Special research shows that most enterprises in the United States, Japan, South Korea and other places that have survived the crisis with strong life are enterprises with complete business models, rather than enterprises with excellent products or other advantages. In today's China, no industry can make big money at once, but if you do the right business model, you can succeed in any field!
Business model has become a research hotspot of global enterprises and management masters, and has summed up the basic model and six systems in practice. A number of excellent business models, such as Xiaomi, Apple and Amazon, constantly create a better life for people and bring great wealth to the enterprises themselves. A recent statistical result of American enterprise innovation shows that 60% of American enterprise innovation is business model innovation and 40% innovation is technological innovation.
To this end, we shout loudly: China entrepreneurs, please pay attention to your business model!
Course content:
1. Why do entrepreneurs have to learn business models?
Nowadays, the competition among enterprises is not only the competition of products and services, but also the competition of business models!
No good business model:
No matter how good the product is, the enterprise has no future [Nokia Depression]
No matter how strong the technology is, the enterprise has no future [the tragedy of Xerox]
No matter how good the brand is, the enterprise has no future [the brand of blue cat disappearing]
No matter how big the enterprise is, there are still risks! ! !
The famous economist Lang Xianping said:
"The business model is a major event related to the life and death of the enterprise. If an enterprise wants to succeed, it must start with a successful business model. This is true for newly established enterprises, especially for developing enterprises. Business model is the key to win the competition and the essence of business!
Before today, 99.9% of the courses you took in China were related to the management model, but you rarely touched the business model. What's the difference between business model and management model?
For example, the business model is warships, and the management model is officers and men on warships. Imagine if there are special forces who are well trained today, but when they go out to fight, give them a knife, give him a rubber boat and a knife. On the rubber boat, everyone holds the paddle and paddle by himself. The other is that he is sitting on a big warship. He is just an officer with general training. However, he is equipped with all the long guns and cannons, which are very complete. He can use the computer to automatically lock it. Please tell me, please, excellent entrepreneurs, which side will win? Left or right? Under normal circumstances. It should be on the left. Why? The reason is very simple, because the warship itself has been built, which is called business model. Are you a warship or a rubber boat? In other words, is the scale of your enterprise a small thinking or a long-term pattern? Do you only consider the interests of your own operators or the interests of all enterprise stakeholders? Are you building a small industry or a big platform? Because of your difference, the final result is destined to be completely different.
Definition of business model: In order to maximize customer value, integrate the internal and external factors that can make the enterprise run, form a complete, efficient and unique core competitiveness operation system, meet customer needs and realize the overall solution of customer value through the optimal realization form, and at the same time make the system achieve the goal of sustainable profitability.
Business model is a very broad concept, and there are many opinions about it.
Second, what is the business model?
Generally speaking, a business model must meet at least two necessary conditions: first, the business model must be a whole with a certain structure, not just a single component; Second, there must be internal relations between the components of the business model. This internal relationship organically links all the components, making them support each other and work together to form a virtuous circle. As a profit generation model, business model is naturally inseparable from three elements: profit source, profit generation process and profit output form. Because if there is no profit source in the operation of an enterprise, there is no profit, operation and development, and so is the process of profit generation and the form of profit output. As a profit model of an enterprise, business model is meaningless. It can also be seen that these three elements of the business model are also coordinated and matched with each other. Therefore, the design choice of business model is always inseparable from the research and exploration of enterprise profit source, profit generation process and profit output form.
In short, the business model is the way companies make money.
Third, case decomposition of business model.
Eco-tourism, hotels, KTV
Fourth, the pattern source 20 chain
The business model defined by Timos refers to a complete system of products, services and information flow, including each participant and his role in it, as well as the potential benefits of each participant and the corresponding sources and methods of income. In the process of analyzing the business model, we mainly pay attention to the relationship between a class of enterprises and users, suppliers and other cooperative offices in the market, especially the logistics, information flow and capital flow between them. On the basis of synthesizing various concepts, we propose a reference model with 15 elements. These elements include:
1. Interpersonal harmony: leaders (style, experience, wisdom, mentality) and human resources (ability to form advantages)
2. Timing: cut into opportunities and innovate cost risks.
3. Geographical location:
4. Products: serialization, simplification, products, services, objectivity, platform and core positioning of the field behind the products.
5. Supply: cooperation, supply and demand, alliance
6. Service chain: independent services and third-party services (reducing costs and risks)
7. Customer chain: groups (that is, the consumer groups targeted by the company. These groups have certain characteristics, so that the company can create value (for these * * *). The process of defining consumer groups is also called market segmentation), cooperation (replicability and dissemination), single supply, repeated purchasing power, and customer relationship (that is, the relationship established between a company and its consumer groups). What we call customer relationship management is related to this), customer value (forwarding, sales, added value)
8. Service chain: purpose, value and significance (guide customers, repeat purchases, spread and extend other objects)
9. Value: orientation (capital, profit, added value), proposition (input energy matching, long-term, short-term and cyclical output value) and provision (the value and practical significance that its products and services and platforms can provide to users or society).
10. marketing: methods (how the company develops the market), tools (related to the company's market and distribution strategy), distribution channels (that is, the various ways the company uses to reach consumers), and the configuration of activities.
1 1. Capital: financing capacity and renewable value.
12. Industrial chain: alliance and juxtaposition
13. Team: employment, cooperation, viscosity, alliance
14. Replication: multiplication, replication power (chain branch)
15. Persistence:
16. Risk: natural and man-made disasters, competition, capital.
17. Opportunity: development trend, development space
18. Advantages: patent, monopoly, uniqueness and relationship.
19. Competition: competitiveness
20. Shareholder chain: purpose value (finance, talents, information, relationships, sales, communication, resources, shopping, added value), distribution of income,
5. How to design a business model? The six systems of a complete business model include positioning, business system, key resource capacity, profit model, free cash flow structure and enterprise value. These six aspects influence each other and form an organic business model system.
The key point of "bamboo method, business model design for gathering talents" is that all the architectures should hit the "customer value" with the best path and the fastest speed, and finally increase the "enterprise value".
Sixth, training business model coaches
……
7. What can I learn from this course?
Interpret various policies, sort out the current changeable domestic and international economic situation, and seize major opportunities.
Help enterprises to re-examine their own business models, make better use of their own resources and external environment through the redesign of business models, and thus win competitive advantages.
With the overall view of business model and the forward-looking view of consumer value innovation, we will create the maximum profit under the existing conditions and resources, establish an integrated business profit system from strategy to market, and coordinate the planning and decision-making of value chain positioning, business system, profit model, cash flow structure and key resource capabilities.
To form a resource platform for enterprise operation, greater success requires resource integration. This course will bring together top figures in politics, business, media and other fields. And establish strategic alliances with academic research institutions and commercial service institutions such as Peking University Practitioners Business Model Research Center and Business Model Research Institute to form a strong project gathering consultant team!
1, positioning
What kind of products and services does the enterprise provide?
What kind of market to enter?
What kind of customer service?
What links go deep into the industry value chain?
2. Business system
What is the commodity behind the commodity?
How to do business?
How to make enterprise stakeholders move?
3. Key resource capacity
How to build a control ability so that customers must buy from you?
Where should we put our key resources?
How to integrate resources with others?
4. Profit model
How to find more people to pay for customers?
How to find more people to pay for themselves?
How do you charge for admission, parking and tolls?
5. Free cash flow structure
How much do we need? How much money do we already have? How much more money do we need? How do we get the money? What will you do when you get the money? How much money can you make after doing it? How to divide the money after making money?
So do you want to learn this today?
No, it's not worth it!
You will also get a business team to customize your business model for you.
Eight, you are not attending ordinary training, but the wisdom of entrepreneurs.
Jucai Business Model Research Center provides a complete set of consultation and courses for local enterprises' business models. On this cooperation platform, it has successfully provided mode solutions for many enterprises and entrepreneurs at home and abroad.
Gathering talents and teaching mode of business ethics
-Let you break through the thinking dilemma, from partial thinking to enterprise system, from enterprise system to business model, from business model to business platform, and build a successful entrepreneur in one stop!
More than ten years of professional research and development and practical experience.
-Let you improve the planning of business model within 2 days, and win a long-term foothold for the enterprise.
Not only can you learn the business model, but more importantly, you can apply it immediately after you learn it, and create and improve your own business model in practice, so that enterprises and entrepreneurs are no longer constrained by each other. Let you find the real value of the enterprise, guide us to explore the ideal life of entrepreneurs, and let entrepreneurs settle down!
9. Who is the main training coach?
Teaching style:
Business model gifted scholars praised his quick thinking, sensitivity and thoroughness, and called it "the gentle mode of killing wolves". Teacher Zhang's learning absorption ability and transformation speed are amazing. Even though he has long been a talented teacher in the eyes of entrepreneurs, his courses and speeches are still progressing at a superhuman speed.
His best courses are humorous and thought-provoking, and he often gets to the point to help everyone build their own success system and practice their dreams of success.
X. What is the value of this course?
Teacher Zhang Wancai's course value exceeds 1 10,000 yuan. Now you can sign up at an unimaginable preferential price!
Many business friends came to attend and said with emotion: I knew Mr. Zhang Wancai many years ago, just because I didn't take action at the beginning. If I had participated a few years ago, the results would be different now!
Today, this is a special reward for the actors.
Sign up now!
I don't need 12800 yuan today. Now, just click Read the original text at the bottom of the page and submit your personal information and contact information! After the materials are approved, the two-day course fee 12800 yuan can be removed, and the venue materials only need 2800 yuan, including designing a satisfactory business model for free; You will have the opportunity to communicate with excellent enterprises. The teacher said, if you know someone, you can open a door. Small success: do your best, great success: follow the trend; Simple, effective and practical, ordinary people can easily do it, and ... unknown! "
"From form to effect, this kind of training is not only beyond the wildest imagination of all students, but even ... beyond your imagination.
If you want to innovate your business model, please join now!
XI。 Zero risk commitment
If you are dissatisfied with anything after your study, you can withdraw from the class unconditionally, and we will refund all the handling fees you paid.
If you are still hesitant to wait, then your business is just waiting for death.
You can refuse to study, but your competitors will never! -Jack Welch, the first CEO in the world.
Because there are too many people who consult every day, in order to better answer and serve you, please click on the bottom of the page to read the original text and fill in the information and submit it. We will have a professional teacher contact you to answer. If you have any questions, please contact any partner of Wancai Business Model directly. Thank you for your support!