(A) the business plan is an essential document for entrepreneurs to raise funds.
Most people in the industrial and commercial circles are busy, and potential investors are busier. To explain the investment concept to the investor's board of directors, what you can do in a short time is to draw his attention through the summary report and let him know which unit to hand it over to and who will handle it. Therefore, it is necessary to prepare a detailed business plan and give it to the investor, so that he can take it back to the staff for evaluation. Only with positive comments can he make an investment decision. At present, private enterprises or various enterprises in Chinese mainland want to raise funds from outside, and more than 90% of them lack business plans. In these investment cases without business plans, the probability of raising funds is very low.
(2) A business plan is a sharp weapon to save time.
The concept of venture capital is usually quite complicated. It may take several days for investors to fully understand through oral explanation. Few investors have the patience, but they don't fully understand the whole investment idea, so investors dare not invest. So give investors a written "business plan", ask what is unclear after a while, and then ask about the willingness to invest, saving time and effort.
(c) Business plan is a powerful tool for communication and coordination.
If the business plan needs more funds, the number of potential investors will definitely exceed 20. Because it is not always successful, it is not easy to find time, and there are many participants, the discussion in the meeting is easily out of control and no resolution can be reached. The way to get to know many investors in a short time is to prepare a clear and easy-to-understand "business plan" and send it to many investors at the same time, and then explain it a little bit separately. Let people with * * * knowledge get together for a meeting and reach a resolution as soon as possible. Business planners should understand that business planning is a powerful tool for communication and coordination. If you don't use this tool to face a large number of investors, you may be at a loss and feel deeply tired, which is why many business plans can't take the first step. (d) A good business plan must be correct and clear.
The so-called correctness means that we must pay attention to the quality of numbers. As long as you mention numbers, you must have a basis, such as referring to other people's data and indicating the source; If it is a hypothesis, the hypothesis conditions must be stated. In the business plan, if the sales revenue in the first year is expected to be 22 million yuan, the following assumptions must be stated: the growth rate of the product in a certain market is 10%, and the market share is assumed to be 10%, that is, 200 million yuan × (1+10% )×/kloc.
The so-called clear and easy to understand, so that people who get the business plan can easily understand the whole investment idea without oral explanation. To be clear, we need to pay attention to the following three items.
1, the business plan should have a table of contents, and the pages of chapters, annexes and schedules should be indicated, so that investors can quickly find the information they want. In addition, there must also be a chapter on "Investment Case Summary", which is specially designed for senior personnel to understand the general idea of business plan and know which unit or individual to hand it over to for evaluation.
In addition, a paragraph should have a clear title. It is best to have a title of less than 500 words, so that investors can roughly understand what the following 500 words are about and decide whether to read the details.
3. The structure of paragraphs should be clear, and the general order is "one", (one), 1, (1); Answer, (answer). That is to say, when "1" is divided into paragraphs, (1), (2) and (3) are used. (1) Use 1. 2. 3 1, use (1)(2)(3) when dividing into paragraphs, and so on.
(5) It is best to entrust an experienced financial consultant or investment expert to write a business plan.
I often see many business plans for starting a business. I simply don't know where to start. I can only understand what a product or technology is at best. Even with a simple financial budget, most of the figures are intuitive, unfounded and unconvincing. The terms expressed do not conform to the financial accounting terms, which are easy to be confused and the investment conditions are not easy to understand. Even if you understand it, it doesn't conform to business habits. It is not surprising that such a business plan can't attract investors' interest and can't raise funds. The best solution is to entrust an experienced financial consultant or investment expert to write it. Submit the prepared "cash flow statement and schedule" as reference materials to financial consultants or investment experts. Experienced financial advisers or investment experts can not only make plans passively, but also actively position business plans for starting a business, draw up investment conditions acceptable to investors, and further find investors on their behalf.
Private entrepreneurs should not hesitate to give appropriate remuneration to financial advisers or investment experts. As the saying goes, "There is no free lunch in the world", private entrepreneurs have to save money everywhere because they are still poor or not rich, but the money is necessary and worth paying. There are majors, and entrepreneurship is often a major choice in life. This kind of thing should not be explored by yourself, and the decision-making mistakes should be minimized. (6) Business plans must be computer-aided.
The revision of the business plan is inevitable and cannot be done overnight. For a large investment case, it is necessary to gather the opinions of all people and make several revisions. When the strategy changes, the whole business plan changes completely. For example, two products were originally made and changed to the same product; Or the original independent sales, changed to only accept commissioned manufacturing, will change the business plan. In addition, as the information becomes clearer, the content of the plan will be constantly updated. For example, the investment portfolio and business portfolio are gradually determined, and the market and sales channels are gradually clear.
Through the continuous communication, coordination and revision of the business plan, we can gather everyone's wisdom and make the investment idea more reasonable and feasible. In this case, it is estimated that it will take more than 50 revisions to create a company. Files of this nature can only be simplified by computer processing.
Second, the writing steps of the business plan
Although this is the advice for financial advisers or investment experts who help write, entrepreneurs should still understand this part and fully cooperate.
Step 1: Get the cash flow statement and all schedules approved by the entrepreneur.
Step 2: First, please ask entrepreneurs to provide background information on sales revenue. What is the product? Who is this product for? Where is the market segmentation of products? World market? How is the sales target estimated (that is, what are its assumptions)?
Step 3: Ask entrepreneurs to provide key technical specifications; Product manufacturing and quality control flow chart, competitor information, and check whether the factory investment, production or experimental equipment and listed digital sources are reasonable one by one?
Step 4: Is it reasonable to estimate the production cost including direct labor, direct materials and factory expenses?
Step 5: Calculate the personnel expenses of sales and management personnel.
Step 6 Are the sales and management expenses underestimated? The average technician will underestimate this cost.
Step 7: Create a spreadsheet on the computer or modify the spreadsheet provided by the entrepreneur on the disk, and constantly modify it to find out a feasible investment plan.
Step 8: Redetermine the amount of capital.
Step 9: Prepare the estimated profit statement and the statement of changes in shareholders' equity for the next five years, and estimate the balance sheet for the next five years.
The tenth step is to write this article in the format stipulated by the investment institution as a legal person.
Third, case study: creating a new company business plan format.
(1) background
Yonghui Investment Co., Ltd. is a company with a capital of NT$ 200 million, specializing in
For investment in strategic industries, the company has formulated "creating cases" to help investment cases.
The format of the investment plan is for entrepreneurs' reference. This format is suitable for manufacturing and others.
It can be applied after the industry deletes some items by itself.
2. Description
See annex 5- 1 for the investment plan format drawn up by XX co., ltd.
Attachment 5- 1XX investment plan (format)
Catalogue of investment plans of XX Co., Ltd.
1. investment case summary
2. Create basic company information
3. Company organization
4. Ownership structure
5. Business content
6. Technology and production
7. Financial forecast
8. Return on investment and sensitivity analysis
9. Risk analysis and investment management