The founder of adidas, Mr. Adi Dassler, is a German with athlete status and shoemaker skills. Because he can fully understand the needs of athletes, he has exquisite craftsmanship and inventive genius; so in his life, he invented more than 700 sports-related patented products, thus creating the adidas sporting goods kingdom. Mr. Dassler began hand-making sports shoes in 1920. After that, athletes from all over the world often wore Mr. Dassler's sports shoes and won honors in the Olympic Games; his fame gradually became louder in the international sports world.
In 1972, adidas launched the well-known trefoil trademark, which was widely used in clothing accessories. Adidas's success is mainly due to the marketing and mass communication genius of Mr. Dassler's eldest son Horst Dassler. Horst understood the importance of promotional activities in building a sports brand image, and personally attended the 1956 Olympic Games in Melbourne, Australia, to promote the adidas brand. His innovative ideas made him the originator of modern sports marketing. As the global marketing network continues to be established, adidas has become increasingly important and famous in the sporting goods market.
In the world of sporting goods, adidas has always represented a special status symbol, which some people call the "three lines of victory." Since its founding in 1948, adidas has helped countless athletes achieve great results and achieved many great achievements. Therefore, adidas can also be said to be the best example of trust and respect from everyone.
Adidas founder Adi Dassler is not only a highly skilled shoemaker, but also an athlete who loves sports. His dream is to "design and produce the best shoes for athletes." Proper sneakers". Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Due to his continuous research and development, the sports shoes he designed were loved by many top athletes. They not only shined in the Olympic Games, but also Since then, he has established a reputation as a gold medal on the sports field. With recognition from all walks of life, Adi Dassler founded the adidas brand in 1948, and incorporated his discovery from his years of shoemaking experience into the design of new shoes by using three lines on the side of the shoe to make sports shoes more suitable for athletes' feet. So the adidas brand's first pair of sports shoes with three lines were presented to the world in 1949. Since then, people have continued to see the victory scenes created by the "three lines of victory" on the sports field.
Especially in the world of football, the support adidas receives is unmatched by any sports goods manufacturer. Especially after adidas released its first pair of spikes, it was even more supported and loved by top football players. In the World Cup held in West Germany in 1974, more than 80% of the players on the field chose adidas football shoes. We can know the power of adidas in world football at that time. In the 1998 World Cup in France, the French team relied on the superior performance of adidas football shoes to exert super-level strength and beat the crowd to win the championship. French football star Zidane even won the 1998 World Footballer title. Proving once again that the authoritative guarantee of adidas' "Three Lines of Victory" continues to this day.
In addition to football, adidas also has a place in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports.
Many well-known top athletes are impressed by the quality of adidas: among the NBA stars in the basketball temple, the once-all-powerful Jia Ba and the well-known Anthony Walker; in the professional tennis world, there are retired Swedish stars Alberg, The German "Jade Rocha" Graf, who once dominated the female group and dominated the back seat, as well as the British new hope Henman, who has emerged in recent years, the Russian beauty Anna Kournikova, and the newly recruited little queen Hingis; have won on the baseball field. The New York Yankees won the 1998 American Major League Baseball Championship, and Ali, the greatest heavyweight boxer of this century, was on the boxing ring. On the track and field, Adidas’ reputation extended from Arthur Jonath in the 1930s to Donovan Bailey today. , Ato Boldon and Haile Gebrselassie, etc.
In addition, since the 1970 World Cup, Adidas has become the official ball sponsor of FIFA and provided game balls for every subsequent World Cup. /p>
Adidas also sponsors many sports teams, such as some well-known football teams, rugby teams and the NBA league.
National football teams whose jerseys are designed by Adidas include China, Hong Kong, Nigeria, and the United States. Argentina, France, Spain, Japan, etc. The football league teams sponsored by Adidas include Chelsea, Benfica, Bayern Munich, Schalke 04, Marseille, Real Madrid, AC Milan, Liverpool, as well as our domestic Dalian Shide, Beijing Hyundai, etc.
Today, adidas still adheres to Adi Dassler's concept of perfect shoemaking, constantly exchanging ideas and needs with world-class top athletes and coaches, and after a series of repeated tests and tests, it has developed a Various ergonomic products can not only help various professional athletes improve their sports performance, but also meet the needs of general market consumers for high-quality sports products. In recent years, adidas has not only made new breakthroughs in design and function. The representative three-line design concept has also set off another wave of fashion trends, sweeping the new generation of young people to form a new popular style, leading global sports products to a more diversified future.