Indiscriminate price control is something that enterprises should pay attention to:
Based on my many years of experience, you can refer to the following suggestions:
1. Sellers who sell products at low prices and without authorization on Taobao do not violate Taobao platform rules, so Taobao will not deal with the sellers. Brands can only use intellectual property rights to carry out management and control, that is, judging from the seller's store and product link details page information whether the link has intellectual property rights. Intellectual property rights include: trademark rights, copyrights and patent rights. If there is any intellectual property infringement, you can use Alibaba’s intellectual property rights to file a complaint. What should we do if there is no intellectual property infringement? For specific operations, you can contact Xiding Price Control.
2. How to operate and use Alibaba’s intellectual property protection platform. Many brand e-commerce companies may have an intellectual property protection platform, but they are a bit confused about how to use this platform, because if they do not have basic knowledge of intellectual property rights, there are still some limitations for ordinary people to use this platform. Difficult.
The following is a detailed introduction to how to use this platform:
1. Directly search Alibaba Intellectual Property Protection Platform on Baidu and pay attention to find the correct location:
2. Register an account: You need to register an email address first. If you have an existing email address, there is no need. The email address is used to receive verification messages when registering an account on the intellectual property protection platform and to receive emails released by the intellectual property platform later. The platform basically has no restrictions on registered email addresses. You can use our commonly used 163 and QQ email addresses. The registration interface is as follows:
Register email to receive an email:
3. Submit intellectual property qualifications. Before submitting the intellectual property qualification, you need to submit registration information. Whether it is a mainland individual or a mainland company, just fill in the corresponding information:
After completing the information, submit the intellectual property qualification. This is very important. Only after the qualification review is passed can subsequent complaints be made. Brand owners can submit their trademark rights, copyrights, patents, etc. to the platform for review.
4. Submit a complaint: After passing the intellectual property qualification review, you can make a complaint. First select the corresponding complaint platform:
5. Processing platform feedback: After submitting the infringing link , the intellectual property protection platform will review the submitted complaint form, and you can check the progress of the processing in the complaint form. Generally speaking, the review of the complaint form takes about 1-3 working days. Based on the information received, the brand can make targeted arrangements for the infringing links. After the intellectual property platform deletes the infringing link, some sellers will appeal. The appeal period is 3 working days. After the seller appeals, the complaining party needs to process the appeal response, and the processing time is 3 working days. The complaining party can withdraw the seller's complaint or the waiter can intervene. If the complaint is withdrawn, the complaint link will be restored and the processing process will end; if the waiter intervenes, the waiter will finally delete or restore the processing link and the processing process will end.
6. End of processing: After the platform feedback processing is completed, the infringement and rights protection work cycle ends. 3. Many brand e-commerce companies may think, can we do it ourselves when Taobao controls prices? Because it costs money to find someone to do it. If you can do it yourself, you won't have the best of both worlds. You can save the company's funds and control Taobao's low and random prices. However, based on years of customer experience in the Taobao price control industry, brand companies often do not achieve very good results when doing Taobao price control on their own. The most important thing is that it is not professional enough! In the end, money was spent and management time was delayed. Therefore, if a brand wants to control prices on Taobao, it must find a professional third-party price control company to do it. In the final analysis, Taobao's price control is about brands using their intellectual property rights to safeguard the interests of the brand. Only by using the intellectual property rights in their hands can they achieve the purpose of controlling Taobao's low and arbitrary prices.