Whether it is a mobile phone holder, a tablet stand, a desktop phone holder or a variety of stand-type products, with the rise of smart devices, they have taken over a large number of products around you and me. In addition to basic models In addition to the suction cup brackets, various types of air-conditioning vent brackets, dashboard brackets, CD slot brackets and even motorcycle mobile phone brackets have also been developed according to the usage. The series of brackets and fixed brackets are also compatible with chargers and cables. , protective cases and protective covers are equally listed as the three major mobile phone accessories, and each accessory manufacturer has launched related products. But you may not know that Peripower from Taiwan has been quietly focusing on the development of stent products for more than 25 years, and it often appears in familiar channels. You may not have bought it, but it must have appeared in front of you before!
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▲Peripower from Taiwan has focused on the development of mobile phone frames for more than 25 years. It has a complete R&D team, ranging from industrial design, mechanism, mold, material, plastic molding, electronics From assembly to assembly, we are the hidden champion of frame products.
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The most comfortable throne luxury package for mobile phones
? From mobile phones to PDAs to smart phones, the explosion Times
From the past startup period, which focused on agency and sales, to gradually developing its own brand and channel network, spanning brand, R&D, manufacturing and agency, what kind of motivation makes peripower willing to invest? 25 years in the field of mobile phone frames? "The starting point of the peripower brand is to satisfy users every moment of their mobile lives, and it is because of our persistence in this belief that we have reached this point." CEO Woody said the origin of the peripower brand in a simple sentence, "peripower is composed of the words Peripheral and Power. "Peripower" means peripheral accessories with energy. We hope to design 3C accessories that are most suitable for mobile life from the user's perspective.
▲"peripower" "Composed of the two words Peripheral and Power, it literally means peripheral plus energy. CEO Woody hopes to design 3C accessories products that are most suitable for mobile life from the user's perspective.
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When it was founded in 1994, it was the nascent stage of mobile phones. "Although mobile phones were high-priced products at the time, I thought mobile phones would become popular quickly, so I focused on Introducing mobile phone accessories such as leather cases, frames and chargers; but frankly speaking, in the early days, the company's business was mainly trading and agency business, and it had little experience in brand operation, R&D and manufacturing. It was not until 2005 that it entered a turning point. During that period, the company Traditional mobile phones have been almost standardized, and more and more competing manufacturers have joined in. When the streets are full of 1 yuan mobile phones, do you think consumers are still willing to spend money to buy accessories? The entire accessories market has experienced great turmoil, and the company has also experienced it? There was a period of low ebb. At that time, I often flew abroad to discuss cooperation. I observed that PDAs and Smartphones were becoming more and more popular, especially when paired with navigation software and GPS receivers, PDAs could be used as car navigators. I thought there was still a huge market for vehicle frames. prospects, so in 2005, I decided to officially establish the brand and build a team belonging to peripower to invest in R&D and manufacturing. ”
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▲Peripower has a complete frame product line, which is extraordinary. Tubes, robotic arms, holders for mobile phones and tablets, navigation and driving recorder holders, and even the latest Qi wireless charging and fast charging are all available.
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▲All products from R&D to sales are created by the peripower team, providing consumers with the most complete mobile device fixation solution
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? There are many patented technologies hidden in the small bracket
What peripower is most proud of is that it has a complete line of frame products, including robotic arms, elbow brackets, and sandbag holders. , charging products, and even the latest Qi wireless fast charging stand, there are all kinds of types, but you may not know that there are actually many patented technologies hidden in a small frame. "Since we decided to establish the peripower brand, we started Create a complete development team and manufacturing team to provide one-stop services from industrial design, mechanism, molds, materials, plastic injection molding, processing to output! We have introduced many patented technologies in almost every link, and currently we have nearly 140 A patent. Now many competitors refer to our design and deliberately avoid the details?"
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▲A small mobile phone car. There are actually many patented technologies hidden in the shelf. Currently, peripower has a total of nearly 140 patents, large and small.
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For example, in the past, bicycle frame products were adsorbed on the windshield. However, different environments will cause different usage conditions, so gels were gradually developed. The base can be adsorbed on non-flat surfaces such as car dashboards or desktops; for another example, some car owners don’t like the frame adsorbed on the front windshield, so peripower’s sandbag holders, cup holders and air-conditioning vents are fixed. The products are also very hot-selling items. Modern people often spend one to two hours in the car when commuting to and from work. In addition to mobile phones, the electronic devices in the car also include navigation equipment, driving recorders and even tire pressure detectors. The equipment of these products Businessmen are also clients of peripower. peripower's products consider how various products are used in a variety of different situations and launch a lot of solutions. As long as you have needs, don't worry peripower can't solve them.
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▲Gel suction cups solve many limitations of past frame products and create greater possibilities in the limited space inside the car
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▲From the upper left to the lower right are the brackets used for air-conditioning vents, CD slots and sandbag seats respectively, corresponding to various usage scenarios
? Thousands of combinations have been processed before production There are many factors that you have not considered in testing
Behind the powerful patented technology, it means peripower’s unremitting efforts in R&D and innovation during the development process, taking a small bicycle frame as an example , mainly divided into three parts: the environment end, the connection end and the device end. When designing each part, peripower will consider the various usage scenarios of the user; for the environment end suction cup, it is likely to be adsorbed on the wall, dashboard , rearview mirrors, windshields... and other different materials, including its suction and durability, must be taken into consideration, not to mention the various usage scenarios mentioned above, which can correspond to various environmental ends.
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▲Every part of a frame uses dozens of modules. Every frame seen in the store has been tested thousands of times by peripower. born.
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As for whether the connecting end should be made of metal or plastic, and the angle at which the elbow can be adjusted, etc., they must be designed according to environmental adaptability; in addition to the fixing method, the final fixture at the installation end and scope, all parts such as internal latches, springs or magnets must be constantly tried. Each part uses hundreds of modules. The total of the three parts equals more than thousands of combinations. You can see it in the store Every peripower frame is tested thousands of times before it is born, with the purpose of giving consumers the best life experience.
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▲Whether it is the material selection of the connecting end or the internal parts of the clamp, we must constantly try. In order to simulate real usage situations, peripower even prepares various bicycle handles. , car seat headrests, instrument panels, etc. are tested back and forth.
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The materials of every product in the frame category have been strictly tested. In particular, placing the frame in the car is crucial to safety. The temperature in Taiwan in summer often exceeds 36 or 37 degrees. This means that the temperature inside the car may reach 7 to 80 degrees. If materials such as plastic and rubber are heated, they may cause physical changes such as melting or deterioration. Therefore, peripower has very high standards for materials, and all have undergone complete environmental simulation and stress testing. , environmental simulation includes high and low temperature, salt spray spraying, high-intensity ultraviolet irradiation, etc. The stress is added to the load body for vibration, impact and drop testing; in addition, we also cooperate with third-party testing centers, such as SGS and other testing centers, to product All comply with various international safety regulations, and the purpose is to provide consumers with products that they can use with peace of mind.
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▲Even the tiny details in the fixture must be carefully considered and designed in order to give consumers the best experience.
? Access is the lifeblood of products? You can see peripower in all major chain shopping malls
It is usually difficult for a company to take into account R&D and sales at the same time, but peripower has the strength to With strong distribution channels, peripower products can be seen in almost every hypermarket or department store chain that everyone frequents. "The purpose of investing hard in R&D is nothing more than to deliver good products to consumers. Access has always been a battleground for military strategists. We have cooperated with well-known chains such as Tsann Kun, Shunfa, Jinshitang, Carrefour... Maintain good relationships with all channels. ”
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▲The counters must match the attributes of the channels, and peripower display cabinets can be seen in Carrefour.
In addition to the channels that everyone is familiar with, automobile department stores are a strong channel that is often ignored. If you have the opportunity to visit automobile department stores, you will find that many international brands have invested heavily in automobile department stores, including many accessories. Brands have also begun to notice the power of automobile department stores, and are rushing to occupy the market. At the same time, peripower has had a long-term cooperation with automobile department stores, and has been deployed in automobile department stores all over Taiwan, such as: Jin Hongsheng, Cheliwu, Huang We have cooperation with stores such as Haimai, Antower, Zhenbaia, Lai Chefang, Car Lovers, etc. As a Taiwanese brand, it can grab a place in the automotive department store channel, which represents peripower's good reputation and proves that peripower is trustworthy. The brand is also highly favored by channel partners.
▲The counters of automobile department stores are first-level theaters. In the past, few accessories brands were displayed in special counters. The picture shows Jin Hongsheng Automobile Department Store
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▲peripower There are special counters in most automobile department stores. The picture shows Cheliwu Automobile Department Store
? Mobile devices are facing a new wave of revolution, and the accessories market is changing rapidly
Nowadays, smart phones have grown At the plateau, we will soon face the next stage of revolution. It has been a quarter of a century since peripower entered the field of accessories. It can be said that it has experienced the rise and fall of the entire industry and is highly alert to the pulsating changes in the market. In the past era of traditional mobile phones, consumers purchased accessories to protect their expensive mobile phones. However, as the price of mobile phones gradually became lower, this type of demand gradually disappeared, and many accessory manufacturers were naturally eliminated. Now we have entered the Smartphone era, mobile phones are not just mobile phones, but also represent personal information convergence centers. Their use involves all aspects of life, work, and entertainment. The value of mobile phones has far exceeded the price on the label, so products must also escape the role of mobile phone accessories. At this level, we must put people at the core, think about the connection between people and the environment, explore various operational needs or difficulties, and design products that can meet the needs of users in different fields to improve the operating efficiency and value of mobile devices.
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▲Woody believes that the peripower brand spirit is: taking users as the core, thinking about the connection between people and the environment, and designing products that can meet the needs of users in different fields.
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Finally, Woody would like to sum up the peripower brand in one sentence, "Carefully consider each different type of mobile lifers, and launch products that meet every moment of mobile life. This is peripower's biggest goal.
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In conjunction with the special interview, peripower has launched a luxurious combination of car frame, car charger and charging cable. Go check it out! →?Deluxe fully equipped package purchased once