1: three areas of cross-border e-commerce
The first area of cross-border e-commerce is the first-line area dominated by North America, Australia and Europe. This part is called the old cross-border e-commerce area, which has the characteristics of large market share, mature consumer groups and standardized e-commerce rules. General cross-border enterprises can have users in this part of the region and can successfully engage in related businesses. E-commerce platforms such as Lanting Jishi and DX were mainly based on these fields when they started.
The second region of cross-border e-commerce is an emerging foreign trade region dominated by Russia, Brazil, Mexico, Spain, Southeast Asia and India, with huge market potential and high annual growth rate. However, these areas also have the characteristics of immature rules and high risk coefficient. For enterprises, you can try to do these aspects, but you must have enough risk awareness.
Other areas can be understood as areas to be developed, such as Africa. Due to the restriction of logistics, these areas are virgin land in cross-border electronic commerce and need further development.
2. Three product categories in cross-border electronic commerce
The best-selling product category of cross-border e-commerce is mainly electronic products. A considerable number of ebay merchants engaged in cross-border electronic commerce in the early days were engaged in this kind of products. At the same time, 3C products also have the characteristics of large market share, slow growth and low cross-border profit margin. It is an entry-level product in cross-border e-commerce and is no longer a high-profit product category.
The second hot-selling products of cross-border e-commerce are mainly wedding dresses, household goods, ornaments and wigs, which have the characteristics of small market share and high annual growth rate compared with 3C products. It is a popular product category in cross-border e-commerce at present. For example, Lanting started with wedding dresses, and later added 3C, wigs and other products. Wig products are described as follows: Wig has been a foreign trade industry in some parts of China. For example, there are quite a number of foreign trade export-oriented companies in Qingdao, Shandong Province, which mainly export wigs, and the production plants are concentrated in Juancheng County in the west of Shandong Province.
Auto parts products are the third largest category of hot-selling products in cross-border e-commerce, with the characteristics of rapid growth every year and obvious regional user characteristics. Compared with the above two kinds of products, this kind of products has more room for growth.
3. cross-border electronic commerce's three platforms
Cross-border e-commerce has a variety of e-commerce models to choose from, such as B2B platform based on Alibaba, small wholesale platform based on Dhgate, and independent B2C platform based on Lanting Gathering. Compared with the domestic e-commerce platform, the cross-border e-commerce model can blossom, and even the business circle model based on facebook can become one of the cross-border e-commerce models. The retail share of these models in cross-border e-commerce is very small, and most of them are basically occupied by the following three platforms.
Ebay is one of the necessary platforms for cross-border e-commerce, and it belongs to the old cross-border e-commerce platform. If someone thinks that ebay has been defeated by Taobao, please go back to the furnace and re-learn the history of e-commerce before engaging in cross-border e-commerce. Ebay's position in the United States is equivalent to Taobao's position in China, and its degree of globalization is the highest among cross-border platforms. Ebay has a sales platform in more than 30 countries and regions around the world, covering the whole world. According to the data provided by relevant people, the global transaction volume of China merchants on ebay in 20 13 years was about 7 billion US dollars, or about 40 billion RMB, and this transaction volume was generated by more than 8,000 sellers, so the annual average transaction volume of each merchant can be calculated. Ebay has strict rules and does not tolerate any fake and infringing products. Therefore, if you want to engage in ebay, you need to do your own product research to see which products infringe patents and which products infringe trademarks. This kind of product has zero tolerance. For example, hair straighteners for girls are absolutely not allowed to be sold on them. Hair straightener is an overseas patent. I suggest that businesses that have never been engaged in ebay can practice on ebay first, which is the birthplace of this cross-border e-commerce rule.
Another platform choice for cross-border e-commerce is Amazon. Amazon is equivalent to JD.COM in the United States. The position of COM in China. Before 20 12, Amazon did not allow enterprise users from China to engage in e-commerce business on Amazon's American platform, which made it necessary for China merchants to register their companies in the United States. In 20 12, Amazon launched a global store in China, mainly to help China merchants achieve their sales goals in Amazon, the United States, Britain and other platforms. Opening a store on a platform other than Amazon China requires not only company qualifications, but also strict rules like ebay, with zero tolerance for trademarks and infringing goods. Opening stores around the world has become an important layout of Amazon China's future business.
AliExpress is a cross-border electronic commerce retail platform launched by Alibaba. When AliExpress was first launched by Alibaba, it was not favored by peers in the industry, mainly because Alibaba has been engaged in B2B inquiry and order taking business internationally and is not familiar with the characteristics of overseas end consumers. At the same time, Alibaba's global commercial civilization is somewhat different from the first two platforms. It was not until 20 12 that AliExpress handed over an annual transaction volume of 700 million US dollars, and gradually gained recognition in the industry. AliExpress focuses on emerging foreign trade regions, mainly Russia, Brazil, Mexico, Southeast Asia and other regions. At the same time, AliExpress has resource advantages that ebay and Amazon don't have, and has the largest number of e-commerce businesses in China, which is much higher than other platforms in terms of user experience. The trend of AliExpress is becoming more and more Taobao.
Besides the above three platforms, there are many other platforms to choose from. For example, Lanting Jishi has also opened a platform business, and platforms such as DHGate, Newegg and ETSY have their own advantages, so when choosing a platform, it is mainly suitable for them.
After understanding the sales areas, categories and channels in cross-border e-commerce, other thresholds are no longer obstacles to engaging in cross-border e-commerce, and online payment has a very mature payp.