a successful e-commerce enterprise should first make its internal operation electronic and informative. Enterprises use the Internet to develop their own informatization and build an informatization model to adapt to future development.
overview of e-commerce and enterprise informatization
what is e-commerce
e-commerce is a business activity carried out on the computer network platform according to certain standards. When an enterprise directly connects its main business with its staff, customers, suppliers and partners through intranet, extranet and Internet, all kinds of activities that occur in it are e-commerce.
what is enterprise informatization
enterprise informatization refers to the application of advanced computer network technology to integrate the existing production, management, design, manufacturing and management of enterprises, and provide accurate and effective data information for the "three-level decision-making" system (tactical level, strategic level and decision-making level) of enterprises in time, so as to make a rapid response to the demand. Its essence is to strengthen the "core competitiveness" of enterprises.
the relationship between e-commerce and enterprise informatization
e-commerce has a very close relationship with enterprise informatization. Enterprise informatization is the basis of e-commerce; E-commerce is the historical product of enterprise informatization. The process of enterprise informatization gave birth to e-commerce and promoted its development. The development of e-commerce has promoted the in-depth development of enterprise informatization. Without enterprise informatization, society can't have a strong pursuit of e-commerce, and people can feel the great significance of enterprise informatization only when they are in e-commerce.
in the network and information society, e-commerce has laid the survival source and foothold for enterprises in the fierce competition with its remarkable information advantages. These information advantages mainly depend on the informatization level of enterprises, and at the same time, it restricts their market competitiveness and determines the creation and play of e-commerce information advantages. Therefore, the automation, informatization and e-commerce activities of modern enterprises must be completely integrated.
the urgency for enterprises to develop e-commerce
e-commerce can help enterprises solve many problems and provide more opportunities. Therefore, enterprises have the internal driving force to develop e-commerce, which can be summarized as follows:
market change factors
the formation of a global market. Under the background of global economic integration, the global market is gradually taking shape. Enterprises are facing more and more heavy pressure of domestic and foreign peer competition.
The changing needs of producers have prompted suppliers to form a supply chain. With the continuous development of modern economy, manufacturers put forward higher requirements for products provided by suppliers. Producers require suppliers to provide highly integrated products to reduce transaction costs and improve efficiency. These reasons force suppliers to unite closely and form a supply chain, which puts forward higher requirements for information exchange between enterprises.
Factors of improving business management of enterprises
Information technology is not only used in business dealings between enterprises, but also the pace of informationization of internal business management and production process control of enterprises is accelerating. The use of information technology, such as network technology and system integration technology, makes the internal information exchange channels of enterprises smoother and more coordinated.
requirements for improving service quality by using e-commerce. Due to the improvement of market transparency under the condition of e-commerce, the new products developed have lower prices and lower services to maintain market competitiveness. For suppliers, they feel it is necessary to provide faster and better information services than the orderers. At the same time, developing e-commerce can also improve the after-sales service quality of manufacturers.
In today's society, information has gradually become an important commodity for trading, such as a database containing historical information of products, and information has become an asset of enterprises. More enterprises use the available internal information for business decisions.
Enterprises can win more customers by using the Internet. For example, through electronic bulletin boards, home pages and other business information systems.
factors of government policies and regulations
according to the requirements of national policies and regulations, enterprises have to submit more and more reports to relevant government departments, such as financial departments, tax departments and environmental protection departments, so as to disclose relevant information. Under this pressure, enterprises urgently need electronic information processing and exchange in order to improve efficiency and save human resources.
Factors for the gradual maturity of e-commerce market
The competition among merchants providing information and long-distance communication services is more intense, which will prompt merchants to provide more and newer e-commerce products and effective services.
from the above four important factors that form the driving force of enterprise e-commerce, it is a very urgent task for enterprises to develop e-commerce. Only by accelerating the development of e-commerce can enterprises gain new and greater impetus.
realization of enterprise informatization construction
characteristics of enterprise informatization construction
enterprise informatization construction involves the management system of the whole enterprise and cannot be represented by informatization of local modules. It needs the help of various social forces, especially the power of professional information consulting companies to build together. Enterprise informatization construction is not so much a technological change as a reform of enterprise management. That is, using advanced tools (informatization) to rationally integrate the management of enterprises and enhance their core competitiveness. With the development of management concept and information technology, the idea of enterprise informatization construction is constantly developing and changing, in a spiral way, and it is a process of "sublation".
the process of enterprise informatization construction
first, after determining the informatization construction project, an implementation step, that is, the training method of "simulating online operation", is added before detailed demand analysis, so as to intuitively understand the whole picture of enterprise informatization construction. Secondly, project management ideas are introduced in the process of informatization implementation to ensure the implementation effect of informatization projects from three aspects: time, cost and quality. Finally, after the completion of the informatization project, the relevant operation guarantee system is established to ensure the achievements of informatization project construction from the system, and at the same time, the preliminary research work is done for the new demand to prepare for the next stage of informatization construction, so as to realize the sustainable, healthy and orderly development of the whole informatization.
Enterprise informatization is a rather arduous and complicated system engineering. For enterprises that have made the strategic choice of informatization, it is imperative to grasp and solve some problems with regularity, universality and strategy in the process of informatization planning and construction with the help of the knowledge, experience and strength of external neutral and third-party informatization consulting institutions, so as to ensure the smooth progress and ultimate success of their informatization construction.
enterprise informatization in e-commerce environment
accumulation of competitive strategic advantages of enterprises
As a competitive strategy, e-commerce should focus on strengthening and accumulating advantages in the following five aspects:
Consolidating existing competitive advantages. Enterprises should have a deeper understanding of the requirements and potential needs of existing customers, so that the marketing strategies and marketing plans formulated by enterprises can be targeted and scientific, and can be easily implemented and controlled, and the marketing objectives can be successfully completed.
strengthen communication with customers. According to a large number of actual and potential customer data stored in the enterprise network database, it is determined to provide customers with specific products and services to better meet customer needs. At the same time, with the help of the network database, we can also analyze and investigate the satisfaction and purchase of the products currently sold, find and solve problems in time, and ensure customer satisfaction.
set up obstacles for intruders. Although the use of information technology makes the cost decrease day by day, it is a long-term systematic project to establish an effective and perfect e-commerce system, which requires a lot of manpower, material resources and financial resources. Therefore, once an enterprise has implemented an effective e-commerce system, it is difficult for competitors to enter the company's target market.
improve new product development and service capabilities. At present, many large companies have started to implement e-commerce, and the market scale of their database products and services is also growing. On the one hand, it meets the needs of customers at different levels, on the other hand, the company has also obtained a lot of new information about new products in the market.
stabilize the relationship with suppliers. Take Wal-Mart, a large American retailer, as an example. Its e-commerce system allows the company to make a product replenishment and purchase plan according to the sales situation of retail stores, and then send the purchase plan to the supplier immediately through the network, and the supplier will deliver the goods to the designated retail stores in time. With the increasingly fierce competition in the retail industry, Wal-Mart relies on its stable and coordinated relationship with suppliers to minimize its inventory cost.
the change of enterprise organizational structure
under the condition of e-commerce, the traditional boundary between enterprise organizational units will be broken, the production organization form will be reorganized, and a working group that directly serves customers will be established. E-commerce mode will transform the information transmission mode of enterprises from one-way "one-to-multi-mode" to two-way "many-to-multi-mode". A notable feature is the transformation from centralized system to decentralized system. Due to the implementation of e-commerce, the business activities of enterprises have broken the limitation of time and space, and a completely new enterprise organization form-virtual enterprise has emerged.
enterprise management networking
e-commerce replaces traditional paper media with digital networks and equipment, thus bringing a new way of trade service. This mode breaks through the traditional one-way logistics-based operation pattern and realizes a brand-new operation mode based on logistics, with information flow as the core and business flow as the main body. The most significant influence of e-commerce on enterprise marketing management is the change of sales channels and promotion strategies. In the past, the way of wholesale and retail will be replaced by the internet, people will purchase directly from the internet, and traditional personnel sales will lose most of the market. Managers' choice and positioning of the target market will depend more on the information on the internet and the full use of the network. Enterprises can realize electronic payment, fund settlement, transfer, credit and other activities through online banking system.
the problem of enterprise informatization in e-commerce environment
although e-commerce has a broad prospect, like any new thing, it will always be accompanied by opportunities and challenges. In the current domestic environment, there are also some practical problems to be solved urgently in the development of e-commerce.
the network infrastructure construction is not complete. Telecom market is the basic environment for e-commerce. The non-openness of the telecom market leads to confusion in network resource management, high service charges and limited network bandwidth.
network laws and regulations came out late. According to the results of an online survey on the application prospect of e-commerce, many people are reluctant to shop online, fearing that credit card information will be lost due to hacking. Enterprises are more worried about the security of information in the transmission process, the leakage of trade secrets and the commercial fraud on the network. Therefore, it is urgent to formulate appropriate laws and regulations to ensure the security of its transactions.
the underdevelopment of credit consumption and the slow process of electronic currency. Electronic payment is a prerequisite for the development of e-commerce to a certain stage, and there is almost no gap in developing a safe and reliable payment system suitable for e-commerce in China. Traditionally, consumers' rejection of credit consumption, distrust of the long-distance purchase behavior of "buying cattle across the mountain" and the conservative attitude of the national financial system to online remote settlement will make this problem more acute and prominent.
commodity distribution is difficult. So far, there are no professional distribution enterprises in many cities, and the huge cost and time delay of long-distance transportation or mailing of single goods are enough to make consumers flinch from e-commerce.
the construction of enterprise internal management information system needs to be strengthened. To realize e-commerce, an enterprise should realize the unified management and * * * enjoyment of enterprise information resources, connect its trading partners with the enterprise, and establish a rapid response system and a "zero inventory" supply chain system, which is the basis of e-commerce application.
network taxation. The Second Ministerial Conference of the World Trade Organization decided not to impose tariffs on internet trade before the next ministerial conference. Whether and when the WTO will reach a final agreement on the tariff issue of e-commerce is still uncertain. However, with the rapid increase of online transactions, this problem must be paid enough attention.
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