Planning letter sample
1. Market analysis
For a long time, due to the low living standards of domestic residents, "kitchens" and "bathrooms" have been the main concerns. The service targets consume very little small household appliances. According to statistics, the current average number of small household appliances owned by urban households in China is only three or four types, while the number in European and American countries is as high as 37. According to statistics, at least 2.6 million households in China move into new homes every year , with the improvement of people's living standards and the increasing emphasis on "kitchen" and "bathroom", the accelerated popularization and upgrading of small household appliances will surely create an amazing market driving force. The market development prospects of small household appliances are very broad. In the next 2 to Within 3 years, my country's small household appliance industry will enter a golden stage of development, and the annual growth rate of market demand is likely to exceed 30.
Currently, there are only two types of small household appliances for bathroom heating: bathroom heaters and heaters. Currently, they are produced nationwide. There are 376 bathroom heater companies. Domestic sales in 2001 were estimated at 4 million units, 5.5 million units in 2002, and 7 million units in 2003, with sales exceeding 1 billion yuan. Among urban households, the ownership rate of bathroom heaters is less than 15 (2004), domestic consumers' recognition of bathroom heaters reached 82, and the market space is huge.
Bathroom heaters have an absolute advantage in bathroom heating equipment. Among them, the sales volume of Hangzhou Aopu bathroom heater in 2004 was 260 million yuan. , with the largest market share. At present, most of the manufacturers that produce bathroom heaters and heaters are concentrated in Zhejiang and Guangdong, but most of them are small factories, mostly imitations or OEMs, and their independent research and development capabilities are not strong.
my country's Yangtze River In the basin area, most houses do not have heating, and bathing and heating in winter have always been a big problem. Although there are bathroom heaters and heaters, people are looking forward to a simple and effective heating appliance. According to my survey, people have a good impression of this product. The market potential is huge.
Compared with the bathroom heater and heater market, the sales market of this product is at least 5-1 billion yuan.
We can take advantage of patented technology to quickly occupy the bathroom market Heating equipment market, establish your own brand and sales network.
(The above data comes from "Consumption Daily", China Household Electrical Appliances Association)
2. Our goal
Our goal is to produce samples and enter the market in 2006, develop 10-15 agents at or above the prefectural level, and have sales of more than 2 million yuan. Sales will reach 5 million yuan in 2007 and 20 million yuan in 2008. Sales and profit margins remain at 30--50.
3. Use of funds
Since this product has never been on the market before, initial sample trial production, mold development and other expenses will The investment is relatively large, estimated at 100,000 to 150,000 yuan;
Various certifications, licenses, trademarks: 50,000 yuan;
Company establishment, purchase of relevant office supplies, personnel recruitment, Company website, etc.: 100,000 yuan;
House rent, water and electricity bills, staff salary (half a year): 150,000 yuan;
Participating in exhibitions, advertising fees: 100,000 yuan;
Small batch production cost (5,000 pieces): 200,000--250,000 yuan;
Working capital: 200,000 yuan.
Total: 1 million yuan.
4. Product cost and profit analysis
In order to save costs and reduce investment risks, the initial small batch production is mainly outsourced processing, and production equipment is not purchased for the time being. This product mainly includes: barrel body , cover, heating plate, leakage protector, anti-dry burn protector, switch, steam adjustment plate, base, sealing ring. The heating plate is 7-8 yuan, the leakage protector is 12 yuan, the anti-dry burn protector is 1.5 yuan, and the switch 0.5 yuan, the rest are plastic parts, the price is 15 yuan, in addition to product packaging, wiring screws, freight, etc., the total cost is less than 40 yuan.
The wholesale price is tentatively set at 80 yuan, and the gross profit per unit is 40 yuan. , it is estimated that the investment can be recovered and a slight profit will be made within two years.
(The above data are from the surveyed spare parts dealers, and may fluctuate downward)
5. Sales prospects
Currently, there are no similar products on the market, and there is little sales pressure on the products. .It is recommended to use the ready-made sales network of electrical appliance wholesalers in various places for agency sales. At present, we have contacted many merchants and have initially reached sales intentions.
6. Cooperation plan
This patent The project is a non-service invention, and the patent rights are owned by individuals. The specific cooperation method shall be negotiated and agreed upon by both parties.
7. Raw material supply plan
Outsourced production is possible, without special requirements.
8. The future of this project
Since this product is easy to manufacture and the threshold is not high, it is inevitable to be copied. In addition to strengthening the anti-counterfeiting efforts, continuous upgrading of products is also a necessary means to expand the market. At present, , we have developed two samples and are preparing to launch 3-5 new products next year. With the upgrading of products, we will be able to firmly establish ourselves in the market.
Hope it can help you!