Daily New Consumption News on September 19th. After BYD Electronics joined the E-cigarette Industry Committee, on the 18th, another listed company - Luxshare Precision Industry Co., Ltd. (named Luxshare Electronic Technology (known as Luxshare Electronic Technology) The corporate entity of Enshi Co., Ltd. officially joined the committee and served as the executive director of the Association.
Luxshare Precision Industry Co., Ltd. (hereinafter referred to as "Luxshare Precision") focuses on the development and production of connectors, cables, motors, wireless charging, FPC, antennas, acoustics and electronic modules and other products, with a wide range of It is used in many important fields around the world such as consumer electronics, communications, enterprise, automobile and medical. The company always adheres to technology orientation as its core, integrates product research and development and application services, and gradually realizes the leap from traditional manufacturing to intelligent manufacturing. It is understood that Luxshare Precision is involved in a wide range of businesses, and the e-cigarette business is only one of its many business sectors.
On May 25, Luxshare Electronic Technology (Enshi) Co., Ltd. was established. The legal representative is Feng Yong, with a registered capital of 245 million yuan. Its business scope includes: electronic cigarette atomizers (non-tobacco products, non-tobacco products, etc.) (containing tobacco ingredients) production; sales of electronic cigarette atomizers (non-tobacco products, containing no tobacco ingredients), etc. Qichacha’s equity penetration shows that the company is 100% controlled by Luxshare Precision (002475).
On August 10, Leading Electronic Technology (Dongguan) Co., Ltd. was established. The registration date is August 10, 2021. The legal representative is Li Min, the registered capital is 250 million yuan, and the registration place is Guangdong Province. Building 2, No. 313, Qingxi North Ring Road, Qingxi Town, Dongguan City. Shareholder information shows that Luxshare Precision is the sole shareholder.
In addition to establishing a subsidiary to get involved in e-cigarettes, Luxshare Precision is also in full swing in patent applications. According to the patent application published on the website of the State Intellectual Property Office, Luxshare Precision Industry Co., Ltd. currently has a number of electronic cigarette-related patent applications pending. According to the query, in addition to electronic cigarette atomizer patents, it also includes electronic cigarette atomizer patents. Cigarette charging box, atomization system operation method, electronic atomization device, etc.
The relevant person in charge of Luxshare Precision said that Luxshare Group is very optimistic about the development prospects of new tobacco in the world. In the future, the committee will be the core, conscientiously perform the member responsibilities, communicate and discuss with industry colleagues, and hope to rely on the Luxshare Precision has nearly 20 years of experience, technology accumulation and patent layout in traditional manufacturing. It can better apply the manufacturing advantages and technical strength of traditional industries to the field of e-cigarettes, actively leverage the advantages of Made in China and Created in China, and uphold the Serve the industry well with the spirit of integrity, pragmatism and innovation.
Luxshare Precision was established on May 24, 2004 and successfully listed on the Shenzhen Stock Exchange on September 15, 2010 (stock code: 002475). Since its listing, its operating income has grown at a compound annual rate The rate reaches 50%.
Luxshare Precision started with connectors. In the three years from 2013 to 2015, Luxshare Precision seized the opportunity to transform into the field of consumer electronics, and then continued to strengthen all-round and in-depth cooperation with Apple. , becoming the leading stock in the Apple industry chain.
Wang Laichun, founder and chairman of Luxshare Precision
As of last year, Luxshare Precision’s market share in AirPods accounted for about 60%-70%, and its share in AirPods Pro reached 100%. Recently, it was also reported that Luxshare will win the new iPhone assembly order for the first time this year, and it is likely to compete with Foxconn.
However, perhaps due to over-reliance on Apple orders, the proportion of Luxshare Precision’s other connector businesses has been relatively small for a long time. Some analysts speculate that Luxshare Precision’s expansion into the e-cigarette business may be to open up new business lines and increase its stock price.
At present, it is still unclear whether Luxshare wants to be an OEM or create its own brand. However, as the third player in the e-cigarette field with a market value of 100 billion after Smoore and BYD, Luxshare Precision has entered the game. Undoubtedly, it has added fuel to the current hot electronic cigarette market.