How do netizens say that Deep Blue "excludes" Chang 'an?
The difference between Chang 'an dark blue car and dark blue car is mainly in the word Chang 'an. Indeed, without Changan's endorsement, it is hard to imagine that Deep Blue can quickly open the market. As this netizen commented, "Without Chang 'an, it's completely a miscellaneous brand" and "Without the flag of Chang 'an, who would buy a month that killed Matt by 20 thousand?"
Although the netizen's words are too exaggerated, it is not difficult to see that the appeal of Changan Automobile has greatly promoted Deep Blue. In fact, this is not difficult to understand. No matter Chang 'an, Geely or Great Wall, as long as their sub-brands are endorsed by these three car companies, consumers still recognize them.
In fact, in addition to the above-mentioned netizens who are not optimistic about the name change of Deep Blue, many netizens are not very optimistic about the future of Deep Blue. For example, some netizens said, "Without Changan Umbrella", Deep Blue will become a "brand-name car", and sales will not be guaranteed. Some netizens even boasted that "dealers say you have to starve to death by relying on deep blue." In our opinion, the comments of these netizens are still somewhat biased. Although Deep Blue is now facing many problems, it is still a bit irresponsible to "sell by half" and "sell by half".
Sales fell, prices rose first and then fell, and complaints continued.
After the official listing of Deep Blue SL03 last year, it triggered a wave of orders exceeding 10,000 units in 33 minutes. According to official data, by the end of September 2022, the order volume of Deep Blue SL03 had exceeded 40,000 units. However, the soaring order volume is not directly proportional to the delivery volume. According to the data of the Association, Deep Blue sold only 27,000 vehicles in five months. Of course, we believe that with the continuous improvement of production capacity, the sales volume of Deep Blue will continue to grow, although according to the latest data, the sales volume of Deep Blue in February was only 465,438+003 vehicles, down 33.65,438+04% from the previous month.
In addition, after the decline in sales, Deep Blue had to choose to follow the industry price reduction boom. However, we should know that in June 5438+February last year, Deep Blue announced that the official guide price of SL03 extended range and pure electric vehicles would be raised from June 5438+1 October1in 2023, with an increase range of 3,000-6,000 yuan. This is proved by some netizens to be evidence of old users of backstab. In fact, this practice is understandable. After all, the pressure is here, but "overturning the table" is not a long-term solution, so we should find a new way out as soon as possible.
In our opinion, the temporary rise and fall of sales volume does not represent all future performance. However, it is necessary for Deep Blue to pay more attention to some complaints and problems about products. For example, some car owners report that the pressure sensing function of the main driver's seat is out of order, and the new car has problems such as "the dashboard shows the fault of the small turtle power system" and "the endurance is inconsistent". These are still worthy of deep blue attention. After all, from our test drive experience, the performance of Deep Blue SL03 is quite good, especially in terms of mechanical quality.
Is there something wrong with deep blue thinking?
In fact, on the whole, we don't think there is much problem with dark blue products, and some minor problems are understandable. After all, no one is perfect and there is no end to cars. Even Japanese cars with low failure rate will still have various minor problems. However, if there is something wrong with the product, then the marketing tactics must keep up.
Take the appearance of Deep Blue S7 as an example to tell a true story. The activity claims to be associated with France in China, China in Shanghai and France in Paris. Of course, some media were invited to participate. However, there are more tricks in this. Some media really do things. From morning till night, all kinds of content, whether it is video or micro-headlines, have not fallen. The key data is also excellent, but the partners who work so hard are not qualified to be shortlisted for the "internal meeting" of Deep Blue, and its content has been inexplicably "brushed" by millions of traffic. I wonder how the event execution company will give Party A's father a job. This is the current chaotic deep blue situation.
Speaking of Deep Blue S7, we also want to say a few words. Such an important model can hardly see much sound on major professional platforms. Instead of spending a lot of money to show up in Paris, it is better to spend these expenses on continuous exposure and user discounts in China. What do these marketing departments think? Is it a brother to go to Paris, or are there some hidden rules in the industry? You can't talk nonsense without evidence!
For example, when the big-screen advertisement in Times Square appeared, it was fashionable and trendy. It is said that a brand appeared and spent almost $5 million. Now some people claim that 40 yuan can complete a 30-second exhibition, but if you know that there are ten big screens in Times Square in new york, do you think 40 yuan can compare with the position of five million big screens? Tell me, how much water is there?
To be honest, we are very optimistic about deep blue. After all, as a new energy brand, the pre-sale volume has also occupied a place in the market? However, these obscene operations have made me dumbfounded recently. Take the recent negative news of collective complaints from users of Deep Blue. I feel that normal companies will not make such low-level mistakes, let alone turn users into such stupid public relations strategies. That is a "patent" of a new force, but Chang 'an should not. How can a conscientious enterprise suddenly become radical and treat users like crazy? Is it because some executives of the new forces have not adjusted their position well? It is reasonable to say that it should not be!
Also pulled a bunch of media platforms to follow suit, accusing users of reasonable rights protection. This is the behavior of the navy. Is human blood steamed bread really so delicious? This is really puzzling. I can't figure it out. What is the essential difference between you and the water army that really manipulates public opinion? Don't live like you hate it!
Write it at the end
Finally, let's say a few more words. The new energy era and the fuel era are completely two concepts, and the mode of communication should be viewed from a new perspective, but the core values have not changed and the attitude towards users cannot be changed.
We have high hopes for Deep Blue, which is about to be completely independent. After all, in the absence of a strong backer, it takes enough courage and strength to choose to fly solo.
However, we also have great concerns from the previous operations, especially the attitude towards the normal and reasonable rights protection events of users. As the ancients said, water can carry a boat, but it can also overturn it. The dark blue king makes us happy!
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