Mr. He Jindao (word Jinchang), the chairman of the board of directors, put the original idea of inner heightening shoes into action, applied for a national patent and named it after himself. Thus, China's first pair of inner heightening shoes was born. At the end of the year, due to high requirements for quality and comfort, "He Jinchang" built his own factory.
In July 2000, due to the continuous expansion of scale, Guangzhou Changfeng Shoes Co., Ltd. expanded its factory for the first time. In 2002, He Jinchang brand officially changed from traditional wholesale to the sales mode of joining counters and specialty stores; In the same year, it was rated as "Top 100 Brands of Top 10 Shopping Centers" and "Guangzhou Wanmin Casting Integrity Honorary Brand".
"He Jinchang" products have been strictly controlling product quality, improving wearing comfort and keeping up with fashion trends. Most of the shoes of the products are made of high-grade leather materials such as high-quality cowhide, which has become one of the high-end brands of footwear industry. In China, "He Jinchang" has hundreds of high-heeled shoes stores with sales outlets all over the country.