Rowen is a rare classic brand, which was born in 1 989165438+10/. As a leisure snack with potato as raw material, Langweixian locates fancy potato rolls, and with the help of patented fried puffed food preparation method, it realizes unique spiral DNA modeling, which not only makes the product less fragile and maintains a complete taste, but also differs from flat puffed foods such as potato chips to create unique modeling memory points.
During the period of 20 16-2022, Rowen's fresh performance increased year by year, becoming an out-and-out best-selling product. What is rare is that Rowen Xian, which has been listed for 33 years, is still growing in the highly competitive market. On June 5438+065438+1 October1day, 2023, Longevity Fairy celebrated its birthday and held a "Happy Birthday to Longevity Fairy" activity in Weibo, the official residence of Longevity Fairy, which attracted consumers' attention and closely connected the brand with consumers.
Changes of Longweixian
Rowen was born with only the taste of garden vegetables, salty and sweet, mixed with fresh vegetable flavor and crispy taste, which made people want to eat it one by one and captured the hearts of countless people. Its classic blue packaging bag, spiral crispy potato roll, and the image of an angel and fairy on the package have become countless beautiful memories of the post-80 s and post-90 s childhood.
Insight into the brand-new consumption trend, Langweixian has derived a series of targeted innovative flavors on the basis of the classic DNA spiral potato roll: sweet and sour Italian tomato flavor, shredded seaweed on the surface, delicious rock-roasted seaweed flavor with richer taste, and the unique smoky flavor of salty and crisp grilled kebabs. Among them, the flavor package of charcoal skewers is refreshed from purple to brown, which looks more appetizing.
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