This cooperation is an attempt to get what you need. Xiaomi can improve its own software system with the help of Google's software advantages, and can also improve its price competitiveness by reducing the cost of Google's software patents.
Google can benefit from Xiaomi's channel and brand advantages. At the same time, it forms a high-low match with Google's Nexus high-end smartphone Android.
One will make up for Google's gap in the field of entry-level smartphones.
Some details of the new Android One phone
It is called the new robot.
A mobile phone, because this mobile phone was launched by Google in 20 14 for developing markets (especially the Indian market), and the price was less than 100 USD. At the beginning of the sale, Google even said that it would rely on Android.
A mobile phone has gained 654.38 billion new users.
Unfortunately, due to over-reliance on online channels, it is not active in offline promotion, resulting in low brand awareness; Google only does software but not hardware, but the restrictions on manufacturers are too strict, coupled with low prices and low profits of manufacturers, resulting in low output; Hardware configuration, especially products with screen sizes lower than the same price, does not have a competitive advantage, leading to Android.
The sales of a mobile phone are bleak. The market share of this mobile phone was less than 2% in the year when it was released, and only 6.5438+0.2 million units were sold.
According to Indian media reports, this new Android One jointly developed by Xiaomi and Google will be sold under the name Xiaomi A 1 (previously Google's Android).
A mobile phone only provides a software system and gives it to local Indian manufacturers such as Micromax and Lava. Although the appearance is Xiaomi mobile phone, the system will adopt the native Android system instead of Xiaomi's mi.
UI system.
It is reported that this Xiaomi A 1 mobile phone is customized based on Xiaomi 5X mobile phone. Xiaomi 5X is a thousand yuan new machine released by Xiaomi in July, equipped with a 5.5-inch 1080P display and Snapdragon 625.
Processor, built-in 4GB RAM, 64GB content, 3080 mAh battery, USB-C interface.
Xiaomi 5X mobile phone was originally sold in Indonesia and the price was about $200. If it belongs to the high-end version of Android One mobile phone in terms of configuration and price.
Factors contributing to the cooperation between Xiaomi and Google
Xiaomi is an ideal partner. As mentioned earlier, Google only provides information to Android.
A mobile phone provides a native Android system, while the hardware is produced in cooperation with manufacturers in the local market, such as Micromax in India and Sharp in Japan.
These manufacturers are far behind Xiaomi in brand operation, user experience and cost performance. In the second quarter of this year, Xiaomi has become the fifth largest mobile phone manufacturer in the world, with huge market scale and distribution channels in China, Indian and Indonesian markets, which Google needs.
Google can improve the Xiaomi product line in software. XiaoMI's mi
UI is updated and customized on the basis of Android system, with many innovative functions. However, this also led to the slow update of Xiaomi system, which was criticized by many Xiaomi users.
The Android One mobile phone jointly produced by Xiaomi and Google * * * will use the Android native system. The system will be updated at the first time, and I believe there will be different performances in the software experience.
Some ideas about the new Android One mobile phone
In view of the sales failure of Android One mobile phone, it is still unknown whether the cooperation between Google and Xiaomi can bring this mobile phone back to life, and some unfavorable factors still need to be considered.
First of all, although Google and Xiaomi have their own needs. However, when Google cooperated with vendors before, it was very strict, and vendors were not allowed to make any changes on the native system. Therefore, it remains to be seen how far the two sides will cooperate and what effect they will achieve.
Second, if Android One is based on Xiaomi,
When the 5X is customized for sale, the price of $ 200+ is very unfavorable to the survival in the Indian market (the price of Xiaomi 5X in Indonesia is $200). According to the data given by Counterpoint, a market research organization, the average price of mobile phones in the Indian market is $65,438 +055.
Are Indian consumers who are very sensitive to price willing to pay the extra price? I'm afraid not. In the best case, Xiaomi and Google can save some software patent fees after cooperation, and the final price may be lower.
Third, the cooperation between Google and Xiaomi is to use Xiaomi's channel and the operating experience of cost-effective smartphones to boost Android.
The sales of a mobile phone. Once this wish is realized, Google can greatly increase its advertising revenue by promoting its products such as Google search, Google Maps and software stores to these users.
Google built Android system.
The original intention of the One project is to find a way out for emerging markets in the context of the gradual saturation of the high-end smartphone market. Develop more market users in developing countries through low-cost smartphones. So, even on Android,
Google is still willing to keep this project when the sales of One mobile phones have not improved much. However, does anyone remember the Android One mobile phone attached to Xiaomi brand?