Macro-environment analysis of Xiaomi mobile phone

Xiaomi Company was established in April, 20 10. Is a mobile internet company focusing on independent research and development of smart products. "Born for fever" is the product concept of Xiaomi. Xiaomi Company pioneered the development of mobile phone operating system in Internet mode, and enthusiasts participated in the development and improvement mode.

Political macro-environment faced by Xiaomi Company (P)

Number of patents

In 20 15, the number of patents of Xiaomi reached 3 183. Although compared with competitors ZTE Huawei and oppo, the number of patents did not reach the top five in China. Most of the patents used by Xiaomi's mobile phones still need to be purchased from other friends, but Xiaomi spared no effort in patent development and developers in 20 15, so Xiaomi will develop more and more patents in the future.

Political situation in other countries

Xiaomi's sales in India were forced to stop for 20 14. In February, the Delhi High Court of India announced that Xiaomi had infringed Ericsson's patent and issued an injunction to stop selling and importing Xiaomi mobile phones in India. Xiaomi's overseas plan failed. Xiaomi mobile phone is not strong enough because of its patented technology, and at the same time, it does not pay enough attention to the foreign political environment when it is sold abroad. Foreign mobile phone manufacturers pay special attention to the protection of their own patents, so Xiaomi will stop selling abroad. At the same time, it also reflects a problem that Xiaomi's own patent reserve is not enough, far from enough. Although Xiaomi uses the Internet to develop mobile phones, Xiaomi's model is feasible in China for a certain period of time, but the essence of the mobile phone communication industry is the competition between patents and services, especially patent technology. Whoever can master advanced technology can gain his own vast market in domestic and foreign markets.