As the back-to-school season approaches, toy-style stationery is in high demand
As the back-to-school season approaches, toy-style stationery is in high demand. Nowadays, stationery stores offer stationery blind boxes, stationery blind bags, and stationery box gift packages. There is also a series of stress-reducing stationery that has become the favorite of many primary and secondary school students. As the back-to-school season approaches, toy-style stationery is in high demand. The back-to-school season is coming, and toy-style stationery is in high demand1
The back-to-school season is coming, and the stationery market is ushering in the peak sales season. From the afternoon to the evening of August 31, the reporter visited many stationery stores in Jiangbei and Nanping and found that "toy-like stationery" such as cake erasers, decompression pencil cases, and locomotive pencil sharpeners have become hot-sellers. There are even some children who buy "blind box stationery" with gambling properties.
Phenomenon 1: “Toy-like stationery” attracts children
On the 31st, the reporter visited many shops in Yuanzuo Tianjie, Longfor, Jiangbei, and Wanda Plaza in the South Bank. In a stationery store, many children and parents are shopping for stationery. On the shelves of every stationery store, “toy stationery” often occupies the C position, and the price is more expensive than ordinary stationery – an ordinary pencil sharpener only costs 3 to 5 yuan, a Thomas the Tank Engine pencil sharpener costs 50 yuan; an ordinary pencil case 10 to 20 yuan, a "stress-reducing pen box" that can be pinched and played with is 59.9 yuan; an ordinary eraser is 1 yuan, a cartoon eraser such as a small cake is 5 yuan, and an electric eraser is more expensive...
In Nan'an, a little girl couldn't put it down with a small cake eraser and asked her mother to buy it for her. There was also a little boy who burst into tears and hugged a small train pen sharpener for his grandma to buy. In the end, her grandma had to compromise.
In Jiangbei, two third-grade girls each bought a stress-reducing pencil case. They told reporters: "This looks good. Many students in the class use this." After that, one of them said The girl pinched the Pupa Bear on the pencil box and said, "Look, you can still pinch it and play with it."
The reporter observed that when choosing stationery, some children would give priority to "toy-like stationery" " Some children and parents also said that teachers would not allow teachers to bring "toy-like stationery".
Phenomenon 2: “Blind box stationery” has become a hot-seller
Among the “toy-like stationery” that rely on appearance to attract children, there is a gambling nature The "blind box stationery" is very special. In almost all stationery stores, there is a shelf dedicated to this kind of "blind box stationery". The reporter saw 5 or 6 children buying blind boxes. When some children were blocked by their parents, they argued: "It's full of stationery, so we can't buy it."
In Jiangbei, a fourth-grade boy saw reporters hesitating in the blind box area and took the initiative Said, these blind boxes contain pens, notebooks, erasers, stickers, etc., but there are some "hidden models" or "special models" inside. "I have bought them many times and have collected all the pens of Shrek's Seven Monsters. My classmates are very envious of me."
The reporter saw that the prices of these blind boxes ranged from 8 yuan to 30 yuan each, and they were tightly sealed. The outer packaging only said "Surprise Stationery Set" and "Guess the Fun". ” and other words. The reporter spent 8 yuan to buy a blind box. When he took it home and opened it, he found that there was a gel pen, an ordinary eraser, and a cartoon sticker inside. Compared with the normal retail price, gel pens are only 1 to 2 yuan, erasers are 1 yuan, and cartoon stickers are 2 to 5 cents. The total value will not exceed 3 yuan.
Phenomenon 3: Online “toy-like stationery” is more “fun”
Online, reporters searched and found that there are more types of “toy-like stationery” and they appear to be more “fun” ”, and the monthly sales are also very high. For example, quicksand pencil case, maze ruler, Douyin password lock pencil case, etc.
The buyer "Xiao Xiaoyao" left a message saying: "The stationery nowadays is so fun. I bought it for my little niece as a school gift. She likes it very much."
The buyer "Fangfang 19 89" left a message saying: "The stationery is very beautiful, but my child keeps playing with this toy after getting it, and it feels like it is a bit delayed in learning.
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Parents: Sometimes they can’t be more stubborn than their children
Ms. Chen (30-year-old clerk): My child is in the first grade. Before buying stationery, I specifically asked Do you have any requirements for stationery? The teacher said, don’t bring fancy stationery.
Mr. Wait for him to make his own choice. Stationery is for children, so he must choose what he likes.”
Ms. Fan (33-year-old preschool educator): As a mother and an educator, I don’t think so. I agree to buy fun stationery for children, which will distract them.
Aunt Wu (56 years old, retired employee): When Sunsun wants to buy a good-looking pen sharpener, I don’t just have to buy it for him. Sometimes I can’t resist him. If the school doesn't allow it, just use it in the house.
Expert: Advocate for children to use simple and concise stationery
Liu Lihong, host of Chongqing Liu Lihong’s class teacher studio: does not approve of children using “toy-style stationery”. Such products blur the boundary between stationery and toys, which can easily affect children's concentration and learning efficiency in class, and can easily stimulate children's comparison mentality. As front-line teachers, we have always advocated children to use simple functions and simple appearance in the form of "home-school linkage"
Director of the Family Education Special Committee of the Chinese Education Society, ACD Youth Career Planning certified by the Ministry of Human Resources and Social Security Instructor Tong Jianghua: Parents should be careful when buying stationery for their children, and they should directly block and resist "blind box stationery". The "limited edition" and "hidden models" designed will stimulate children to make repeated purchases, and may also stimulate children's "gambling mentality." The back-to-school season is approaching, and toy-style stationery is in high demand 2
(CCTV Finance "First Time") Nowadays, stationery blind boxes, stationery blind bags, stationery box gift packages, and stress-reducing stationery series have become popular in stationery stores. A favorite of many primary and secondary school students. In order to attract children, businesses have added decoration and novel functions to ordinary stationery, making the stationery more like toys, and the use functions "retreat". However, these stationery items, which are more like “toys”, make some parents worried.
The reporter saw in a stationery store near Zhenhua Road in Xi'an that the shelves were filled with various categories of blind box and blind bag stationery, with prices ranging from a few yuan to It ranges from tens of yuan. A blind bag marked "Study Blindly" on the outer packaging claims that it contains five kinds of "surprise stationery".
At a stationery wholesale store near Kangfu Road, in addition to cartoon-shaped gel pens and mechanical pencils, the sales of stress-reducing stationery boxes and stress-reducing notebooks are booming. For these stationery, merchants often use advertising slogans such as "stress reduction" and "healing" as selling points. However, the price is also much more expensive than ordinary stationery. A stress-reducing notebook can easily be sold for 50 yuan.
The China Consumers Association has issued consumer tips to remind parents to be careful when purchasing "toy-like stationery" with unique shapes and decorative features. There are various types of stationery of varying quality. Parents should guide their children to act within their means based on their financial ability and consumption needs, and not to be overly addicted to fancy stationery to avoid addiction.
Parents of students: Toys are toys, and stationery is stationery. After all, the child is very young and it is difficult for him to be self-disciplined, which will also affect the quality of the class.
Wang Xiaoyong, associate researcher at the Shaanxi Academy of Social Sciences: It was originally a learning supplies, but now it may become a collection and a toy. This is not only misleading, but also leads children to over-consume, which is not in line with the purpose of education. As the back-to-school season approaches, toy-style stationery is in high demand 3
In the back-to-school season, toy-style stationery is in high demand
As the back-to-school season approaches, a variety of new-style stationery is in high demand, such as stationery Blind boxes and stress-reducing stationery are everywhere and are popular with students.
These stationery items with beautiful decoration and novel functions have gradually evolved into toys and collectibles. This phenomenon has also attracted the attention of many experts.
The China Consumers Association also issued a reminder: Parents should guide their children to act according to consumption needs and avoid overindulgence in "fancy" stationery that may lead to addiction.
How should we treat the phenomenon of stationery becoming toys. There is a reason for the toyization of stationery, and it does have advantages and disadvantages.
The disadvantages of turning stationery into toys are quite obvious
The phenomenon of turning stationery into toys does exist. Look at the current stationery stores. The so-called creative stationery is always a hot-selling product. However, the disadvantages brought to students are still relatively obvious.
First, stationery becomes a toy and its use function is weakened.
Look at the stationery in students’ stationery boxes. Many of them are no longer stationery. All kinds of pens look novel, but are extremely inconvenient to use. For example, pens of various shapes look good on the surface, but are very inconvenient to use. This means that the functions of stationery are disappearing and the functions of toys are increasing.
Secondly, using toy stationery will distract students
In fact, any experienced class teacher will put forward requirements for students’ stationery at the beginning of school. Toy stationery Many teachers will not let students bring them into the classroom. The purpose of this is very simple, which is to prevent students from being distracted by playing with stationery in class.
Especially some so-called stress-reducing stationery can easily distract students, such as padded notebooks, which some students will unconsciously squeeze with their hands during class.
Three safety issues
The safety issues of some stationery with toy functions still need to be paid attention to. Some stationery manufacturers are more concerned about this aspect. It pursues its novelty and ignores functionality and safety. Many creative stationery and even three-no products may endanger children's health.
Fourth, the price is expensive, resulting in some waste
The price of creative stationery can be said to be several times that of ordinary stationery. For example, most ordinary notebooks only cost a few yuan to more than ten yuan. It can meet the needs of students, but a simple decompression notebook will cost dozens more.
Similarly, all kinds of strange pens, erasers, and pencil cases are much more expensive than ordinary stationery. There are also misleading consumption of some stationery. For example, the existence of blind boxes for stationery makes many students buy stationery with the mentality of opening the blind box instead of buying toys because they need it.
The usage rate of these stationery is relatively low. In this case, some unnecessary waste was indeed caused.
These can be said to be some of the disadvantages of the toyization of stationery.
Compared with the disadvantages, the advantages of toy-based stationery are not so obvious. It is nothing more than stimulating children's enthusiasm for choosing stationery and making the colors of the stationery boxes richer.
When choosing stationery, practicality should be the first priority.
When choosing stationery, it is better to focus on practicality and pursue simplicity and elegance. After all, whether stationery is good or not depends on its functionality. Although many children will be attracted by toy-like stationery, parents should pay attention to guidance when consuming.
In addition to practicality, the safety of stationery must also be considered. Especially for primary school students, it is necessary to choose regular stationery. After all, many children like to chew stationery with their mouths.
Faced with the phenomenon of toyization of stationery, parents must provide correct guidance. Relevant departments should also strengthen management in this area and standardize the production and sales of stationery.