Japan.
ASICS is a running shoe brand founded by Japanese industrialist Kihachiro Onitsuka. The brand name comes from the abbreviation of the Latin motto "anima sana in corpore sano", which means "sound spirit". Embedded in a strong body.”
The brand adheres to high-tech and high-quality standards and has developed a number of patents. Its products represent Japan’s exquisite and professional national culture, combining the prevention of wearer injuries with the fun of sports, laying a global foundation. The status of sports brands.
The birth of the ASICS brand:
The company has also made great progress in indoor sports shoes and invented CUPSOLE to provide basketball players with footwear products with better stability and performance. During the preparations for the 1956 Melbourne Olympics, ONITSUKA set ASCIS's business philosophy: to develop products most suitable for sports. New rubber formula provides good cushioning properties.
So in 1960, the Magic Running Shoes were born. This is every shoe with a ventilation system. When marathon legend ABEBEBIKILA started wearing running shoes in 1961, he chose TIGER shoes. In order to make the shoes more comfortable and fit on the feet, TIGER measured the feet of no less than 20,000 people for technical reference.
At the 1964 Tokyo Olympics, athletes wearing TIGER brand shoes won 46 medals.
In the same year, Australia's DEREK CLAYTON broke the MARATHON record with an amazing result (2:09:36). The upper material of the TIGER shoes he wore was made of NYLON, which was unique at the time. In the same year, in the first footwear survey published by RUNNER WORLD magazine, TIGER ranked first among the five jogging brands tested.
By 1970, TIGER became the largest running shoe manufacturer in the United States and 70 well-known athletes were wearing TIGER shoes. In the 1972 Olympics, 80-year-old volleyball players wore TIGER shoes. Since the Munich Olympics, TIGER has become popular in Europe.