-The development trend of cosmetics market segments in China.
In the future, with the improvement of consumers' purchasing power, the desire to pursue "individuality", "high-end" and "customization" labels will increase consumers' demand for high-end skin care products. At the same time, more and more men will start to pay attention to their gfd and personal image. With the change of men's consumption concept, it is expected that more and more men will pay attention to beauty and skin care products in the future.
On the whole, China cosmetics market has great potential for future development, and it is expected to maintain the leading position in the global cosmetics industry in the next five years. With the rapid recovery and sustained growth of China's economy, China has become the most potential cosmetic market in the world. In the future, driven by the demand for instant beauty and the pursuit of personalized display, the cosmetics consumption market in China will grow rapidly.
-Technical development trend of cosmetics industry in China.
1, synthetic biotechnology
(1) Development Status of Synthetic Biotechnology
China's synthetic biotechnology started late but developed rapidly, and it has more advantages in application. Synthetic biotechnology has made small achievements in the development and production of cosmetic raw materials. Synthetic biotechnology has been applied to the development and production of some cosmetic raw materials. Commonly used chassis cells include yeast, Corynebacterium glutamicum, Bacillus subtilis, Escherichia coli and blue cells. The exploitable cosmetic raw materials include natural products such as astaxanthin, resveratrol, squalene, recombinant collagen, ergothionine, lidocaine and even vitamin C, as well as industrial chemicals such as ethanol, butanol, glycerol and organic acids.
At present, China's upstream raw material enterprises and midstream brands have laid out the field of synthetic biology one after another, and the pattern of letting a hundred flowers blossom has taken shape. There are many companies in the upstream raw materials field, and most of them are in the initial financing stage. They are mainly committed to producing innovative raw materials with synthetic biotechnology, which are applied to beauty, medicine, food and beverage, agriculture and other fields. While preparing raw materials, some companies have also established skin care brands or produced medical device products, and expanded to the middle reaches, such as Huaxi Bio. Cosmetic companies in the middle reaches, such as Proya, Bettaney, Marumi Co., Ltd., rushed to join in and expanded into the field of synthetic biology through self-research or cooperation.
(2) Development opportunities of synthetic biotechnology
Synthetic organisms may provide a good opportunity for domestic cosmetic raw materials and brands to overtake in corners. Compared with the international beauty industry, China's cosmetics industry has been in a weak position for a long time, and its brand market position is relatively low. Most of them do follow-up research. The new technology of synthetic biology may provide opportunities for domestic cosmetic raw material enterprises and brands to overtake in corners.
2. Biological fermentation technology
In the future, "microbial fermentation technology" will gradually replace "plant cell fermentation technology"-the advantage of microbial fermentation is that it can produce various components, that is, it can not only biosynthesize easily absorbed small molecules such as amino acids, organic acids, flavonoids and polyphenols, but also produce macromolecules with important functions such as polysaccharides, peptides or protein. Moreover, many surfactants, preservatives and other ingredients are gradually prepared by fermentation technology.
With the increasing demand of consumers for "green, safe and effective" cosmetics, the core competitiveness of cosmetics enterprises is gradually condensed on "safety" and "efficacy". Therefore, bio-fermentation cosmetics are irresistible, and the application of bio-fermentation technology has gradually entered the field of cosmetics, which has a good application in the functions of "moisturizing, whitening, anti-aging and soothing".
—— The development trend of raw materials in cosmetics industry in China.
Domestic companies occupy a leading position in some cosmetic raw materials prepared by synthetic organisms. In the future, cosmetics enterprises should continue to increase the research and development of related raw materials and shape their advantages. China is in an international leading position in the field of synthetic biological agents such as recombinant collagen, rare ginseng and saponin.
Collagen is a kind of macromolecular protein with structural support, which can promote hemostasis and cell adhesion, and stimulate cell regeneration and proliferation. As far as preparation is concerned, collagen can be divided into recombinant collagen and collagen from animals and plants. Traditional collagen is mainly extracted from pigskin, fish skin and cowhide by chemical enzyme method, which has simple preparation process and low production cost, but it is easy to produce cytotoxicity and rejection. The recombinant collagen prepared by synthetic biotechnology has higher biological activity and biocompatibility, lower immunogenicity and no cytotoxicity, and can be further processed and optimized. At present, the core technology is to completely present the original triple helix structure of collagen.
At present, China has a strong leading edge in the research, development, production and application of recombinant collagen. On the technical level, domestic brands can produce more kinds of recombinant collagen than international brands, including type I, type II, type III and mini small molecular recombinant collagen. At the production level, domestic brands began the large-scale production and application expansion of recombinant collagen skin care products as early as 2009. Compared with international brands, which usually focus on the application of recombinant collagen in medical or biomedical materials, domestic brands have successfully explored broader downstream applications, such as functional skin care products, medical dressings, biomedical materials and so on. In the future, we should intensify research and expand a broader market.
For more research and analysis on this industry, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of Cosmetics Industry in China by Forward-looking Industry Research Institute.