The Company Advantage of Sun Paper

Sun Paper was founded in 1982. Under the leadership of the chairman, NPC deputy, national model worker and president of the Paper Chamber of Commerce of the All-China Federation of Industry and Commerce, Sun Paper has always adhered to the business philosophy of "quality-oriented, honesty-oriented, and morality-oriented" and the business purpose of "not starting a business and not leaving a job", and adhered to the road of high-end, accurate, distinctive and differentiated competition, thus making China High-end Paper Products Company the largest private listed paper enterprise in China and the largest production base of high-end coated and packaged cardboard in China. Strong alliance, with the strategic partner of international paper industry, the leading manufacturer of coated paper and cigarette paperboard in China and the leading enterprise of food-grade white paperboard in China, the first in the whole industry to obtain the "five-in-one system certification" of environment, quality, hygiene, safety and forest. The company has the best return on assets, the best investment efficiency in papermaking and self-pulping, and the best liquidity management ability industry. Company product

The company's leading products include high-grade coated white paperboard, high-grade coated paper, uncoated cultural paper, industrial base paper and self-pulping.

The production capacity of high-grade coated white paperboard owned by the company and its cooperative companies is 6.5438+0.2 million tons, ranking first in the market, and it is the most competitive white paperboard manufacturer in China. In addition, the company holds 30% equity of Dongguan Jianhui, with a production capacity of 700,000 tons, and its associated white paperboard production capacity reaches 6,543.8+0.9 million tons, firmly occupying the first place in China white paperboard supplier.

The company's high-end coated paper production capacity has reached 400,000 tons, and it is the most important coated paper production enterprise in China. In just a few years, the company's high-grade coated paper has established a high reputation in the industry.

Fame and word of mouth have become the first choice of many well-known brands in China. With the industry-leading coating technology, the company will continue to expand the production capacity of coated paper, strive to build the coated paper brand of Sun Paper, and continue to extend the breadth and depth of high-end product lines.

The production capacity of the company's all-wood pulp high-grade uncoated cultural paper is 200,000 tons, and the production capacity of other medium and high-grade cultural paper and industrial base paper is 200,000 tons. The industrial base paper produced by the company includes self-adhesive base paper, release paper, PS base paper and coated base paper.

The liquid food packaging paper produced by the company's cooperative companies has passed Tetra Pak's certification and HACPP (National Food Safety) certification. The 400,000-ton "liquid food packaging paper" production line was successfully put into production on August 8, 2008. This kind of paper will push the company's product line to the highest end of the industry and become the new market trump card of Sun Paper.

The company's self-pulping production capacity has been greatly improved. The company's subsidiary Heli Company's 654.38 million tons poplar chemical mechanical pulp production line was put into production in June 2008. The company's new 30,000 tons of pollution-free hydrolysis mechanical straw pulp was put into production in May 2008. In June 2008, the production line of 65438+ 10,000 tons poplar chemical mechanical pulp of Yongyue Company, a subsidiary of the company, started construction, and it is expected to be put into production in May 2009. In 2008, the fourth extraordinary shareholders' meeting of the company deliberated and passed the Proposal on Technical Transformation of Eliminating Balloon Pulping and Alkali Recovery Project. In this project, it is planned to introduce foreign advanced pulping vertical tube continuous cooking equipment, eliminate the eliminated high energy consumption balloon equipment, and carry out comprehensive technical transformation and upgrading of the company's pulping production line and alkali recovery production line. 1 1,000 t/d alkali recovery project will build a turbine generator set, which can realize the complete self-sufficiency of electricity and steam in the alkali recovery workshop, and the remaining steam can also be supplied to the paper machine. The project will be invested and constructed in the second half of 2008 and is expected to be completed and put into operation in June 2009. After the project is completed, the annual sales revenue is about 600 million yuan, and the total profit is about 654.38 billion yuan.

The gradual implementation of the company's self-pulping project will further improve the company's profitability and enhance the company's ability to resist the risk of fluctuation of antigen materials. The excellent management mechanism of private enterprises is the main reason why the company can develop rapidly on the basis of high efficiency and pragmatism. The perfect unity of shareholder value and manager value really emphasizes returns and benefits. Sun Paper is an earlier privatized company in China. Yanzhou Goldsun Investment Co., Ltd., the controlling shareholder of the company, is wholly owned by Chairman Li Hongxin and the company's senior management, indirectly controlling 67.55438+0% of the shares of listed companies. The company has achieved a high degree of consistency between ownership and management rights, which is the cornerstone of the company's long-term sustained and stable development. After listing, the ownership advantage is still the fundamental guarantee for shareholders to obtain excess returns. The implementation of the company's first equity incentive has further improved the company's incentive and restraint mechanism, effectively mobilized the enthusiasm and creativity of the company's senior managers and core technicians, and ensured the realization of the company's development strategy and business objectives; It strengthens the sustainable development concept and corporate culture of companies and individuals, stimulates the creation of long-term value and promotes the long-term stable development of the company.

The company has a flexible salary system and clear incentives and constraints. Flexible talent system, talent pool and high stability. The company's technical personnel are the top technical elite team in China. The company has its own sustainable, stable, healthy and long-term consistent enterprise development strategy. The company has the best current asset management ability, the best return on assets and the most efficient investment efficiency in the fields of papermaking and self-pulping. The company implements the strictest cost control.

The operating period is about 80 days, far below the industry level, which greatly shortens the capital occupation period. The turnover rate of accounts receivable exceeds 12 times, the payback period is less than 29 days, and the production and sales rate and the payback rate are 100% for more than ten years. The company sets production by sales, organizes production according to orders, and strictly controls the inventory of finished products. The output of finished products in storage is about 10 day, and the cycle of finished products in transit is about 15 day, which is the lowest level of modern production line organization. From 0 1 to 05, Sun Paper achieved an average return on equity of 32.6%, and after listing, the company's return on equity also maintained a high level. High return to shareholders is the unswerving pursuit of Sun Paper. Sun Paper's investment in fixed assets and liquidity required for producing each ton of paper and self-pulping are far below the level of the same industry. The investment scale of the company's tons of paper pulp does not exceed 4000 yuan. The original turnover rate of the company's fixed assets is about 1.5 times, which is much higher than the level of the same industry. With the same investment, we can play a greater role. The company's three expenses per ton of paper output total 395 yuan, which is obviously lower than the industry level, among which the control of management expenses is the most prominent. After the company went public, the asset-liability ratio and debt financing cost were greatly reduced, which obviously improved the situation of slightly higher financial expenses and further enhanced the profit contribution of tons of paper. equipment

After more than 20 years of rapid growth, Sun Paper has gathered the top technical talents in the industry and the best management and technical talents with the employment background of international paper giants. The company has mastered the most advanced high-end paper production technology in the world, and Sun Paper's paper coating technology leads the development direction of the industry. Sun Paper's coated paper has become the first brand of coated paper in China.

Enterprises always adhere to the "people-oriented" strategy, firmly establish the idea that "talents are the first resource" and "science and technology are the first productive force", and constantly establish and improve an effective mechanism for introducing, cultivating and using talents according to the development needs and actual situation of enterprises.

The company implements the talent strategy. Establish and improve the talent mechanism of enterprise innovation, use the mechanism to motivate talents, use the "talent strategy" to promote the "brand strategy", constantly improve the living and working environment of scientific and technological talents, introduce technology and outstanding talents at multiple levels with superior conditions and generous treatment, and develop and expand the "talent pool" of independent innovation of enterprises. In the development and transformation of new products, arrange full-time project leaders to bear the heavy burden and cultivate new people in their work. Around the progress of production and science and technology, the top technicians and technical backbones are selected once a year, enjoying a technical subsidy of 500- 1000 yuan/month, which arouses the enthusiasm of scientific and technological personnel. At the same time, the company will give employees who have obtained patented technology a one-time reward of 5000-8000 yuan, and take patents as one of the main basis for evaluating technical titles.

The company undertakes the National 863 Plan "Development and Application of Handling Robot System in Paper Industry" with Academician China Academy of Engineering, and cooperates with Academician Chen in the field of clean bleaching. 863 plan and the key scientific research project in the 11th Five-Year Plan —— "Research and development of efficient utilization technology and industrial application demonstration of fast-growing and high-yield pulp". The production technology project of liquid packaging base paper independently developed by the company won the first prize of scientific and technological progress of the Young Industry Federation in 2007 and the first prize of scientific and technological progress of Shandong Province.

The company adheres to the concept of "big input can make big output", and spends hundreds of millions of yuan on new projects, technological transformation and project research and development every year. The annual expenditure of enterprise technology R&D center for infrastructure construction and scientific research and development accounts for more than 5.0% of sales revenue. Papermaking consumes a lot of water, electricity and coal, and energy consumption accounts for about 65,438+05% of the product manufacturing cost. The area where our company is located is rich in water, electricity and coal resources. The company is located in Yanzhou Coal Mine, a famous coal mine resource-rich area in China, with an annual coal production capacity of more than 40 million tons and abundant coal resources. The company has its own cogeneration thermal power station, which is conducive to the comprehensive utilization of energy, can meet the steam and electricity supply needed for production, and has a low price. At the same time, the company belongs to one of the three underground water-rich areas in Shandong Province, with abundant water resources and low mining cost.