After being sanctioned for six years, why is DJI still alive and well? Why are U.S. sanctions nothing but embarrassment?
Some time ago, the American design software company Figma suddenly announced that it would ban DJI’s account.
Why is it blocked? How could this happen?
Because the United States requires a ban on providing software services to companies on the sanctions list, and DJI is on the list. To put it simply, the United States has once again sanctioned DJI and stopped DJI from using the design software of American companies. So what impact will this have on DJI?
Figma is a design software tool. Because it is more convenient to use, it is used not only by DJI but also by many technology companies. However, it is not an irreplaceable design software. We have There are many similar software that can replace it, and DJI has already completed the migration of tens of thousands of Figma files.
The sanctions imposed by the United States are embarrassing again.
It has been 2.6 years since 2016. The president of the United States has changed twice, but DJI is still the same DJI. No matter how the sanctions are imposed, it cannot stop its performance growth of 300-500 per year, and it has always maintained a 75% share in the US market and more than 70% global market share.
Why can DJI still survive well after being sanctioned for 6 years?
In the past six years, the most widely circulated story is that after DJI was imposed tariffs by the United States, it backhandedly raised prices to make American consumers pay. This confidence comes from DJI Strong technical capabilities.
But the U.S.’s R&D technology is not weak. It still has money, so why can’t it make it on its own?
The United States can engage in research and development, but it can no longer bypass DJI. Take apart every part of the DJI drone. Not only are we produced by ourselves, but the underlying code is also written by us. Whether it is patented technology or research methods, no American company can bypass DJI. The technical strength that DJI has accumulated has been passed on to the terminal price. The price of a DJI drone is so "down-to-earth" that it is about the same as a mobile phone, and the market has almost forgotten that it is a high-tech product. From technology to production, to price and market development, they have become barriers to competition for DJI. Therefore, if American companies want to shake DJI's market position, do you think they can succeed?