TAWAL, a brand of Tuowo Kitchen & Bathroom, is one of the kitchen & bathroom brands that consumers are most familiar with. It has been recognized as "the brand that consumers are satisfied with", "the famous brand in China" and "the first choice product for environmental protection", and has been selected into the government's green procurement list for many times.
The brand concept of Tuowo, a physical exhibition shop of Tuowo bathroom, first integrates "love" and "warmth" into brands and products. What Tuowo wants is not cold industrial products, but bathroom products with "temperature" and "human touch".
At the same time, Tuowo has a blue ocean dream, eager to create an atmosphere as relaxed and free as the ocean, and is a resting place for modern people's hearts.
Vision of brand development concept-to create high-tech, high-quality and sentimental bathroom products.
Brand core value-boutique bathroom, create free life, spread emotional culture, and give back to the society with heart.
Brand promotion-good bathroom, more affectionate.
The core concept of the brand-the messenger of love.
Brand Promotion Theme-Enjoy Blue Charm Brand Background A legendary designer was born in Huo Yier, a seaside town in Liverpool, England. His name is Tom Walker.
Little Walker had novel ideas every day when he was a child, and he liked strange and innovative gadgets. Dad's fishing boat, fishing net, fishing gear, mother's cooking utensils, clothes and so on all have the marks left by Little Walker.
Mom and dad love little Walker very much and often encourage him.
As he grows older, Little Walker can go fishing with his father.
One day, Walker went out to sea with his mother's loving eyes.
However, not long after going out to sea, the weather suddenly changed, the waves became bigger and bigger, and the fishing boats kept flapping.
In order to protect Walker, Dad put the only life jacket on the fishing boat on Walker.
The fishing boat finally couldn't stand the huge waves and fell apart. Walker and his father were thrown into the sea and lost consciousness.
When Walker woke up in a coma, he found himself lying on the beach of a beautiful island, surrounded by warm animals and warm breath. They have pure white and bright fur, and they look at Walker with big black and lovely eyes. When Walker wakes up, they give out a cheerful cry of "whoa whoa ~". It turned out to be a baby seal! The baby seal licked Walker's injured body. Walker is very scared, but he doesn't feel well.
From the friendly eyes of young seals, he gradually relaxed his vigilance and soon became close friends with them. Little seals bring fish and shrimp to feed Walker's weak body every day, and at the same time shout loudly to encourage Walker to play with them.
Because of the care and companionship of the cubs, Walker's body gradually recovered, and he could even dive into the water with the cubs and swim in the embrace of the sea.
But whenever night falls, Walker often looks up at the starry sky and thinks of his parents.
One day, a big cargo ship lost its way in the wind and waves ran aground on an island. The people on board found Walker and the baby seal and were deeply moved by the story of Walker and the baby seal.
With the help of the seal, the cargo ship finally left the beach, and Walker was reluctant to part with the seal.
When Walker returned to his hometown, the friendly faces and cheerful cries of the baby seals often appeared in his mind.
198 1, Walker became more obsessed with water after he founded the brand TAWAL. He devoted himself to designing bathroom supplies.
He not only integrated his parents' love into the design inspiration of each work, making it more humanized, but also integrated the curve of the seal into the appearance of the work, making the work more beautiful.
1983, Tom Walker, 2 1 year-old, founded the bathroom brand "tawal" with his own name and the cry of the baby seal that often echoes in his ears-TA: representing the love of parents and seals, and copying this feeling of love to every TA; WAL: It stands for cheering and symbolizes the love of life.
Since then, the unique human bathroom has swept the world.
Company Profile 1988, "Tabar" Sanitary Ware settled in Hongkong in 1980s. With the rapid development of Hong Kong's economy, the development of sanitary ware in Hong Kong has also made great progress.
Hong Kong bathroom inherits the mature development elements of British modern bathroom, and at the same time, according to local characteristics, it develops bathroom products with international elements that are suitable for China characteristics.
The development level of sanitary ware in Hong Kong has always been in a leading position in Southeast Asia.
From 65438 to 0988, "TAWAL" brand bathroom officially settled in Hong Kong, becoming the main force leading the development of bathroom in Hong Kong, and her "humanistic bathroom" led the new trend of bathroom development.
In 2005, "Tabar" bathroom entered Chinese mainland. In 2005, "TAWAL" brand bathroom saw the huge bathroom market and development opportunities in Chinese mainland, and formally established a wholly-owned subsidiary-Guangzhou Tuowo Sanitary Ware Technology Co., Ltd. in Guangzhou, the southern central city of China.
After several years of unremitting efforts, the company has now developed into a cross-regional development pattern in which Hong Kong companies are responsible for design, research and development, and Guangzhou companies are engaged in production, sales and service, and have opened many branches all over the country.
Tuowo has excellent management and marketing team and loyal customer base, and has formed advanced marketing management strategy.
Since 2007, Tuowo Company has taken greater and more solid steps in the spirit of internationalization, gradually expanding its sales and service network to Asia, Europe and America, and will enter the global market in the next step, with increasing comprehensive strength.
Tuowo's products include: all kinds of faucets, hardware pendants, bathroom and kitchen hardware, all kinds of beautiful and practical ceramic sanitary ware, all kinds of elegant bathroom cabinets and elegant shower rooms.
The company's products are stable in quality, scientific, humanized, environmentally friendly and water-saving. Based on creating humanized boutique bathroom and taking "professionalism, concentration, carefulness and carefulness" as the four elements of the company's progress, we have created a series of classic bathroom masterpieces to meet the needs of consumers at all levels.
In recent years, a number of high-efficiency scientific and environmental protection products developed by the company have won patents at home and abroad, such as high-tech electroplating surface treatment technology with independent intellectual property rights, which fundamentally broke through the bottleneck of serious pollution of bathroom products, especially bathroom hardware products that need electroplating, and won the trust and praise of customers at home and abroad.
In order to improve the management mechanism, ensure product safety, meet the needs of consumers, and constantly enhance competitiveness, the company has absorbed a large number of professionals from home and abroad, built a professional product research and development and quality assurance system, and set up a professional after-sales service team with excellent service quality to ensure that all customers of our products can enjoy tracking service and all-round after-sales guarantee at the first time.
Corporate Culture Corporate Mission Commitment to Customers-"Creating Healthy Kitchen and Bathroom Life" Tuowo Kitchen and Bathroom strives to provide customers with safe, environmentally-friendly and resource-saving products and quality services through continuous technological innovation, and bring customers the responsibility of healthy and comfortable kitchen and bath life to society-"Make the Earth's environment better" Tuowo Kitchen and Bathroom not only provides customers with safe, environmentally-friendly and resource-saving kitchen and bathroom products, but also strictly follows the principle of "protecting the environment and saving resources" in its operation. Corporate vision's "solution" embodies the service tenet of Tuowo Kitchen & Bathroom to understand and meet customers' needs, and conforms to the future development trend of kitchen & bathroom industry; "First-class" embodies the service level of Tuowo Kitchen and Bathroom.
This level is not only the level of customers' psychological feelings, but also reflects the level of Tuowo Kitchen and Bathroom in the kitchen and bathroom industry, which is the embodiment of Tuowo Kitchen and Bathroom's requirements for the development of the enterprise's own internal capabilities. "World-famous" is the embodiment of Tuowo Kitchen and Bathroom's requirements for the development of the company's own external image; "Creating a world-famous brand" is the ideal and long-term goal of the development of Tuowo kitchen and bathroom.
It is under the vision of such a grand goal that Tuowo kitchen and bathroom people are not afraid of difficulties, work hard to tackle key problems, strive to develop, and intensively cultivate; Brand interpretation is affectionate, understanding and expressing feelings. With the heart of love, she uses scientific and technological means to create humanized products, create a "humanized" brand and have a warm product experience. At the same time, she conveys the warmth of the world and the desire for family.
Brand reputation: 20 13, 12, and won the honors of "China well-known trademark", "national consumer satisfaction brand" and "environmental protection preferred product".
China famous brand nationwide warranty service is proud of improving consumer satisfaction. Tuowo pioneered the national warranty service of e-commerce 20 13, and Tuowo Kitchen and Bathroom took the lead in advocating the "national warranty service of e-commerce", combining online and offline services to achieve a new leap in after-sales service in the kitchen and bathroom industry.
With the rapid growth of the number of netizens and the formation of online consumption habits, the e-commerce market is becoming increasingly hot, and service has gradually become the core competitiveness of e-commerce.
Tuowo e-commerce projects have developed rapidly, and online sales channels have been continuously expanded, with gratifying results.
For more than 20 years, Tuowo Kitchen and Bathroom has earnestly fulfilled its promise of "quality, price and service in one step" and won a good reputation from consumers.
The launch of "National Joint Guarantee Service for E-commerce" will further extend the successful offline service experience of Tuowo Kitchen and Bathroom to e-commerce, continuously improve the technology and service of online sales, strive for a better shopping experience for consumers, protect the legitimate rights and interests of e-commerce users, and provide consumers with fast, convenient and thoughtful satisfactory services.
Development Strategy As early as "Tawo" sanitary ware entered Chinese mainland, Mr. Wu Yanzhong, the chairman of Tuowo, made a promise of "creating greater value for society and consumers".
With the concept of "people-oriented, pioneering and innovative", the business purpose of "sincere cooperation and mutual benefit" and the goal of "high-quality products, taking the characteristics of China and creating an international brand", Tuowo people constantly improve their own quality and level, contribute scientific, humanized, environmentally-friendly and water-saving bathroom products with high quality and good price to all mankind, and constantly move forward to well-known bathroom brands.
The scale of the company is still expanding. Tuowo will continue to attract sincere and challenging talents to join us, give full play to our advantages as a brand product manufacturer, and join hands with distribution agents to continuously expand the market scale and create a better future! Please believe that we must be your best choice and your best partner! The company sincerely welcomes customers at home and abroad to visit and guide!