Income from production and operation refers to the income obtained by enterprises engaged in material production, commodity circulation, transportation, labor services and other profit-making undertakings.
Enterprise production and operation is a market-oriented, production-oriented, product-oriented enterprise management model. The focus of enterprise production and operation is the relationship between supply and demand in a specific market. Enterprises research, develop, produce and sell their products and services by studying and forecasting market demand and development trend.
Question 2: What aspects does enterprise management include? 1. Formulation of human resources strategy at various stages: planning, product strategy (including development, positioning and after-sales), market development strategy, human resources strategy and financial strategy.
2, the evaluation of work results
3, the assessment of personnel
4. Formulate corrective measures for unqualified work results and supervise their implementation.
5. Formulate the organizational structure of the enterprise.
6, formulate and improve the applicable management system (including management system, workflow, etc. )
Question 3: What does enterprise management mainly include and what is management?
Management is a process of decision-making, planning, organization, execution and control.
The purpose of management is efficiency and effectiveness. The core of management is people.
The essence of management is to aggregate all kinds of resources of enterprises, make full use of management functions, get the best return with the best input and realize the established goals of enterprises.
Enterprise management content: 1. Planning management effectively organizes the economic activities of enterprises around the requirements of overall goals by means of forecasting, planning, budgeting and decision-making. Plan management embodies management by objectives. 2. Organizational management Establish an organizational structure, specify positions or posts, and clarify the relationship between responsibilities and rights, so that members in the organization can cooperate with each other and work together to effectively achieve organizational goals. 3. Material management involves the planned procurement, supply, storage, economical use and comprehensive utilization of various means of production required by enterprises. 4 quality management supervision, inspection and inspection of the production achievements of enterprises. 5. Cost management focuses on cost prediction, cost planning, cost control, cost accounting, cost analysis and cost assessment. Around the occurrence of various expenses of enterprises and the formation of product costs. 6. Financial management manages the formation, distribution and use of financial activities of enterprises, including fixed funds, circulating funds, special funds and profits. 7. Labor and personnel management is the comprehensive planning, organization, systematic control and flexible adjustment of labor and personnel in all aspects of enterprise economic activities. 8. Marketing management. It is the management of pricing, promotion and distribution of products by enterprises. 9. Team management. It means that in an organization, various departments are formed according to members' work nature and ability, and they participate in various decision-making and problem-solving of the organization, so as to improve organizational productivity and achieve organizational goals. It refers to the combing, conciseness, deep planting and promotion of corporate culture. Under the guidance of corporate culture, match the company's management lines and management modules such as strategy, human resources, production, operation and marketing.
Question 4: What does the business administration major include? Core courses of enterprise management: management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economic law management, human resource management, enterprise strategic management, enterprise financial management and enterprise production management.
Question 5: What aspects does enterprise management include? Modern enterprise basic management course includes five aspects (see below for details). It basically covers all aspects of enterprise internal operation and management. Its training targets are mainly high school and grass-roots managers of enterprises. Management is communication and coordination. Managers at all levels should not only know what they are doing, but also know what other managers are doing and master the management knowledge of the system. Undoubtedly, it is very beneficial to the communication between managers and the coordination in work. Therefore, we believe that anyone engaged in enterprise management should take these five courses to understand these five aspects of knowledge. This course focuses on management methods and skills training, highlighting case analysis.
Basic knowledge of modern enterprise management
1, overview of enterprise management and brief history of management development
2. Management functions: planning, organizing, guiding and controlling.
3. Basic management methods of enterprises: target management, value engineering, network technology, ABC management, total quality management and linear programming.
4. Modern enterprise management principles: people-oriented, information management, dynamic principle, innovation principle, economic benefit principle and feedback principle.
5. The concept and basic content of enterprise rules and regulations
6. Formulation and implementation of the system: 1) Guiding ideology, principles and conditions formulated 2) Implementation measures 3) Perfection and systematization.
Second, product quality management
1, product quality concept, terminology and noun explanation
A, quality concept B, quality characteristics C, quality function D, quality management and its development
2. Contents, significance, procedures and measures of quality certification system (introduction to iso9000)
3. Establishment and effective operation of quality assurance system
A, establish quality basic work B, TQC activity C, quality cost D, PDCA cycle
4. Several basic methods of quality management
A, primary and secondary factor arrangement method B, causal analysis method C, histogram method D, control chart method
Brief introduction of six-horse management
Three. Production planning, production operation and site management
1, the basic composition of production operation and its basic principle
A, technical process preparation B, production process C, auxiliary operation process D and operation service process
The basic principles of production and operation ―― continuity, balance, balance and adaptability, and the principle of scientific cooperation among human, machine, material and environment.
2, production plan management
A, plan type B, time and capacity arrangement principle C, process and facility management D, equipment management E, materials and auxiliary preparation
3. Basic methods of production and operation
A, target management b, rolling plan c, ABC classification control method d, network planning technology e, linear programming.
4. The significance, purpose, standard and implementation of on-site management 4S.
5. The fundamental way to improve production efficiency: increase short span and overcome bottleneck. Briefly introduce MRP principle, that is, process reengineering.
Four, production cost analysis and control management
1, the basic content of enterprise financial management
2. Composition of production costs: A, market expenses B, development expenses C, operating expenses (labor, materials, expenses, taxes, capital costs, etc. ..... d, cost expenditure range.
3. Content and analysis of cost plan: A. Comprehensive cost preparation and analysis B. Individual cost preparation and analysis.
4. Cost control methods: A, basic method B, value engineering C, cost-benefit sharing method D, variable cost method E, regression method (only binary regression method).
5. The purpose, significance and basic methods of enterprise secondary accounting.
Verb (abbreviation of verb) enterprise human resource management
1, the significance, purpose and principle of enterprise personnel management
2, the main contents of enterprise personnel management:
A. recruitment and selection B. main contents of employment contract C. assessment method D. employee motivation E. personnel evaluation F. deployment, promotion or dismissal
G, employee training h, salary design principles
3. Basic characteristics, principles and contents of "people-oriented"
4. Effective ways to save human resources
Question 6: What are the parts of operation management? The following categories are extracted from the official website journals of consulting firm CUHK Consulting.
Its operation management mainly includes the following parts: operation system design, process cost analysis, process reengineering and optimization, process crossing, process standardization management system construction and process rules and regulations combing and optimization.
For details, please refer to CUHK and consult official website.
Question 7: What are the operating expenses? Operating expenses refer to the expenses incurred in the course of operation, mainly including the following categories:
Office and venue rental fee
Housing rent: including office, warehouse, dormitory, etc.
Office consumables: copy paper, folders and other consumables.
management cost
Labor expenses: payment of wages, labor expenses for promotional activities, etc.
Freight: freight delivery, logistics express delivery and other expenses.
Vehicle use fee: car refueling, maintenance, tolls, etc.
Entertainment expenses: working meals, party activities, gifts between units, etc.
Travel expenses: transportation expenses (including plane, train, high-speed rail, car, ferry, taxi, etc. ), accommodation, etc.
Third-party information service fee: used to pay third-party remuneration.
Question 8: What are the business contents of corporate brands? 1, storage function. Brands can help enterprises store goodwill and image. "Brand is a business process of creation, storage, re-creation and re-storage."
2, * * * function. By registering patents and trademarks, brands can be protected by law to prevent others from damaging brand reputation or illegally stealing brands.
3. Value-added function. Brand is an intangible asset of an enterprise, and its characteristics such as value, personality and quality can bring important value to products. Even if the same product is labeled with different brand logos, there will be a disparity in price.
4. Image-building function. Brand is the cornerstone of corporate image, popularity and reputation. Today, with the homogenization of products, it endows enterprises and products with many special meanings such as individuality and culture.
5. Cost reduction function. On average, the cost of winning a new customer is six times that of keeping an existing customer. Brands can effectively reduce the cost of publicity and new product development by establishing brand preferences with customers.
Brand building is divided into two steps:
1, set up enterprise brand management consciousness.
Without a brand, there is no competitiveness. In the face of cruel market competition, no enterprise can rely entirely on products rather than brands for growth and sustainable development. Brand has become the main source of enterprise profits and the basis of survival, and is the source of market innovation. Enterprises without brand competitiveness
Or the existing brand management strategy does not meet the market requirements and will soon be eliminated in the market competition.
2, determine the strategy of enterprise brand management.
In the past, marketing and advertising strategies put too much emphasis on the characteristics of commodities, but today, in order to win a stable market share, enterprises pay more attention to the market positioning of corporate brands. Cultivate certain characteristics for products from all aspects, establish the market image of enterprises, so as to form special preferences in customers' minds and win customers' brand loyalty. Brand image can add some unique value to products beyond practical value, and the key to win customer brand loyalty is brand market positioning.
Choose the correct market positioning and determine the strategic brand. Commercial enterprises usually operate goods ranging from hundreds to thousands. It is not necessary and impossible to develop so many brand goods to implement brand strategy. But through market research, starting from the reality of the enterprise, develop one or two brands. The key is to develop homogeneous goods and reflect heterogeneity. Only this heterogeneity is the key to the success of brand development. This heterogeneity should be developed according to the consumption demand of the market.
Brand positioning is a part of brand recognition that is often publicized to consumers. The purpose is to effectively establish the differences between brands and competitors and occupy a unique position in the minds of consumers. Nowadays, products are becoming more and more homogeneous, and brand positioning is very important for successfully building a brand.
It is considered that brand positioning is a highly technical strategy, which cannot be separated from scientific and rigorous thinking and needs to pay attention to strategies and methods.
On the Construction of Industrial Brand
Why SMEs need brand image management?
Question 9: What does the enterprise management system include? The most important thing in enterprise management is to grasp people, spirit and material together, that is, to manage talents and cultivate talents with philosophers, businessmen and spiritual IQ. Material mainly knows how to operate!
The premise of how to establish an excellent team culture is the leader. Ulfsaar will have a nest. This statement is rough, but the truth is not rough. Excellent team culture must be related to the founder or leader of the team. As Li Yunlong said in The Legend of the Sword and the Chivalrous Man, the character of a team often comes from the first leader of the team. Therefore, it is very important for enterprises to select and configure a suitable person in charge for a team. In the selection of team leaders, the author thinks that morality comes first and ability comes second. Poor ability can be cultivated and improved. Bad moral character, a mouse excrement spoils a pot of soup. Especially team members have the ability to imitate each other. Secondly, the team leader should be persistent. * * * Realize your dreams. Without the team leader, it is difficult to build a team. Similarly, a team leader who lacks willpower and perseverance can hardly achieve greater market performance. Third, leadership is better than management. Team leaders should also have the ability to dye their bones and inspire everyone to work together with their own personality charm to achieve various indicators issued by enterprises.
Question 10: What does the production and operation management of an enterprise contain? The so-called production management refers to all kinds of organized activities around the input, output, sales and distribution of enterprise products, even maintaining simple reproduction or realizing expanded reproduction. Production and operation is an organic whole of all the work of an enterprise and a system.
Income from production and operation refers to the income obtained by enterprises engaged in material production, commodity circulation, transportation, labor services and other profit-making undertakings.
Enterprise production and operation is a market-oriented, production-oriented, product-oriented enterprise management model. The focus of enterprise production and operation is the relationship between supply and demand in a specific market. Enterprises research, develop, produce and sell their products and services by studying and forecasting market demand and development trend.