An American entrepreneur named Milton Reynolds went to Argentina to discuss business in 1946 and came across a ballpoint pen on the market. Although it had been available for a long time, it was little known because it was not mass-produced.
He believes that ballpoint pens have good market prospects. After returning to China, after a month of painstaking research, I took out a sample and took advantage of people's atomic enthusiasm at that time and named it "ball pen". Although the production cost was only 0.5 US dollars, according to people's psychology of pursuing novelty and difference, it was named "ball pen". The price is set at US$12.50 each, with a retail price of US$20, to show the extraordinary nature of the ball pen. After a while, this pen became popular in the United States with its novel, peculiar and noble image, and orders flew to Reynolds Company like flakes. In half a year, not only the investment of US$26,000 was recovered, but also a huge profit of US$1.55 million was made. With the intervention of other manufacturers, competition intensified, the production cost of the product dropped to 0.1 US dollars, and the retail price was sold to 0.7 US dollars a piece, but by this time Reynolds had already made a huge profit.