The popularity of the new iphone is more due to the sales strategy, including: adding new iphone colors: green and dark green; The sales price is reduced, and the minimum configuration of iphone 1 1 is lower than the initial price of the minimum configuration version of the previous generation 1000 yuan. However, behind the low-tech innovation of iphone is huge development investment. In 20 18, Apple's R&D investment ranked seventh in the world, which was the same level as Huawei, which ranked fifth in the world. We know that Huawei has been committed to the research and development of telecom equipment. By 20 18, there have been tens of thousands of technical patents including mobile phones, telecommunications and other industries.
Ultra-high R&D investment has enabled Huawei to be at the forefront of the world from an ordinary telecom equipment company in many businesses such as mobile phone business and 5G business, with many innovations. In contrast, as the company with the highest market value in the world, Apple's high R&D investment does not seem to let us see too much innovation.
(1) The most attractive technical advantage of Apple's mobile phone hardware, iphone 1 1 can be said to be the powerful CPU advantage. Every year, the iphone will be upgraded on the basis of the previous generation CPU. According to the experience of other chip manufacturers, in general, the research and development cost of each generation of CPU will be higher than that of the previous generation. How high is the research and development cost of CPUA 13 for Apple's new iphone? Apple has never announced the specific research and development expenses of chip development. But we can refer to the processor products of other companies: the research and development cost of Huawei Kirin 980 is about 300 million US dollars; The R&D expenditure of Kirin 990 is reported to have reached 654.38+0 billion RMB, or about 654.38+0.4 billion USD. The research and development expenses of Intel's 6th generation Core (including multiple chips) are as high as 7 1 100 million USD. It can be guessed that CPU development should be Apple's very high R&D expenditure, even the most uncontrollable expenditure.
In addition, there are other mobile phone hardware such as screen, NVMe flash memory, vibration motor and so on. These configurations of Apple are higher than those of ordinary Android phones, mainly due to the research and development of these hardware. However, from the perspective of innovation, the research and development expenses of these mobile phone hardware should be relatively controllable. In addition, in order to ensure that there is no problem with upstream and downstream products, Apple also spent money to acquire some upstream and downstream enterprises. These include Apple's acquisition of Intel's baseband business, which is likely to become an important investment of Apple in R&D..