With the continuous progress of society, more and more occasions need to use business plans. A business plan is a written summary of the business that an entrepreneur plans to create. An excellent business plan often makes entrepreneurs get twice the result with half the effort. What problems should be paid attention to when drafting a business plan? The following is how to write the risk analysis of the business plan I compiled for you, for reference only. Let's have a look.
Nothing in the world is 100% safe, especially starting a business.
environmental risk
Natural aspects: natural disasters such as earthquakes and storms have little impact on the company; The impact on the company is mainly the location of the company's geographical location. The company's operating mode is divided into online and offline. Online activities are mainly carried out by using modern computer technology, and offline is the company's service place. Natural disasters have little or no impact on the network. The offline impact depends on the surrounding environment where the company is located. By default, the company is located in Haizhu District, Guangzhou, with developed economy and convenient transportation, belonging to the subtropical region with less natural disasters. Small and medium-sized production enterprises nearby will increase the publicity cost of the company's business, which is not conducive to going out to find businesses.
Policy: Guangdong college students can enjoy the policy of small secured loans, with the maximum loan amount not exceeding 50,000 yuan. Those who engage in partnership or organize employment can appropriately expand the loan scale according to the regulations, and those who engage in low-profit projects stipulated by the local government can enjoy discount support according to the regulations.
Humanities: There are many colleges and universities nearby, and the talent reserve resources are sufficient. The development of modern computer technology provides feasible equipment for the company's operation. And the profound historical and cultural heritage of advertising.
Economically, modern production enterprises are keen on brand strategy, and various advertisements, large and small, appear in daily life, which provides an opportunity for our company to seek gold in the advertising industry. However, how to survive and develop under the financial crisis is a major problem for the company to solve. Economic pessimism and depression make the market lack vitality. Thereby hindering the company's business development.
operating risk
Equipment update: During the company's operation, due to equipment depreciation, the equipment operation efficiency will gradually decrease, which will affect the matching efficiency of advertising information.
Information matching: There are many kinds of information, so it is necessary to match the appropriate advertising platform. If the information matching is wrong, that is to say, the service cannot meet the requirements of consumers, it will affect the operation of the company.
Information update: With the continuous emergence of new products, the demanders of advertising matching will also have different requirements for advertising. If the company's platform information is outdated, it will be difficult for the company to find advertising matching information suitable for merchants in the existing information platform.
Information scale: Large-scale advertising will improve the matching information and provide customers with a variety of choices. Conducive to the development of the company. If the information scale is small, it is difficult to meet the needs of customers.
Information structure: A reasonable information structure is conducive to the maintenance of the platform and the improvement of operational efficiency. The chaotic information structure will reduce the company's operational efficiency and affect the workflow.
Management decision-making: Managers' decision-making mistakes will bring losses to the company.
Investment recovery: capital investment is to create more wealth than before, which involves the company's profits. The company's operating income should be recovered in time to provide convenient working capital for the company.
market risk
The risk of the risk market mainly lies in the realization of the market, and the uncertainty of the market leads to the failure of the risk.
Inflation: it will lead to price changes, so that the asset value reflected in the balance sheet is underestimated and cannot reflect the real financial situation of the company; Make the income of enterprises untrue; Due to the underestimation of the value of fixed assets and insufficient depreciation, the productivity of physical assets is damaged; Furthermore, because of overestimating income and underestimating costs and expenses, profits are inflated, tax burden is increased and capital is lost. Inflation has raised prices, raw materials and wages. Inflation will make forecasts, decisions and budgets untrue and make financial control meaningless.
Competitors: although our company provides new services for many small and medium-sized production enterprises, our company is a new company with relatively small investment and high return rate; So there will be many competitors, and the company will face many challenges from peers. This poses a threat to the survival and development of the company.
Consumer hobby: The consumer platform provided by the company can meet the requirements of the advertisement matching demanders, which is a necessary prerequisite for the company's survival. We must master consumers' hobbies and collect necessary information to make consumers like and trust them. Otherwise, too much useless information will be collected, which will affect the normal operation of the company.
Market prospect: After market research, 56% of SMEs hope to get support and help in advertising. Expensive advertising fees discourage many enterprises. Based on the blank of this market, our company provides a feasible channel for many enterprises that cannot promote their products through advertising. Generally speaking, the market prospect is bright.
Product promotion: the information provided by the advertising information matching platform for the demanders of advertising space can be said to be a new product. How to promote the company's products to the society affects the company's business development.
Awareness: brand awareness is a key brand asset, but awareness alone cannot increase sales, especially for new products. In the highly competitive market segment, it is very important for enterprises to enhance brand awareness and generate actual sales revenue. As a newly established company, its popularity is small, which has certain restrictions on expanding the company's scale.
financial risk
As the saying goes, no money is not everything, but no money is absolutely impossible. Therefore, if you want to start a business, you need funds in addition to having the qualities of entrepreneurs and choosing suitable technology projects. However, the failure to supply funds may lead to business failure.
Fund raising: This plays a vital role in the establishment of enterprises. Whether an enterprise can be established depends on the raising of funds.
Forecast of capital demand: Reasonable capital arrangement will bring more monetary value benefits to enterprises, and reasonable capital arrangement should be based on capital budget. Too little prediction of capital demand will affect the daily operation of enterprises, and too much prediction will not make full use of excess funds.
Capital investment: the company was originally small in scale, and the capital invested by the company was not much, so the initial investment of the company was less, so the capital investment had little impact on the company.
Working capital management: Monetary funds include cash, bank deposits and other monetary funds. Companies should manage all kinds of funds in their operations. The confusion of funds will cause difficulties in the company's financial management. Affect all kinds of economic activities of the company.
Income distribution management: income distribution should conform to the due regulations. Unreasonable income distribution will not only harm the interests of the company, but also bring losses to the national fiscal revenue.
Financial budget: financial budget errors will make the company unable to effectively use resources and coordinate various business activities, thus generating more profits.
Financial control: The purpose of financial control is to eliminate hidden dangers, prevent risks, standardize operations and improve efficiency. Financial control must be all-round. Aimless, inadequate, inappropriate and uneconomical. Financial control will waste financial control expenses.
Financial analysis: Financial analysis plays a connecting role in the financial management cycle, is a summary of the completed financial management activities, and is the premise of financial prediction for the next cycle. Errors in financial analysis will interrupt the financial cycle and affect the normal operation of the company.
Financial expenses: We should handle all kinds of financial related expenses and plan interest expenses reasonably. Financial expenses are the company's expenses, which will reduce the company's profits.
Other risks
Patent: it is the exclusive right of the inventor or his assignee to exploit a specific invention and creation within a certain period of time, and it is a kind of intellectual property right. This has little impact on companies that provide advertising information matching platforms.
Technology: the company's business is mainly completed through the network, and skilled computer operation technology can improve the company's operational efficiency. And advertising manufacturing technology also affects the development of the company.
Employees: The quality, ability and unity of employees directly restrict the development of the company. Every employee holds part of the company's wealth, and the loss of employees is also the loss of the company's property, which will lead to the reorganization of the company's personnel structure.
Anti-leap-forward: If the company's position is surpassed by customers, it means that our company has no need to exist, so how to do anti-leap-forward is very important to the company's life and death.
Replication problem: As another important factor of the company, the emergence of replication problem will increase the competition of other companies for our business. Reduce company profits.
Expansion: Risk and Risk Management of Business Plans
Risk and risk management
(1) What are the basic risks of your company in terms of market, competition and technology?
(2) How will you deal with these risks?
(3) What additional opportunities do you think your company has?
(4) How to expand based on your capital?
(5) How does your five-year plan perform under the best and worst conditions?
Risk analysis:
Any project has risks. How to effectively prevent and control various risks should be discussed in many ways at the beginning of the project discussion. As managers, they will take various measures to reduce the possibility of risk events, or control the possible losses within a certain range to avoid unbearable losses when risk events occur. Based on this project, the possible risk factors are as follows:
1) Climate impact
Due to the great influence of natural factors on crop yield, it is impossible to accurately estimate the number of products operated by this project, so as to realize more efficient capital allocation.
2) Damage to the goods in the warehouse
In order to meet the needs of logistics distribution, our goods will inevitably accumulate in the logistics warehouse for a short time. For some vegetable products, due to the characteristics of the goods themselves, some goods will be damaged during storage. The prevention and control of this is an inevitable problem to be considered in this project.
3) Monitoring of crop production process
Because our brand image is organic food, the agricultural products we sell must fully meet the standards of our external publicity, otherwise our image will be greatly discounted and the survival of the company will be endangered. Therefore, we must arrange personnel to effectively monitor the whole production process. Whether this can be done is a difficult problem. If there are reports that damage the company's image, it will greatly affect the company's survival.
4) Control of goods supply
In order to achieve a certain sales scale, we must have a certain product supply. Our goal is the broad masses of peasants, who are very scattered and difficult to control. If we want to decide what products they produce, then we need to promise to recycle their products. If the market can't meet the expected requirements, then the loss can only be borne by us. If we don't decide what they want to grow, then our control is impossible.
Fund withdrawal mechanism
1)
If the enterprise develops to a certain scale, IPO listing can be considered, so that the funds can be withdrawn;
2) Merger and acquisition
If the enterprise development can't meet the expected requirements temporarily, then it can be considered to be merged by other companies;
3) MBO
If the management of the company can buy the company after a period of operation, then other investment capital can also be withdrawn in time.
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