Mei Yingsen: Online sales of "artificial meat" are negotiating orders with some catering enterprise users.

Li Changji, the head of Mayinson Marvin's biological business, introduced that the company takes "cooked meat" as its core brand and introduces products such as vegetable protein steak, chicken nuggets and meat stuffing. Last week, the product was jointly released in Suning.cn and Suning Polar Strategy. At present, the sales volume of Suning.cn is far higher than that of its competitors. Judging from online user evaluation, most users agree with the taste and taste of "cooked meat" vegetable protein steak.

From 2065438 to May 2009, Mei Yingsen entered the field of industrial hemp industry and realized its application in "artificial meat" and other related products. For this cross-border move, Mei Yingsen explained that this is a forward-looking layout and beneficial exploration for the company to improve its profitability, enhance its value and maximize investors' rights and interests based on new economic development prospects such as healthy food under the steady development of its main business.

It is reported that around the layout of R&D in the field of artificial meat, Mei Yingsen and Jiangnan University * * * submitted the invention patent applications for "preparation method of a brushed protein and its products and applications" and "a brushed protein for artificial meat and its preparation method" to China National Intellectual Property Administration on March 6, 2020, and they were accepted. The vegetable protein meat products introduced by the company reflect a high level of science and technology from the source of ingredients, technology level and flavor texture.

Regarding the prospect of "artificial meat" business, Li Changji introduced that the company predicted that 20021will become the first year of artificial meat market in China, and it will also be the year when the market as a whole began to know, try and accept artificial meat. The company is full of confidence in the future development prospect of vegetable protein meat business. In the future, in the field of artificial meat, the company will invest key resources to build the artificial meat brand "Skilled Meat, Eggs and White Meat".

Regarding the sales strategy of "artificial meat" products, Li Changji introduced that the company will plan to deploy and complete the "4+4" strategy. The first is a four-dimensional online sales channel, which will cover traditional e-commerce and new retail channels. Second, offline four-dimensional sales channels will cover traditional supermarkets, restaurants, new retail offline channels and communities. "In addition to the above retail channels, there are still some orders from catering and corporate users under negotiation."