Problem description:
Excuse me, what is a press release?
Analysis:
Press releases were originally the "patents" of some news organizations. After interviewing some important news, they will send it to the national media in need. This is called a manuscript. Later, when many enterprises released news to the outside world, in order to unify the propaganda caliber, they also organized news releases and provided news media in need.
Press releases are basically written by imitating the manuscript form of print media. According to their basic forms, they can be divided into press releases and newsletters. Simply put, we can distinguish two styles according to such standards. In front of the news body of a newspaper is the reporter (news head) of the newspaper, and then the news body is the news. News with the author's name at the end of an article is mostly a newsletter. The press release of an enterprise is to imitate these different styles and write out the content that needs to be conveyed in advance.
For the media public relations manager, it is necessary to prepare more than two press releases, at least one news and one newsletter. Information should include the whole process of the event. Communication is a supplement to information content. It can be the background introduction of the whole activity organization, or it can be some tidbits or stories of people involved in the activity in the enterprise.
The following is a news-based press release:
Pupils spend a lot of money on "home"
Five-star: mobile phones and digital have become the new favorites of school.
Last weekend was the first weekend after the Spring Festival, and the school started accordingly. The home appliance market is not "as cold as iron after the holiday", but has ushered in the hot sales of digital products such as mobile phones, MP3 players and electronic dictionaries. The reporter learned from Wuxing that on February 20th, schools started one after another, which led to an increase of 8 percentage points in the sales of digital and communication products in all commodities recently. However, it is worth considering that many children who are not supervised by adults buy expensive electronic products independently.
Yesterday afternoon, a special customer caught the attention of the staff in the crowded Shanxi Road store of Wuxing Electric. The little boy with a famous brand took a fancy to an electronic dictionary worth 1200 yuan, and immediately took out cash and bought it without hesitation. The staff saw the boy alone and bought a lot of goods without his parents. Out of a sense of responsibility for him, the staff did not sell the goods to the boy immediately, but cleverly asked his parents' phone number and got in touch with them. Who knows, the parents surnamed Zhou thanked the five-star staff for their high sense of responsibility after learning the situation, but later said: This is lucky money for children, and he can control it freely. As long as the child is happy, he can spend whatever he wants. The staff can't help but sigh that children are much richer now than when I was a child!
According to the sales staff of Wuxing Electric, this phenomenon has appeared in all stores at present.
Last weekend, Shanxi Road Store of Wuxing Electric Appliances sold more than 40 sets of electronic dictionaries of around 1,000 yuan. 1500 yuan's MP3 and color screen mobile phones around 600 yuan are the most popular among students. Compared with last week, the sales volume of this commodity has increased by 40%. Judging from the proportion of commodity sales, the proportion of digital and communication products in all five-star sales this week rose to 25%, much higher than last week's 17%. Correspondent: Zhang Ling.