01
The format of a press release is divided into title, introduction, main body, conclusion, and background; the title is highly summarized and eye-catching; the introduction reminds the important facts of the news; the main body focuses on describing the event , the central part that explains the problem and expresses the point of view; the conclusion is the last sentence or paragraph; the background is the historical status of things or the environment and conditions of existence.
Press releases are communication channels sent by companies/institutions/governments/schools and other units to the media to announce newsworthy news. It is usually distributed to editors of newspapers, magazines, radio stations, television stations (television networks), and news agencies by email, fax, or letter (computer printing). There are also professional companies that provide services for distributing commercial press releases. Many press releases inform major media outlets about press conferences. A press release is different from news. A press release is a manuscript that encourages journalists to write on the subject.
The format of a press release is as follows:
1. Title
The title of the news, divided into header title (also known as introduction title and shoulder title) and main title (also called title title). (also called theme, motif) and subtopic (also called auxiliary topic, subtopic). The following situations appear in newspapers and periodicals:
(1) Multi-line titles. A multi-line title usually has three lines, that is, the middle line is the main topic, which is the core of the title and is used to reveal the theme or indicate important facts; the line above the main topic is the headline, which is used to introduce the main topic, explain the facts, explain the background, heighten the atmosphere, and reveal Meaning; the line below the main title is a subtitle, which is used to supplement the situation or explain the main topic or basis. For example:
The person in charge of the Ministry of Economic and Trade made a speech (headline)
Hopes that direct trade will be realized across the Taiwan Strait (main topic)
Willing to contact and negotiate with Taiwan’s economic and trade authorities (To solve the problems in trade between the two sides)
Two-line title.
First, the main topic and the eyebrow topic appear. For example:
True happiness must be created by one's own labor (eyebrow title)
Du Yunyun donated a legacy of 100,000 yuan to the country (main title).
Second, the main topic and subtopic appear. For example:
Chengdu Telecommunications Bureau spent money to "buy" criticism (main title)
Published an "announcement" in the newspaper to welcome the masses to supervise communication services (subtitle)
(2) Single-line title. Single-line titles contain only the main point. For example: *** was interviewed by the president of "Asahi Shimbun"
The title of the news should be concise, clear, approachable, accurate, novel, and attractive. Which title to use depends on the circumstances.
2. Introduction
The introduction of the message is the first paragraph or sentence of the message. It is composed of the freshest and most important facts or incisive discussions in the news to attract readers. This is the reason why the commonly known message structure is an "inverted pyramid".
Introductions are often written in the following ways:
Narrative style. Write the main facts and experiences concisely, or make a comprehensive summary of the entire factual material to reveal the main content. For example: "Dalian Guangcai Industrial (Joint Venture) Co., Ltd., the country's first joint venture between self-employed individuals and Hong Kong businessmen, was approved by the State Council and officially opened on April 13, 1985." This was reported by the Economic Daily in April 1985. The introduction of the message sent on the 18th.
Questioning style. Put the problems to be solved or the experiences and practices to be introduced in the message in the form of questions, and then answer with facts. For example, "Dear reader, did you know that corduroy can be used as a summer skirt? Among the many corduroys newly produced by Shanghai Flannel Factory, there is such a novel variety." (Xinhua News Agency press release on July 16, 1980)
Descriptive style. Use concise pen and ink to vividly describe a distinctive fact or a meaningful aspect to give readers a vivid impression. For example, "Pots of verdant Ophiopogon japonicus, pines, cypresses, dieffenbachia and blooming flowers decorate the hall of the Great Hall of the People. The All-China Women's Federation held a party here this afternoon. More than 1,500 Chinese and foreign women gathered together. They shook hands with each other and said hello. cordial conversation, *** celebrate Women's Labor Day together." (Xinhua News Agency, Beijing, March 8, 1988)
Commentary style. It is to first make a critical conclusion about the reported facts and then use specific facts to illustrate it. For example, “Today, the first patent law promulgated by the People’s Republic of China officially comes into effect.
From then on, the history of free appropriation of the fruits of mental labor came to an end in our country." (Xinhua News Agency, Beijing, April 1, 1985)
Quote. Quote the profound and meaningful language of the characters in the news as the introduction. For example, "Young woman Du Yunyun went to the Shanghai Judiciary and asked to donate the inheritance of more than 100,000 yuan to the country. She said: 'I am still young and should rely on my own labor to live. I am willing to use this money to support the country's four pillars. """. ("Wen Wei Po" September 29, 1981)
3. Main body
The main body is the main part of the message. It takes over the lead and elaborates on the theme revealed in the lead. , or answer the questions raised in the introduction, and give a detailed description and development of the news facts. When writing the main body, pay attention to the following points:
The main body of the message is the main body, and typical materials should be used on the main body. . Get rid of the clues, reduce the branches, discard the irrelevant materials, and keep the secondary materials simple.
The content of the answer to the questions raised in the introduction must be specific and substantial, so as to be persuasive. . What questions are raised in the introduction should be answered by the main body, so as to stick to the center and highlight the key points.
The structure should be divided into paragraphs appropriately, and the narrative should be organized as follows. Several orders: the first is chronological order, which arranges the levels according to the order in which things occur, develop, and end; the second is logical order, which arranges levels according to the internal connections of things; the third is the combination of time order and logical order, written like this Tight and organized, lively but not chaotic
4. Background
Background refers to the historical environment and reasons for the occurrence of the event. It explains the specific conditions, nature and significance of the event. The background serves to enrich the content, highlight and highlight the theme. It can appear in the main part, the introduction or the end, and the position is not fixed.
There are generally three types of background materials: one is contrasting materials, That is, comparing things before and after, pros and cons, to highlight the importance of the event; the second is explanatory material, that is, introducing the political background, geographical location, historical evolution, production appearance, material conditions, etc.; the third is explanatory material, that is, Description of the character's life, introduction of professional terms, explanation of historical allusions, etc., to help readers understand the content of the message
5. Conclusion
The conclusion is the last paragraph or sentence of the message. . Clarify the meaning of the facts stated in the message, so that readers can deepen their understanding and feelings of the message, and get more inspiration from it.
There are some ending styles such as summary, comment, and hope. After writing the news and facts, the article stops, and the ending is in the facts.
Sample article:
The work report meeting of the Youth League Student Union of the School of Management Science and Engineering was successfully held<. /p>
(The title summarizes the theme of the activity)
On March 9, 20xx, the Student Union of the Youth League of the School of Management Science and Engineering held a speech meeting for student cadres’ work reports in the lecture hall of the Management Discipline Building. Teacher Sun Qi, secretary of the Youth League branch of the college, attended the meeting, and all members of the Student Union of the Youth League branch attended the meeting. (First paragraph: The time, location, activity content, organizer participants and other information are concisely and clearly explained)
The four agenda items of the work report meeting. First, Mr. Sun, Secretary of the Youth League Branch, gave a speech. Mr. Sun summarized the work of the student union from September 20xx to the present, and hoped that each department would have new prospects and plans, new styles and new changes. The second event of the conference was for the members of the bureau of the Student Union of the Youth League to award certificates to the department stars who performed well in the previous semester. The third part of the conference is that the heads of the various departments of the Youth League branch and the heads of the student unions decided by drawing lots will give presentations and defenses focusing on the work introduction, work summary and work prospects of each department. The heads of two departments under the Youth League branch and nine departments under the Student Union gave their work report speeches and defenses respectively. After the work report speeches of each department, the conference moved to the fourth agenda: Peng Yangyang, deputy secretary of the Youth League branch, and Kong Tingting, representative of the student union presidium, spoke. They affirmed the work of each department and put forward their own opinions on the work of each department. .
(The middle part summarizes the details or steps of the activity, where the details are introduced, and where the summary is summarized.)
The successful holding of the debriefing conference aims to summarize the past, plan for the future, and unite the whole party. College students...