How does Taobao deduct the penalty for infringement of intellectual property rights?
Generally, infringing on other people's intellectual property rights is stealing pictures. Taobao stipulates: Use other people's trademarks (including word mark, graphic trademarks, etc. ) or use works (written works and graphic works) in product information, store name and domain name without the permission of others. For example, although the products released by the following sellers are genuine products of a certain brand, it is still improper to use the model pictures of a certain brand in the product information without the permission of the right holder. Violation: (1) The seller improperly uses other people's trademark rights, copyright rights and other rights in the published commodity information or in the shop name and domain name used; (two) the seller sells goods suspected of improper use of other people's trademark rights, copyrights, patents and other rights; (3) The commodity information released by the seller or other information used by the seller causes confusion, misunderstanding or unfair competition among consumers. One of the above acts will be deducted 2 points each time. Complaints made by the same obligee to the same seller within 3 days shall be regarded as 1 complaints. Taobao's punishment rules for stealing pictures: deduct two points each time.