Application of Digital Media Art in Automobile Industry

The application of digital media art design in automobile industry is as follows:

1, large-screen display system, large-screen splicing: for example, almost any exhibition hall will have a large splicing screen, the difference lies in the shape, or rectangular, arc, irregular screen. The large screen can play the relevant information about the car in a wide range, and the size of the large screen depends on the needs of customers and the exhibition space. The application of large screen splicing technology in automobile digital exhibition hall can better display products, which has the advantages of low power consumption and long service life, and is one of the most suitable display means.

2. Immersive projection: Generally, the car exhibition hall will have an immersive projection in the front, left and right, and underground directions, which simulates the scene when the car is driving, which is particularly fun and interesting.

3. Virtual driving: Virtual driving is a real test drive environment generated by virtual simulation driving environment and real control of driving software. The application of this equipment in the automobile digital exhibition hall can increase the interaction of participants and let visitors know all aspects of the automobile at the same time.

4, interactive projection: interactive projection, most car exhibition halls will be designed as interactive projection on the wall. Using an interactive effect produced by the induction snapshot device and the background analysis system, the application in the automobile digital exhibition hall can increase the popularity, has certain entertainment, and is also a new advertising form, which plays a propaganda role while interacting.

5. Holographic projection: The shape of the car is relatively large. Generally, when displaying the internal structure and external model, a holographic projection can become the highlight of the whole exhibition hall.