Opening a store naturally requires start-up funds. For the first venture, the start-up capital must be within our capabilities. Because you have no relevant experience and don't know enough about the market, you must not blindly invest too much and take huge risks. To join a brand clothing store, the starting capital is about 500,000-300,000 yuan, and if you want to join a high-end clothing brand, you need 300,000-500,000 yuan. Here, Bian Xiao suggested that when entrepreneurs join a brand for the first time, they should focus on small and medium-sized brands, with relatively low risk.
Step 2: Choose a brand.
Many people who start a business for the first time will choose the store address or brand first when opening a store. As the most critical highlight of whether a store can make a profit, brand style and store address are always confusing. However, Bian Xiao suggested that a good brand should be chosen first, because brands of different styles and grades have different requirements for store addresses. If you choose a good address, there will be some limitations in the choice of brand style, which may lead to the final brand. Not your style. After choosing a brand, we will find a store address, inspect the market environment around the store, and make a specific investigation on the traffic of people at the store address, nearby stores and people. I believe that the store's future performance will be better.
Choosing a brand is a complicated task. There are many clothing brands in China. When choosing a brand, you need to roughly determine what kind of store you want to make: women's wear, men's wear, children's wear, underwear or the like. Then you can go to some clothing joining websites similar to China Beauty. You can learn from some experienced clothing brand dealers and see which style brand is better to join. Finally, choose the right brand according to your own start-up funds and write down your favorite brand roughly.
Step 3: Make a comprehensive comparison to determine the brand.
After choosing a group of clothing brands, you can find a professional after-sales team of China Liren and other clothing joining websites. Com and ask about the comparison of commodity discount, franchise fee and first delivery fee. You can also directly contact the brand headquarters for consultation, make a comprehensive comparison according to the obtained data, and then rule out some clothing brands again, and determine that you can inspect one or two products in the provinces and cities where you want to open stores, and inspect the existing local franchise stores to see if the operating conditions and store decoration styles are satisfactory. Then you can go to the company headquarters to see the company's comprehensive strength and production scale, and don't forget to look at the staff style of the company headquarters. Only good teams can have better brands. When signing a contract to join a brand, you must carefully check the signing contract and be vigilant to prevent being deceived.
Step 4: lease and decorate the storefront.
After finding a good brand, the brand enterprise headquarters will usually accompany the marketing staff to find the store address and make the store decoration plan. For example, Sanshixing Women's Wear, a well-known domestic women's wear brand, will send professional supervision departments and customer service departments to provide follow-up services from business circle analysis, site selection, opening planning, opening assistance, business guidance, on-site training to logistics system support. , to conduct a comprehensive analysis for dealers to help them successfully open their business.
Step 5: Staff training
Brand clothing stores are no better than independent bulk stores. Brand clothing stores need excellent clothing shopping guides or sales staff, and need professional and systematic training, covering sales, display and other links. However, most brand clothing enterprises will have the benefits of training shop assistants, and they will organize professional training courses to help clothing stores successfully open.
After the above five steps, you can successfully join a clothing store. Whether a clothing store is good or not is directly related to the choice of brands, so we must be cautious in choosing brands, and more investigation can reduce risks.