What should I do if I receive a complaint about Taobao's intellectual property rights?

Apart from the various constraints of Tmall Mall, it is needless to say that it may be handled carelessly. Taobao's various rules are becoming more and more difficult for small and medium sellers. For example, my store was complained of counterfeiting, but the information submitted for trial did exist, but it was still fined and downgraded. It really doesn't make sense. But then again, it takes hard work to strike while the iron is hot. There is no formal evidence for the instability of supply and the complexity of channels, so it is difficult to ensure the safety of shops. Shopkeepers can look at factory direct sales to avoid risks and penalties. Here is a brief introduction to the appeal process after being punished:

If you are punished for infringing others' intellectual property rights, you can contact Taobao customer service to make a complaint. The process of requesting punishment for infringing others' intellectual property rights is as follows:

(1) The punished seller contacts Taobao customer service to complain about the punishment;

(2) Taobao disclosed the complainant's information and related rights certificates to the punished seller, and asked the punished seller to fill in the counter-notification;

(3) The punished seller provides Taobao with a counter-notification and proof of complaint;

(4) Taobao Legal conducted a preliminary review of the materials provided by the complainant. If it is preliminarily judged that the complaint materials are valid, Taobao will send the materials to the complainant and ask the complainant to submit counter-complaint materials within a certain period of time;

(5) If the complainant fails to provide counterclaim materials within the above period, or the counterclaim materials provided by the complainant are invalid, Taobao will revoke the previous punishment. If the complainant submits valid counterclaim materials, Taobao will feed back the situation to the complainant and suggest the complainant to safeguard his legitimate rights and interests through legal channels.

If you are punished for infringing the intellectual property rights of others because of the trademark rights of commodities, you need to provide at least one of the following documents when appealing:

(1) Withdrawal of complaint:

You can contact the complainant and explain your purchase channel. If the two sides reach an understanding, you can ask the complainant to issue a complaint cancellation letter for you, stating that the complaint is cancelled;

(2) Purchase voucher:

If your goods are purchased through formal channels, you can provide proof of purchase. However, only verifiable purchase vouchers such as invoices are valid, and receipts and purchase receipts are invalid;

(3) Authorization certificate:

If you also have brand authorization, you can provide authorization documents, such as distribution agreement and brand authorization agreement.

If a person is punished for patent infringement of other people's intellectual property rights, at least one of the following documents shall be provided when appealing:

(1) Patent certificate:

If you are the patentee of the goods you sell, you can provide a patent certificate to appeal;

(2) Complainant's purchase voucher:

If the goods you sell are purchased from the complainant, that is, the patentee, you can provide the purchase certificate to make a complaint. However, only verifiable purchase vouchers such as invoices are valid, and receipts and purchase receipts are invalid;

(3) Proof of the complainant's rights

If you think that the complainant's patent property right itself is unreasonable, you can provide proof. For example, you can prove that similar technologies and commodities have been widely used or published in domestic and foreign publications long before the complainant applied for this patent right. Please cherish the resources, you will use them when you encounter problems! ) joint information (without any information fee) is paid after success.