Why can't Amazon, the number one e-commerce company in the world, compete with Taobao in China?

Amazon's recent performance in the stock market is almost like riding a roller coaster. Some time ago, Amazon was embarrassed by applying for a patent for facial recognition technology. In addition to the tit-for-tat Google jumping up and scolding him, some mainstream media also accused Amazon of trying to apply facial recognition technology to doorbells. In the field of artificial intelligence, although Amazon has not encountered any major technical problems, it has taken a disadvantage in public opinion.

Causing the stock to fall and the gloom to be bleak. However, in the past Christmas, Amazon finally heard the good news when it was depressed. As of yesterday, Amazon's falling stock has rebounded, with an increase of more than 9%, with amazing results. It not only ended the trend of falling for nine consecutive trading days, but also created the biggest one-day increase since last year's165438 on October 27th, smoothing the decline of the previous trading day. And driven by Amazon, the three major stock indexes in the United States all closed at the largest percentage increase in more than nine and a half years, and the Dow closed above 1 000 for the first time in history. This time, Amazon can finally hold its head high.

This achievement was created by Amazon's e-commerce platform during Christmas. During this period, Amazon frequently occupied the front page of science and technology news, which made people forget that Amazon's main business is e-commerce. However, Amazon, which ranks first in the global e-commerce brand, why can't it compare with Taobao in China and achieve little? Even its market share in China has dropped from 20% to an embarrassing 0.6%, just like Samsung in the mobile phone industry. Why?

In fact, the reason is very simple, because Amazon has never thought about taking the road of "doing as the Romans do" from beginning to end and has always insisted on its own internationalization. In the end, it can only be defeated by the powerful local rival Taobao, and now it is only surviving in China. It's not bad internationalization. However, Amazon's "ungrounded" performance gives people a sense of distance. Moreover, Amazon's miscellaneous operations are not as easy to understand as Taobao's, and even though it can look down on many of its peers in terms of product quality, it is still ok for China people who have just started to contact e-commerce. However, when Taobao, an e-commerce platform that better understands the needs of China people, was launched, it was quickly put aside and only remembered when necessary.