China Jinjiu has repeatedly been caught in infringement scandals, and the brand explosion does not need to be copied, but only because of self-distrust. China Jinjiu, as a leader in the industry, makes people feel surprised to do such a thing. The plagiarized winery is called Doubai Liquor Factory. This winery is very famous and has a good appearance, which has won the love of many young people. In order to follow the trend, Jinjiu Company also imitated their appearance. As can be seen from the comparison chart, both the bottle body and the bottle bottom and the location of the trademark are exactly the same. Explosive brands generally don't need to make much marketing, and everyone will compete to buy them. So let's take a closer look!
First, China Jinjiu has been repeatedly involved in infringement scandals.
Jinjiu is a well-known brand. Even people who rarely drink alcohol have heard of it as a big name, and it always ranks in the C position of big supermarkets. It has all kinds of packages, and the small package attracts the most attention. It is a leisurely thing for a person to drink a small bottle and have a delicious meal. It's not the first infringement, because it's a big brand, when the product was designed, it attracted the attention of the person in charge of Doubai brand. After the person in charge of the brand obtained the contact information of the chairman of Jinjiu Company, he also sent a sincere WeChat with the other party, and wrote hundreds of words to ask for a statement, but the other party did not reply for half a year.
second, do you think the explosive brands still rely on copying?
explosive brands can't be copied. It can only be said that the packaging designers of Doubai brand are particularly talented to design their own packaging that meets the aesthetic standards of young people. Jinjiu itself enjoys a very high honor, and making this decision can be regarded as shooting yourself in the foot. You can also choose to find an excellent team to design packaging, instead of copying others directly, or you may be an internal employee who can't copy others' thinking and innovation ability, and the company has taken the pot for the designer.
In a word, when this matter continued to ferment, the attitude of the person in charge of Jinjiu was really irritating. He only replied a few words in a perfunctory way, and then he still sold the same wine. It is only natural that the defendant should go to court.