Let's not talk about which technology is better, Huawei or Tesla. After all, this car is not on the market yet. What people are more interested in is probably what Huawei is doing recently, is it going to build a car? Then there are the unique features of Huawei's autonomous driving technology. Let the Kung Fu car show you around.
(1) Extreme Fox Alpha S, the first encounter between the Internet and new forces
The current autonomous driving technology can be roughly divided into three sectors. The first is the traditional automobile sector, such as Mercedes-Benz, BMW and Honda, which are more inclined to optimize the traditional technology to make driving easier and safer; The second is the new power sector headed by Tesla, which arranges a large number of sensors to collect data for vehicles and moves towards L3-level automatic driving; The third is the Internet companies led by Google and Huawei, which directly use high-precision identification devices such as laser radar to try to reach L4 level in one step.
In fact, it's easy to understand. For traditional car companies, I have occupied the most market. For example, Volkswagen Toyota has a sales volume of 1 million+a year. By adopting a relatively conservative strategy, we can be more secure in driving safety. Otherwise, if Volkswagen loses control as often as Tesla does, it will be more than just a slap in the face online.
for these new forces, Tesla should not only be separated from the traditional car companies, but also fully consider the cost. After all, its car is to be sold, and the technology is awesome. A Model 3 sells for 5, yuan. Can it sell 2,+a month as it is now?
Therefore, there are often some "strange phenomena" in the field of autonomous driving. Many people think that Tesla is the ceiling of autonomous driving technology. When you look at the professional rankings, the top ones are Waymo. In fact, this is also very understandable. Internet companies only develop technology, and they don't look at the cost. What's strange about doing better than Tesla?
but for Huawei, the situation is different. This time, the cost of the laser radar carried by Huawei in the Extreme Fox Alpha S has been reduced to 2 US dollars. Although the final goal of 1 US dollars previously announced by Huawei has not yet been achieved, it has been reduced to an affordable level for civilian use, compared with the previous price of tens of thousands or even hundreds of thousands, which has been reduced by 1 times.
that is to say, from the beginning of the extremely fox Alfa S, Internet companies will have to fight hand-to-hand with the new forces. After that, the cars that Huawei cooperates with BYD, Changan and Guangzhou Automobile will be listed one after another. At that time, I am afraid that everyone will have a new understanding of Huawei's new technology.
Of course, the design of Huawei's system is relatively conservative. There are many "rude" braking actions in the video. For example, when the object has a left-turn car, it is also actively giving way. If you want us ordinary users, you may just "go up" directly. If you go straight, there is no reason to turn left. Moreover, the recognition ability of lidar in rain, snow and foggy weather will be reduced, and what kind of strategy Huawei will use to make up for this is not yet known.
But in any case, at least from the displayed level, thanks to the higher-precision lidar, Huawei's autonomous driving technology is better than a group of new forces in dealing with complex urban road conditions. But I have to say that when watching the video, the driver can't hold the steering wheel, but he is always waiting. The scene is very funny and more nervous than driving. This is the current situation of autonomous driving technology, and no one dares to really let go, and the technology needs to be further improved.
(2) The most complicated part is people's heart
If Huawei's autonomous driving technology can be popularized, I think the most difficult part is not how to achieve it technically, but how to impress more users. Now, the most difficult part in selling cars is not how good this car is, but how to sell it. I have to admire Tesla when it comes to this.
At the beginning of this year, Tesla Model Y went on the market, and the guide price was directly adjusted from 488, yuan to 339,9 yuan. Suddenly, a group of people shouted that it was delicious. At that time, all kinds of news came, Model Y official website was crowded, and the 1-hour reservation exceeded 1, vehicles. Judging from the sales in recent months, didn't we agree to book a quantity of 1 thousand? What about the quantity? But I have to say that this kind of publicity is extremely successful, and many users have no time to consider whether this car is worth it or not, so they go to place an order.
then Model Y was officially delivered, and a lot of problems appeared, especially the low-frequency vibration problem, and the number of complaints in a short time exceeded that of Model 3, which had been on the market for more than a year. At this time, many users began to waver, and Tesla did another thing to stabilize the situation. That is, the price of all models of Model Y has increased by 8,, and these users immediately feel that it is a "loss" to return the car now.
I have to say that Tesla's control over users' psychology is absolutely awesome, which is also worth learning.
Last year, a friend asked me which new energy vehicle was closest to Model 3, and I said it was Tucki P7. Its design concept is exactly the same as that of Model 3, with emphasis on control and adjustment, automatic driving technology, longer battery life, better performance and more space. Even Tesla has repeatedly tried to take Tucki to court. As for BYD Han, in fact, the similarity between a certain angle and Model 3 is not high, more like dislocation competition.
As a result, this friend told me a few days ago why Tucki P7 only sells more than 2, units a month, even less than many third-and fourth-tier models, and Model 3 sells more than 2, units a month.
this question can't be answered. for the new energy vehicle industry, the most difficult part in the market is actually not the technical level. Everyone is going hand in hand and breaking through. The hardest part is really how to impress more users.
So everyone is optimistic about Xiaomi's car making and Apple's car making, which actually makes sense, because they do have their own uniqueness in the user control. As a company that has challenged Apple in the frontal battlefield, Huawei has reason to believe that it has the opportunity to make more achievements.
(3) Kung Fu
I'm glad that Huawei has made new breakthroughs in new fields. After all, it is a truly technical car company. The application of lidar can improve the automatic driving technology immediately, and the cost is controlled to an acceptable level.
As the world's first laser radar production car, the Extreme Fox Alpha S will soon be launched at the Shanghai Auto Show, and then everyone will be able to experience the uniqueness of Huawei's autonomous driving technology for the first time.
But Kung Fu Auto is more concerned that the collision between Internet companies and new force car companies in the field of autonomous driving has officially started. Who will take the lead in achieving higher-dimensional autonomous driving?