant, that is, the patentee, you can provide proof for your complaint. However, only verifiable purchase vouchers such as invoices are valid, and receipts and purchase receipts are invalid; 3, the complainant's patent certificate.