It has collection value.
HOTDOG is a new generation of digital fashion art new retail platform, focusing on the industrial implementation and upgrading of e-commerce technology and digital artwork in trend industries. Through in-depth bundling and cooperation with trend platforms, artists and brands, we ensure that trend products are authentic while effectively reducing the retail prices of domestic and foreign trend products. At the same time, we make use of the previously accumulated brand and customer resources to open up domestic fashion brands. ROE of all parties in the downstream supply chain. At present, it has opened up more than 2,000 online and offline trendy sales channels around the world, updating tens of thousands of SKUs every day; and under the premise of zero-cost promotion, it has accumulated millions of domestic traffic and private communities, and its performance has increased by more than 10 times in half a year.
The founders of the team of Shanghai Pianding Network Technology Co., Ltd. are all from the US listed company TouchPal Technology (NYSE: CTK). The brand founder Shi Ming (Neo) was the product design director of TouchPal for 10 years. Internet product experience, good at building products and brand images from 0 to 1, served well-known brand customers such as NIKE, General Motors, Coca-Cola, etc., and was responsible for tens of millions of Internet products such as short videos, social networking, and AI.
Neo told reporters that the current mainstream trend e-commerce companies mainly focus on traffic matching and transactions, and use live broadcast stars to bring goods, etc. The operating costs are extremely high. As the dividends of the traffic-first era have passed, consumers have also It is difficult to establish a long-term value connection with the brand. HOTDOG combines "creativity, quality, art, and technology" in one. The platform is closely integrated with the brand, empowering the brand to make it more personalized and innovative, and truly establishing brand barriers. Coupled with the technology of blockchain and unique ID cards, technology is used to ensure the uniqueness and traceability of goods, and to protect the risk of originality and piracy. At the same time, HOTDOG already has cross-border logistics, customs clearance channels, supply chain warehousing and full-chain traceability, which can effectively reduce the brand's operating costs. Brand officials have settled in to solve various problems in the circulation link from the source.
China’s fashion consumer market has reached 100 billion in 2020 and is growing rapidly. It is expected that the global fashion market will reach US$379.1 billion in 2025. Consumers' personalized consumption power is becoming increasingly strong. In addition to beginning to favor brands with individuality and characteristics, they also need expression vehicles that can highlight their individuality and difference. Digitalization is the next trend. The support of NBA stars Curry, Shawn Yue, Jay Chou and other stars, and the entry of major manufacturers such as Alibaba and Tencent are also accelerating the general trend of digital consumption among young people.