Brand development of Jieliya

In the development practice, Jieliya has always adhered to the brand strategy, insisted on seeking truth from facts and innovation, guaranteed quality, based on management and relying on the brand, and successively passed the ISO900 1 quality management system certification, ISO1400/environmental management system certification and OTS- 100 international environmental protection product certification. It is the first towel manufacturer in China that has passed the "China Environmental Label Product" certification, and developed a domestic high-speed and wide rapier loom by adopting an environmentally-friendly and energy-saving cold pad-batch bleaching process. So far, it is the only "China Home Textile Towel Industry Research Base" in China. 20 1 1, Jieliya signed a school-enterprise cooperation agreement with Xi 'an University of Engineering to buy out the water-soluble fiber patent of Xi 'an University of Engineering.

"If you are rich, you will think about the source, and if you are rich, you will think about progress." Operating according to law and repaying the society is the pursuit of Jieliya as always. The party, workers, youth, women and other organizations of the group are sound and have achieved remarkable results. It has been successively rated as "Zhejiang Integrity Demonstration Enterprise", "Zhejiang Public Security Demonstration Unit", "Zhejiang Enterprise Evergreen Tree", "Hubei Labor Integrity Unit", "Zhejiang AAA Credit Enterprise", "Hubei Top 100 National Tax System Enterprises", "Hubei Top 100 Industrial System Enterprises", "Shaoxing Civilized Unit", "City Big Taxpayer", "City Five-Star Model Trade Union" and ".

corporate vision

Facing the new global competition situation, Jieliya will continue to vigorously implement the brand development strategy and scientific and technological innovation strategy. Conscientiously implement Scientific Outlook on Development, vigorously develop brand economy and energy-saving and environmental protection economy, regard "building an internationally renowned brand and a strong enterprise in the industry" and "building the first brand in China towel industry" as the common values of Jieliya people, strive to be the category representative of China towel industry, and realize corporate vision "building a first-class home textile enterprise and building a century-old world brand".

Brand spokesperson

Xu jinglei