R mark+ brand filing can be said to be one of the most orthodox official channels for Amazon to catch up with sales. When we have a brand for the record, once it is sold, we can ask Amazon to complain about the other party's infringement. But the premise is that you have passed the brand filing and the brand protection of the product. Of course, it needs to be known that this method of rushing to sell is not very effective. How to send an email complaining to drive away 90% of the follow-up? Amazon is catching up with selling email templates! 》
Amazon Catch-up Sales 2: Brand Gating
Brand gating may not be tried by some novice sellers, because brand gating is Amazon's control policy for big brands. If your product has passed the brand gate audit, you need to provide the invoice of the manufacturer and obtain their brand authorization before you can sell it. You have to pay for each brand. Therefore, this method is generally only done by big sellers.
Amazon catches up with sales 3: exclusive plan Amazon exclusive
The exclusive plan Amazon Exclusions is that Amazon provides services for enterprises selling unique and innovative products, helping them to develop their own brands and quickly reach customers. Sellers who join Amazon's exclusive project are eligible for product marketing and brand support to enhance the brand awareness of creative products.
Amazon catches up with selling four: test buying
Trying to buy is a common way for sellers to chase after selling, and place an order by contacting reliable buyers. If you send a warning letter to the other party and the other party still doesn't cancel the sale, then continue to send a warning letter and tell the seller to complain to Amazon if it doesn't cancel.
Amazon catches up with selling five: shorting each other's inventory
The principle of short selling the inventory of the other party is to make the pending order reach the state of zero inventory of the other party through Amazon's payment pending mechanism, so that buying and selling the inventory of the buyer together is equivalent to automatically removing the products.
Amazon catches up with selling six: transparency plan "transparency plan"
Transparency Plan "Transparency Plan" is a plan just launched by Amazon. Simply put, after participating in the transparency program, brands can buy a certain number of traceability logos from Amazon, and each logo will generate a unique QR code, which will correspond to the sku of the products you participate in the transparency program. When an FBA seller wants to pay attention to your product, you must get your traceability logo and paste it on the product packaging box, otherwise you will not be able to enter the Amazon FBA warehouse, so your product can eliminate the seller to some extent.
Amazon Catch-up Sales VII: Real-time Monitoring of Sales
Monitor a product or a seller in real time, and know the product information that is being sold in your store in time, so that the seller can deal with the seller in time and help the seller stop the loss in time when it is sold.
These are several ways to chase up and kill down today. It is almost impossible for sellers to get rid of sales completely. It is best to lay out the layout in advance, do a good job in brand protection, and then learn to drive away the sale by various means.