Cainiao Group was established at 1998, located in pinghu city, a famous luggage city in China. After more than ten years' efforts, Cainiao Group has develo
Cainiao Group was established at 1998, located in pinghu city, a famous luggage city in China. After more than ten years' efforts, Cainiao Group has developed into a comprehensive industrial group integrating industry, commercial professional market operation and scientific and technological investment. There are more than 0/0 holding companies/kloc-0, with more than 5,000 employees, and the annual production of more than 0/000 bags/kloc-0, with sales revenue reaching several digits. The company has long been committed to industry innovation and industry platform services, and strives to become an international large-scale luggage industry group with world-class independent brands, and an innovator and leader in multi-brand global operation in the luggage field.
Company Name: Cainiao Luggage Headquarters Location: pinghu city, Zhejiang Province Established Time: 1998 Business Scope: Luggage development process, business philosophy, manufacturing, brand operation, series products, leading team, corporate culture, corporate honor, development process 1998 Mr. Shi and his brother and sister founded Cainiao Group. 200 1 Cainiao Group completed the domestic registration of Youke "NEWCOM" brand and began to expand its own brand business. In 2002, NEWCOM brand of Cainiao Group was registered in America, Europe and America. In 2003, Cainiao Group took the lead in establishing luggage physical and chemical experiments in China to ensure that the quality control of luggage is reasonable and standardized and meets the requirements of environmental protection. In 2004, Cainiao Group passed the IS0900 1 international quality management system certification. Xinxiu Group participated in the formulation of the Technical Guide for Exporting Plastic Spinning Bags organized by China Chamber of Commerce for Import and Export of Light Industrial Crafts. In 2005, Cainiao Group established a new industrial base in Lianyungang, Jiangsu, and strategically laid out the manufacturing capacity. In 2006, Cainiao Group passed the ISO14000 international environmental management system certification. Cainiao Group undertook and completed the key scientific research project of Zhejiang Province, Supply Chain Management System under Dynamic User Constraints and Its Application in Luggage Industry. Cainiao Group participated in the writing of the Report on the Development of Luggage Trade in China organized by the Ministry of Commerce. In 2007, Cainiao Group took the lead in setting up the largest three-dimensional luggage logistics center in China to meet the needs of multi-brand luggage at home and abroad. Youke brand under Cainiao Group won the title of "China Famous Brand Product". Xinxiu Group participated in the formulation of the Practical Manual on the Quality and Safety of Export Luggage organized by China Chamber of Commerce for Import and Export of Light Industrial Crafts. In 2008, the Youke brand of Cainiao Group was selected as "the only designated luggage gift of Boao Forum for Asia" for four consecutive years since 2008. Cainiao Group has passed OHSASI800 1 occupational health and safety management system certification. Rookie Group R&D Center was awarded "Zhejiang SME Technical Service Center". In 2009, Cainiao Group won the exclusive right to operate the luggage of American high-end brand "Hobbie" in the world, and cooperated with famous foreign design companies to develop Hobbie products. The sales revenue of Cainiao Group reached 850 million yuan. 20 10 rookie group participated in the formulation of the standard "Technical Requirements for Luggage for Environmental Labeling Products" organized by the Ministry of Environmental Protection. Cainiao Group was selected as "Shanghai World Expo Franchisee". Cainiao Group acquired Tian Tian luggage, a well-known brand in China, and opened up the hard box market at home and abroad. Cainiao Group's AROUND "Changing Face" series products can replace the revolutionary innovation before completion, and have obtained patents at home and abroad, which have been highly recognized by domestic and foreign merchants at the Canton Fair. 20 1 1 Cainiao Group has reached a senior partnership with China Import and Export Fair (Canton Fair). The rookie group's largest single multi-brand comprehensive luggage store "Youkexing" was grandly opened in Meiwan Street, Jiaxing, and the brand-new industry business model detonated the domestic luggage market. The patented suitcase developed by Cainiao Group is the world's first boarding suit bag. Business philosophy At present, on the basis of manufacturing and brand operation, Cainiao Group is steadily promoting the transformation and upgrading of enterprises, from manufacturing to brand operation. From a simple export-oriented enterprise to a dual-core operation of the global market and the domestic market. Manufacturing enterprises have always regarded "quality is the life of the enterprise" as their own production concept. Through the establishment of luggage testing laboratory, the raw materials and finished products of luggage were tested, and on this basis, 800,000 yuan was invested to plan the luggage quality testing center, which provided reliable services for the rapid and economic testing of this enterprise and the whole luggage industry. Adhere to "clean production, energy saving and consumption reduction; Honest and trustworthy, * * * common progress; Harmonious, healthy and sustainable development ",in strict accordance with the requirements of ISO14001:2004 environmental management system standards, and carry out new ideas of cleaner production. At the same time, the standards of rookie enterprises refer to the EU environmental protection regulations, and set strict new requirements for environmental protection indicators such as formaldehyde, heavy metals and azo-free, stipulating that products must adopt new environmental protection materials. And special investment120,000 yuan, the introduction of various design and research personnel, the establishment of independent research and development centers of enterprises, the development of 200 kinds of samples every week, and the introduction of a series of 100 styles to domestic and foreign customers every year. The Enterprise Technology Center has also established cooperative relations with scientific research units such as Hangzhou Bailing Company and Jiaxing College, and strengthened the development and technical transformation of new products, new materials, new styles and new processes, so that the technical processing system of rookie is at the first-class level in China. Brand operation rookie luggage takes "environmental protection, fashion, business, leisure and travel" as its design concept and purpose, and is committed to developing beautiful and practical luggage products with cultural connotation of the times. Now this rookie owns major brands such as NEWCOM, HOBIE, AROUND and T & ampt. In addition to the newly opened multi-brand' Youkexing' luggage flagship store in Jiaxing Commercial Center, Zhejiang Province, he has also opened nearly 20 flagship stores in Beijing, Shanghai, Hebei and Inner Mongolia. "HOBIE" brand has set up national agents in more than 20 countries and regions around the world, and at the same time, it has set up a direct selling website of HOBIE brand in the United States, which combines physical sales with online sales. Novice bags, which have been awarded "China Famous Trademark" and "Zhejiang Famous Trademark", have successively become the only designated business bags at the 5th China Private Enterprise Summit. In 2008, 2009, 20 10, 20 1 10, it has been the only luggage and gift designated by Boao Economic Forum in Asia for four consecutive years, and won the title of the licensed manufacturer of 20 10 Shanghai World Expo. Newcom series product "Youke" is the flagship brand of Cainiao Group, with high popularity, stable brand image and many high-end customers. Every piece of "Youke" luggage in the suitcase enjoys a global warranty. The starting point determines the height. "Youke", whose main products are high-end business travel bags, has been widely recognized by customers in the industry for its excellent quality and excellent service. Its market share continues to expand and its brand reputation continues to rise. Its exquisite craftsmanship and light and durable texture have become the first choice for travelers and business people. Hobbie (Hobbie) 1950 American youth Hobart explored innovative surfboards in his father's garage, polished a Balsa surfboard and walked out of his father's garage to Laguna Beach. Standing on the wooden surfboard of balsa, he fought a good battle in the waves. Unexpectedly, it was this initial exploration that brought about the industrial revolution of surfboards, and the "Hobie" brand was founded. Hobie's innovation lasted for more than 50 years. In the past half century, it has developed into the top water sports brand in the United States. In addition to being the pioneer of water sports equipment, Hobie is undoubtedly the leader of outdoor sports brands. Hobie's outdoor leisure suitcase series has been favored by the majority of users because of its powerful functions and popular design style. Hobie is not only a fashionable and dynamic sports brand, but also an authentic American culture, representing a healthy attitude towards life and a free sports spirit. In 2009, after nearly two years of negotiations, the rookie obtained the global franchise of Hobie luggage for 20 years, and officially signed a contract in Los Angeles, USA. In March this year, the rookie participated in the largest "Travel Goods Exhibition" in the United States with the Hobie brand in Las Vegas, USA, which was an instant hit. The atmospheric booth and exquisite exhibits were highly praised by the organizer, the American Travel Goods Association, and were selected as the only "Best Booth Award" in this exhibition. For more than a year, Hobie's outdoor sports bags have been sold to more than 20 countries around the world. Around Around is different from Newcom's high-end business route. Just like its name, the suitcase of "Surrounding" series is full of affinity. Cheap and fashionable luggage routes have expanded the scope of consumers for this brand, especially for international students who go to college or go abroad. Its ingenious design and simple and convenient function make it an indispensable companion for study and life. Tian Tian (Daily) Perhaps you still have a vague impression of the classic advertising slogan "Success lies in daily life, and effort lies in daily life". The brand of "Tian Tian Luggage" started at 1987, and became the largest professional manufacturer of air containers in China at the beginning of its establishment. At the peak in the early 1990s, ordinary people had to carry an air container every day when they went out, which was a very shameful thing at that time. In 20 10, the rookie bought the trademark "Tian Tian", conducted research and innovation on the basis of the old brand, and launched a brand-new series of luggage, which injected new vitality into the brand and protected the national brand. The new "daily life" is closer to the needs of modern consumers, more fashionable and more personalized, and its continued glory is just around the corner. The leadership team is a senior management team with Chairman Shi and President Zhao Xuequn as the core, with an average age of 45 years. All of them have bachelor degree or above in famous universities and have received training courses in related majors such as presidents. They are full of vigor and unity, leading the company from Excellence to Excellence, and developing towards building a multinational luggage enterprise group with industrial integration, standardized management and international operation. Chairman: Shi, male, born in 1966, party member, Zhejiang University, now studying at China Europe International Business School EMBA, vice chairman of luggage branch of China Chamber of Commerce for Import and Export of Light Industrial Crafts, executive director of china leather Industry Association, vice chairman and director of luggage professional committee of Zhejiang Leather Association, vice chairman of pinghu city General Chamber of Commerce and president of municipal luggage association. Corporate culture adheres to the quality policy of "continuous innovation and pursuit of Excellence", and it is the company's goal from beginning to end to provide customers with high-quality and practical travel luggage supplies and good service. Since its inception, the company leaders have led all the rookies to keep pace with the times and work hard, and will "take the brand as the core and improve management efficiency; Market-oriented and industry-backed; Taking the group as the main body and paying attention to accounting by unit; Taking career as the ideal, creating achievements and returning to society as the corporate mission will always "let us experience success!" As the vision of the enterprise, actively guide employees to participate in enterprise construction and give full play to their subjective initiative. Strengthen the internal management of enterprises, advocate the concept of returning to society at the same time, always take "taking from society and returning to society" as its own responsibility, resolutely implement the spirit of "people-oriented, comprehensive, coordinated and sustainable Scientific Outlook on Development, and build a harmonious society", and shoulder the important social responsibilities of enterprises. Gradually established the corporate values of "establishing the management concept of' innovation, dedication, integrity and * * * win-win' and realizing the four-dimensional integration of enterprises, employees, customers and suppliers and win-win in many ways". Enterprise Honor china leather Industry Association Executive Director Unit China Chamber of Commerce for Import and Export of Light Industry Crafts Vice Chairman Unit china leather Industrial Standards Committee Luggage Sub-technical Committee Member Unit china leather Top Ten Enterprises won the title of "China Luggage Leading Brand" and "National Luggage Industry Customer Satisfaction AAA Enterprise" in the national customer satisfaction evaluation. Vice President of Zhejiang Leather Association, Chairman of luggage professional committee of Zhejiang Leather Association. President of pinghu city star enterprise pinghu city Luggage Industry Association won the Zhejiang Quality Award in 2006, rookie luggage won the title of "Advanced Social Responsibility Unit" in pinghu city in 2007, and won the title of "China Famous Brand Product" in 2007. In 2007, it donated 1 10,000 yuan to the Municipal Charity Federation as a special fund for disaster relief and poverty alleviation. In 2007, it was awarded "pinghu city Charity Award" by pinghu city Charity Federation, and in 2008, it was awarded as an advanced enterprise for poverty alleviation in pinghu city. After the Wenchuan earthquake in Sichuan, the rookie luggage donated 300,000 yuan in cash to the pinghu city Charity Federation to support the earthquake relief in Sichuan. In addition, in 2008, 2009, 20 10, and 20 10, the company organized employees to raise funds to support the disaster-stricken areas in Sichuan, and became the only luggage gift designated by Boao Economic Forum in Asia in 20 10, and won the Shanghai World Expo in 2010. Selected as "Zhejiang's Most Investing Small and Medium-sized Enterprises" in 20 1 1 year, ranked first, became the only designated luggage and gift supplier and the first batch of senior partners in the Canton Fair in 20 1 1 year, and became the China in 201year.