Huawei's Yu Chengdong said that he would overthrow BBA
Huawei's Yu Chengdong said that he would overthrow BBA. Yu Chengdong not only said that he would surpass Tesla and overthrow BBA in one year, but also broke the news After Huawei was sanctioned by the United States, Xiaomi was about to go bankrupt. These remarks triggered crazy comments and heated discussions among netizens. Huawei's Yu Chengdong said that he would overthrow BBA. Huawei's Yu Chengdong said he would overthrow BBA1
The current automobile industry is because more and more new car-making forces are involved. After all, everyone has seen their future in the automobile industry, with unlimited possibilities. Not only can they make a lot of money, but they can also achieve both fame and fortune. Therefore, even the well-known Huawei is going to do something earth-shattering in the automotive field. No, it was exposed online that Huawei executive Yu Chengdong made a ruthless speech in an earlier internal meeting, saying that he would surpass Tesla within a year and BBA would be killed.
It can be seen from the exposed video that Yu Chengdong was very calm and calm when he said this, because he said that he was very optimistic about his two cars. It can be seen from the exposed video that Yu Chengdong was very calm and calm when he said this, because he said. He is very optimistic about these two cars at the end of this year. When Tesla is at its peak in the domestic auto market, Tesla's Model 3 and Mondo Y will be available for up to a month. In total, more than 30,000 units were sold per month, which is already a very powerful figure. In total, more than 30,000 units were sold per month, which is already a very strong sales volume.
Huawei executive Yu Chengdong said that he hopes they can overtake Tesla in the first year, far surpass them in the second year, and sell more than 2 million units. And he also said that in the future they will produce cars with higher configurations, surpassing the German BBA at a price between 300,000 and 500,000 yuan, and killing them, which means that they will be in the price range of 300,000 to 500,000 yuan. Among the models, there is no place for Mercedes-Benz, BMW and Audi in the domestic automobile market.
Moreover, he is very confident in his own models, because Yu Chengdong said that everyone in China's automobile market needs to have a normal person's IQ to judge. In fact, what he wants to express is that everyone should not believe too much in some hearsay. The cost of building a car is very high. I have to say that now everyone is more and more passionate about it, and cross-border car manufacturing has become commonplace for everyone. It is said that crossing borders is like a mountain, let alone building a car across borders. In fact, it is very difficult.
However, seeing how confident Yu Chengdong is, I believe that Huawei's cars will be able to defeat Tesla all the way, and they can also kill all the German BBs and all the German BBAs. It can also kill all the German BBAs. Let us look forward to the return of Huawei cars and soar into the sky. Huawei's Yu Chengdong said he would overthrow BBA2
Recently, a video of Yu Chengdong's speech at an internal Huawei meeting in early 2021 has been circulated on the Internet. The content of the video can be described as quite explosive.
Yu Chengdong not only said that he would surpass Tesla and kill BBA within one year, but also revealed that Xiaomi was about to go bankrupt after Huawei was sanctioned by the United States. However, Huawei was later sanctioned by the United States, which made Xiaomi "turn over" and pick up the pieces. Huawei's big advantage.
These remarks triggered crazy comments and heated discussions among netizens. Let’s take a look at what Yu Chengdong said specifically?
Kill Tesla, Mercedes-Benz and BMW in one year!
As Huawei's mobile phone business continues to decline, the new automotive business is undoubtedly Huawei's highlight. Regarding the automobile business, Yu Chengdong said that this year’s sales target is 300,000 vehicles, surpassing all competitors.
"We will also provide higher-end versions in the future, taking away the space between 300,000 to 500,000 yuan for Mercedes-Benz, BMW, and Audi."
Yu Chengdong’s internal speech said that Huawei Auto overthrew Tesla in one year, soared in two years, and annual sales will quickly exceed 2 million vehicles.
In order to illustrate that 300,000 cars are within reach, he used a simple algorithm, "If you use 1,000 stores to sell cars, (each store) sells 30 cars a month, you can sell 300,000 cars a year. vehicle.
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Huawei only relied on its strong channel network to set a sales target of 300,000 vehicles, which was questioned by many people.
Some insiders said that although Huawei There are 1,000 stores selling new energy vehicles at once, but after all, there are many differences between selling cars and selling mobile phones in mobile phone stores. It is not a simple matter to convert user intentions into actual orders in a short time. Cars are commodities and users. The frequency of purchases is low. Huawei regards selling cars as an arithmetic problem, and perhaps it is a bit simple.
In addition, it needs to be pointed out that Tesla’s global sales in 2021 have reached 936,000 vehicles. Even if Huawei can sell 300,000 cars a year, it is still far behind Tesla, let alone overthrowing Tesla. Moreover, Wei Xiaoli's sales network has been continuously improved, but the overall sales volume is still very low. It has just exceeded 100,000 units and is still far away from the goal of 300,000 units.
Why does Huawei enter the car market?
With Huawei’s mobile phone business declining, The new automotive business is undoubtedly the highlight of Huawei’s entry into the automotive business.
“Let me put it bluntly, look at the Chinese car manufacturers. They have no brand, no channel, no retail, no product design, no experience, no one thing is good. He can't even defeat the new car-making forces, who else can he defeat? None of his stuff can be sold. "Yu Chengdong said that Huawei must enter the market to help car companies improve the design and experience of their cars and sell them well.
However, judging from some car companies currently cooperating with Huawei, their sales performance is uneven. It’s satisfactory. For example, as of the end of November last year, the cumulative sales of Cyrus SF5 were only more than 800 units. It can be seen that even with Huawei’s blessing.
You know, during the Shanghai Auto Show in April 2021, Huawei Consumer Business CEO Yu Chengdong called out the goal of "annual sales of 5 million vehicles" at the launch of Cyrus SF5.
Of course, in addition to the failed Cyrus SF5, Jihu, which is also bound to Huawei, did not usher in a highlight moment.
In October 2020, Jihu. The first model of the Fox brand, Alpha T, was launched. In April 2021, the second new car, Alpha S, was launched. Of these two models currently on sale, the former’s monthly sales have remained stable at the level of 100 units since its launch nearly 9 months ago. As for the equipment Huawei’s Alpha S, a complete set of intelligent driving solutions, also failed to break through three-digit sales in a single month.
Different brands, the same dismal sales, it seems that Huawei is not the "panacea" for car companies. However, the two failures did not dispel Huawei's ambition to become the leading brand in the automotive industry.
At the Wenjie M5 launch conference, Yu Chengdong said that AITO's goal is to become the top three global new energy vehicle brands within five years. . However, netizens obviously did not buy into such ambitious claims. Some netizens said, “Let’s stabilize sales at 3,000 per month before we start dreaming! It’s ridiculous to mention the top few in the world right now. ”
Some netizens pointed out, “Huawei is very good in the field of communications, but it has no experience in building cars and specializes in the industry. This time the M5 is based on the Cyrus SF5 and is mainly upgraded. The main point is that it is equipped with Hongmeng cockpit, which is just an application of specific intelligent technology. It is not as complicated as everyone thinks. ”
Netizens’ comments are very vicious, but the fact is indeed so cruel! Since Huawei announced its entry into the automotive field, “Huawei” and “Hongmeng System” have made the outside world full of expectations. However, from Cyrus and Judging from the average monthly sales of BAIC Blue Valley Jihu this year, which is only three digits, Huawei's blessing has not made the two brands soar. Even the sales of Cyrus SF5, which has entered Huawei's terminal marketing channels, have been disappointing. .
With the dual support of technology and marketing channels, Huawei’s entry into the automotive field has not brought about the expected results. As the saying goes, “Three things can only happen”. I don’t know if it comes from the same company as Cyrus SF5shi. M5, can it dispel the doubts from the outside world in the future?
Huawei mobile phones are waiting to return to the world
Regarding Huawei’s mobile phone business, Yu Chengdong broke the news in the video that Huawei is already developing an “absolutely revolutionary grinding machine”. "Compressive" mobile phone products are accumulating energy. "Once the chip supply problem is solved, there will be a huge energy explosion when it returns to the market in the future." In addition, Yu Chengdong also revealed that the new mobile phone will be related to a folding screen.
It is worth mentioning that in the video, Yu Chengdong also revealed that Xiaomi almost "shut down".
Yu Chengdong said that Xiaomi Lei Jun once told him that Xiaomi will basically close its doors in April 2020. As a result, in May, due to multiple rounds of U.S. sanctions, Huawei made a comeback for Xiaomi and has come back to life.
Netizens expressed different views on this. Some people think that Huawei and Xiaomi have different market segments, and few people who buy Huawei will go to see Xiaomi. Huawei has been sanctioned, which has benefited Apple even more. What do you think about this?
According to public information: Yu Chengdong, born in 1969 in Huoqiu County, Lu'an City, Anhui Province, graduated from the Automatic Control Department of Northwestern Polytechnical University with an undergraduate degree and a graduate degree from Tsinghua University. Joined Huawei in 1993 and served successively as 3G Product Director, Vice President of Wireless Product Marketing, President of Wireless Product Line, President of European Region, and President of Strategy and Marketing System. He is currently the Managing Director of Huawei, CEO of Consumer BG, CEO of Smart Car Solutions BU, and Director of the Intelligent Terminal and Smart Car Components Management Committee. Huawei's subsequent success in the smartphone business has a lot to do with Yu Chengdong.
The reason why Yu Chengdong is nicknamed "Yu Dazui" by the majority of netizens is partly because Yu Chengdong "loves to brag". When Huawei's mobile phones did not make much progress, he shouted slogans to surpass Samsung and Apple. Therefore, he was also nicknamed "Yu Dazui" by netizens. But now, if it were not for US sanctions, it would not be impossible for Huawei mobile phones to achieve this goal. Therefore, we might as well look forward to whether Huawei's automotive business can be as Yu Chengdong said. Huawei's Yu Chengdong said he would overthrow BBA3
On February 16, a video of Yu Chengdong's internal speech leaked. Once this video was exposed, it triggered crazy comments and heated discussions among netizens.
In an internal speech, Yu Chengdong said that Huawei Motors overtook Tesla in one year, soared in two years, and annual sales will quickly exceed 2 million vehicles. "We will also provide higher-end versions later, killing the space between 300,000 to 500,000 yuan for Mercedes-Benz, BMW, and Audi."
Not only that, Yu Chengdong also complained about domestic Traditional car manufacturers have “no brands, no channels, and no retail sales.” “Nothing is good at anything.” “He can’t even compete with the new car-making forces, who else can he defeat?” “So we must enter the market.”
It is worth noting that on December 23, 2021, Huawei held its largest new product launch conference in Shenzhen in the past three years, releasing folding screen mobile phones and smart watches. , smart glasses and many other new Hongmeng products, and drove the car to the press conference stage for the first time, releasing the first Hongmeng car.
The launch of Hongmeng Automobile AITO Wenjie M5 is undoubtedly the highlight of this conference. It is reported that this car is jointly built by Huawei and Jinconcelis. As a medium-sized SUV, the Wenjie M5 is equipped with the Hongmeng OS smart cockpit and is equipped with an extended-range hybrid power system. The official price is 250,000-320,000 yuan. And at the press conference, Yu Chengdong once again emphasized that "Huawei does not build cars."
Although Huawei has repeatedly reiterated that it does not build cars, it has made frequent deployments in the field of smart cars and has publicly positioned its role in the field of smart cars as an incremental component supplier.
Since 2021, Huawei has disclosed a number of electric vehicle-related patents, including "A brake assist system and braking method, electric vehicle", "Pedestrian detection method, device, computer-readable storage medium" and chips", "new energy vehicle reducers, powertrains and vehicles", etc. The contents of the patents all point to important or innovative aspects of new energy vehicles and intelligent connected vehicles.
In addition, in November 2021, the Huawei-Tsinghua New Energy Intelligent Connected Vehicles Cooperation Signing Ceremony was successfully held.
The two parties signed three long-term scientific research cooperation agreements on cooperation in the field of new energy intelligent connected vehicles.
Currently, Huawei is still increasing its investment in the automotive business. Recently, Huawei stated that it will invest US$1 billion per year in the emerging smart car business, which is double the US$500 million proposed by Huawei at the beginning of the year.
At this stage, automobile intelligence continues to advance, and more companies will enter the automotive field in the future. It drives the industry to accelerate fission and creates opportunities for cross-border players. With technological advancement and continuous iterative upgrades of products, new energy vehicles are experiencing a historical turning point from policy-driven to market-driven. Whether Yu Chengdong can defeat Tesla and BBA still needs to be verified by the market.