How great is DJI?

DJI has occupied 72% of the global drone market. The valuation has reached $654.38+0.5 billion, making it a well-deserved unicorn in the UAV industry. According to the data, from 20 13 to 20 17, the sales revenue of DJI technology continued to grow, doubling every year. In 20 13, the sales revenue of DJI technology was only 820 million yuan, and in 20 14, the sales increased nearly four times to 3.07 billion yuan. From 20 15 to 20 17, the income of DJI reached 5.98 billion yuan, 9.78 billion yuan and1757 million yuan respectively, and the growth rate remained above 60%.

DJI UAV is completely "made in China", and every part and material used is made in China. The founder of DJI was born in the 1980s. He graduated from Hong Kong University of Science and Technology, and he completed the flight control system of UAV. DJI's first UAV series is Genie 1, which uses pan-tilt and long-distance image transmission, and the price is very low. Something as high as a drone has also become "grounded".

However, although DJI UAV represents the highest level in UAV field, it has repeatedly hit a wall in the process of opening up overseas markets.

First of all, foreign "patent rogue" companies get their hands on DJI drones.

Speaking of this patent rogue culture, especially in the field of aircraft, it can be said that it has a long history in the United States.

As we all know, the Wright brothers in the United States are the ancestors of airplanes, but you should know that the Wright brothers are also the ancestors of "patent hooligans" in the field of airplanes.

At that time, the judicial system in the United States was not as perfect as it is now. The Wright brothers used their patents to sue everywhere.

Finally, someone joked: "As long as someone waves in the sky, they will receive a letter from the lawyers of the Wright brothers."

Unfortunately, DJI is one of them.

Recently, the United States imposed additional tariffs on DJI drones, which seems to make DJI drones "honest" in this way. However, the practice of DJI drones makes people laugh and cry.

What DJI did was to update the price of DJI UAV in the United States, and the price directly rose by 13%.

DJI has mastered the core technology. The United States wants to sanction DJI. What sanctions should be taken? Technology is the only indicator of competitiveness!