The significance of new product development for enterprises
The success of new product development is directly related to the long-term development of the enterprise. The core of design management is new product development, therefore. Enterprises must have excellent design management. Make new products successfully introduced to the market and loved by consumers. This not only brings profits to the company. It can also consolidate the company's good image in the market. The concept of new products in marketing is not understood from a purely technical perspective, and does not necessarily refer to new inventions and creations. Its content is much broader. From a marketing perspective, any product that an enterprise provides to the market that can bring new satisfaction and new benefits to customers is considered a new product, which generally includes the following categories: newly invented products, replacement products, Improved products, new brand products (imitation new products), repositioned products, cost reduction products, etc. The essence of enterprise new product development is to launch new products with different connotations and extensions. For most companies, it is about improving existing products rather than creating new ones. Innovation is the life of an enterprise. If an enterprise is not committed to developing new products, it will be in danger of being eliminated in the competition. Efforts to develop new products are of extremely important significance to the survival and development of enterprises. The intensified market competition forces companies to continuously develop new products. The market competitiveness of an enterprise is often reflected in the extent to which its products meet consumer needs and its leadership. Especially in the modern market, competition among enterprises is becoming increasingly fierce. If enterprises want to maintain a competitive advantage in the market, they can only continue to innovate and develop new products. On the contrary, it will not only be difficult to develop new markets, but also lose existing markets. Therefore, enterprises must attach great importance to scientific research investment, focus on the development of new products, occupy the market with new products, consolidate the market, and continuously improve the market competitiveness of enterprises. Product life cycle theory requires companies to continuously develop new products. How well a product sells in the market and its profitability changes over time. The law of this change is just like the life course of human beings and other living things, from birth, growth to maturity, and eventually death. The process from the time a product enters the market until it is eliminated is called the product's market life cycle in marketing. Product life cycle theory tells us that any product, no matter how popular it is when it is put into the market, will one day withdraw from the market and be replaced by new and better products. If a company can continuously develop new products, it can use new products to occupy the market when the original products withdraw from the market. It is worth noting that in the era of knowledge economy, the speed at which new technologies are transformed into new products is accelerating, and the market life of products is getting shorter and shorter. The key to the survival and development of enterprises is to continuously create new products and transform old products. Innovation is the only way to keep a company young forever. Changes in consumer demand require the continuous development of new products. Consumer market demand has unlimited expansion kits, that is to say, people's needs are endless and will never stay at one level. With the development of social economy and the increase of consumer income, the demand for goods and services will continue to develop. When one consumer need is satisfied, new needs will arise, and the cycle will go back and forth, even to infinity. Adapting to changes in market demand requires companies to continuously develop new products and explore new markets. The development of science and technology drives enterprises to continuously develop new products. Science and technology are the primary productive forces and a great force that affects the future and destiny of mankind. Once science and technology are closely integrated with production, it will have a significant impact on various sectors of the national economy. This will be followed by the emergence of emerging industries, the transformation of traditional industries, and the elimination of backward industries, thus exposing enterprises to new opportunities. and challenges. This is due to the rapid development of science and technology, the development cycle of new products has been greatly shortened, and product upgrading has been accelerated. This has driven companies to continuously search for new sources of technology and new technology patents, and develop more new products that meet market needs.
Why do companies develop new products
Technology is developing and people’s needs are constantly upgrading. If a company’s products cannot meet the needs of consumers, it will go bankrupt
Why should companies spend on R&D?
It can improve the independent innovation capabilities of enterprises, improve the quality of their products, and increase the technological content and added value of their products, thus overall improving the international competitiveness of our country's enterprises.
At present, the state encourages enterprises to invest in research and development. For enterprises recognized as high-tech, the research and development expenses incurred can be deducted by an additional 50% before income tax
Analyze and discuss why enterprises should continue to develop new products
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Reprint the following information for reference
The importance of product innovation
Product innovation is the driving force for the development of new economy enterprises
As an enterprise, technological innovation Always an essential means of survival. The result of technological innovation is to encourage enterprises to continuously design and produce various new products that the market demands. Product innovation is the continuation and in-depth of technological innovation.
Whether an enterprise can continuously innovate products and develop new products that meet market demand has become an important issue in determining whether the enterprise can achieve sustained and stable development. Especially in the new economic era where science and technology are developing rapidly and product life cycles are greatly shortened, corporate products face more severe challenges. Failure to update products in a timely manner may lead to the demise of the company.
There is no best-selling product on the market forever. The existence of any product on the market has a length of time, which is determined by the product life cycle theory. Products are produced to meet the needs of consumers in the market. Consumers in different periods have different consumption tendencies, so they have different requirements for products. Products that can meet the needs of consumers will exist in the market; products that are outdated and cannot meet consumer needs will lose their reason for existing in the market and be eliminated by the market. If an enterprise can consciously cater to market changes and develop corresponding products, the enterprise can continue to develop. Otherwise, the enterprise's survival will be threatened. Changing consumer demands determine that companies must continue to innovate products. The life of an enterprise is carried by its products. The demise of the enterprise's products means that the possibility of the enterprise using this product as the carrier of its destiny disappears. If the enterprise does not develop new products at this time, the enterprise will die accordingly. Market competition is cruel and consumers are picky. Products will not always be favored by consumers just because they have been favored by consumers before. Therefore, enterprises continue to develop new products that adapt to changes in consumer needs, which is the eternal vitality of an enterprise. The premise and basis for continuous development
1. Product innovation can increase profit opportunities, reduce market risks, form new growth points, and is conducive to product structure adjustment.
2. Product innovation can accumulate core technology and management experience, increase the company's rapid response capabilities and rapid processing capabilities to adapt to multilateral market conditions
3. Continuously launch new products, In the segmented market, there are both popular products and high-end products. Satisfying different levels of customer needs in terms of product breadth and depth will deepen the affinity between customers and the company and help seize the market. This will overcome the previous reliance on promotion and bombardment of advertising tactics to form a brand, and instead use strategy to build a brand. Win the brand.
4. Product innovation helps the company form a positive corporate culture and a vigorous innovation atmosphere, thereby enhancing employees' cohesion, centripetal force and sense of belonging.
5. Develop new products and form a reasonable industrial structure and core competitiveness. In this way, while meeting the people's increasing material and cultural life needs, the company can also use its core competitiveness to create more customers and Market, realize the company's profits, so that the company can continue to develop and become a century-old store.
Why companies should attach great importance to the development of new products
Let’s put aside what we usually call visual fatigue and aesthetic fatigue.
When people look at things, from appearance to connotation, there are boundaries and fatigue limits of knowledge and use.
As a result, brand-new products have become a common practice for enterprises to respond to this common sense.
A great new product can work wonders.
For example:
In March 2007, I recommended a new product idea to the president of my American university: a netbook.
After only one product season, the university, through its connections, sold my new product creative description to the world's most famous personal computer company: Apple.
A dying computer zombie after the stock plummeted to $2.
Relying on new products, including my new product ideas, the stock price has been pushed up to nearly 600 US dollars per share.
Become the world’s largest listed company and become the world’s most powerful listed company.
The question is: I am not getting paid by the university? !
Of course, after questioning all the so-called FBI and CIA online in the United States, we discovered that this university has an extreme relationship with the American spy community.
Had no choice but to give up the complaint.
However, a dead guy on the verge of bankruptcy.
If the invasion is correct, it will immediately become the number one in the world.
Market value of 300000000000000000000000000000000000 yuan.
The world we live in is never peaceful.
Friend or Foe
Life and Death
National Anthem
What are the five most important systems for corporate R&D
First , enterprises should standardize the salary management system in accordance with national laws and regulations, and use this to provide reasonable guidance. Regarding the important issue of wage distribution
, enterprises must coordinate and manage wages according to the regulation of the market economy. The country's laws and regulations are actually a guide.
They cannot replace an enterprise's salary management system and adjust the internal salary distribution of the enterprise to achieve more work and more gain, and can stimulate employees
Work enthusiasm is the most suitable.
Second, for the development of an enterprise, it is necessary to establish a salary distribution system that is adapted to the modern enterprise management system, and there must be an innovative spirit in the salary distribution management
. Talent plays the most important basic role in the competitive development of enterprises, and salary is the most fundamental factor in retaining talents.
Therefore, enterprises must master the advanced salary distribution management system, look at the world and the future, and dare to innovate.
Be brave in innovation and establish a salary system that is most suitable for the development stage of the enterprise, so as to maximize the mobilization of employees. of positivity.
Third, companies must establish a more scientific performance evaluation system to achieve a performance-based compensation system in which employees are distributed according to their work. Each employee must be evaluated based on his or her own ability. Determining the basis of personal remuneration can motivate employees' abilities and achieve the goal of more work and more pay.
Every month, companies must fairly and scientifically evaluate employees' performance this month, link performance with wages, and under appropriate circumstances, they can also appropriately increase the salary among employees. distance, this can also mobilize the enthusiasm of employees to a great extent and stimulate their creative abilities
Fourth, companies can establish different compensation methods for different employees. In this way, they can use their souls to continuously create a variety of compensation methods, such as
employee shares, which will be more effective. Stimulate the enthusiasm of employees, because after joining the shares, employees are working for themselves. The better the benefits created by the company, the higher the dividends for employees will be. It is related to their own interests, and employees will work more efficiently. effort. Of course, this is only one of the methods. Enterprises can improve and innovate according to their own characteristics at specific stages, which will also have positive effects.
Fifth,
Enterprises must design a flexible employee welfare system, such as five insurances and one fund, etc.
This plays a very good role for employees promotion effect.
Enterprises must combine the people-oriented concept with the salary management and distribution system, so as to fundamentally motivate employees and prevent the loss of talents
. The leaders of every enterprise should try their best to satisfy the ideas of employees, carefully consider the characteristics of employees, and then allocate salary to employees in a targeted manner.
For some employees with relatively low wages,
the company should pay bonuses appropriately,
to promote employee motivation
;
As for
some high-income employees, they should be promoted and encouraged based on their performance, so as to maximize employees' creative abilities. Make different salary distributions for different people, so that we can truly put people first and achieve the long-term development of the company.
The importance of corporate scientific research in enterprises
Organize information with reference to the websites of central enterprises, such as the website of China Shenhua and the website of Shendong Coal Group. The articles of these units are well done. . A complete set
The significance and tasks of the construction of an enterprise R&D center - why it is needed and what problems it should solve
Functions of the R&D center
1. Responsible for the company's technical management and Market research and product tracking work, organize the preparation, revision and improvement of product technology, incoming materials, processed products, finished product enterprise inspection standards, process drawings, inspection, operating procedures and other technical files, and issue them to relevant departments for supervision and implementation; < /p>
2. Improve existing products and processes according to the company’s development and market needs, search for new raw materials, and develop and design new products;
3. Research the market and use according to the needs of the company’s development Formulate mid- and long-term plans and capital budgets for technology research and development centers according to the potential requirements of investors; promptly propose research and development directions and research topics, and be responsible for organizing reviews of proposed research and development directions or topics to ensure that the topics are forward-looking, operable and realistic
4. Responsible for the verification of technology, process, and quality of new products developed and developed after they are put into production;
5. Responsible for collecting, sorting, and organizing all kinds of technical information and data. Analysis, research, summary, archiving and storage work provide reliable guidance for gradually achieving the company's sales targets;
6. Assist the production department in employee training and assessment;
7 Provide required technical information to relevant departments;
8. Responsible for the company's patent application, achievement appraisal, paper publication, etc.;
9. The R&D center laboratory is responsible for inspecting the products produced in the workshop , and feedback the test results within the specified range;
10. The R&D center laboratory is responsible for the daily maintenance and upkeep of the test equipment;
11. Complete other tasks arranged by the company.
The manufacturing enterprise R&D center is to achieve the company's strategic goals. Under the leadership of the company's senior team, it is responsible for production and operation technical support, new product development, technology management, test management, process management and tool and mold management. It is also a professional management organization that aims to achieve the company's business strategic goals and medium- and long-term development plans. Under the authorization of the company's general manager, it is the executive organization responsible for the overall management of the company's projects. It is mainly responsible for formulating and implementing the company's overall R&D strategy and annual R&D plan. , lead the establishment and improvement of the R&D product management system and organizational structure, build an efficient production R&D team, and lay a good foundation for the next step of large-scale production; at the same time, he is also responsible for the company's technology development strategy, new product development, old product transformation, technology Management and other technical support and consulting work to meet the development needs of enterprises.
The significance of new product development in enterprises
New products in marketing are not inventions and creations understood from a purely technical perspective. It is generally believed that any product that an enterprise provides to the market that can bring new satisfaction and new benefits to customers and that the enterprise has not yet produced is a new product. New products include newly invented products, replacement products, improved products, new brand products (imitation new products), repositioned products, etc. The essence of enterprise new product development is to plan, organize, develop, and launch new products with different connotations and extensions. It can be an improvement of existing products or a brand-new product.
In today's era, the only constant thing is change. Innovation is the life of an enterprise, and innovation has become the main theme of the development of the times. For enterprises, the development of new products is of very important strategic significance, and it is an important pillar for the survival and development of enterprises.
1. Intensified market competition forces companies to continuously develop new products. The market competitiveness of an enterprise is often reflected in the extent to which its products meet consumer needs and its leadership. Especially in the modern market, competition among enterprises is becoming increasingly fierce. If enterprises want to maintain a competitive advantage in the market, they must continue to innovate and develop new products. On the contrary, it will not only be difficult to develop new markets, but also lose existing markets. Therefore, enterprises must attach great importance to scientific research investment, focus on the development of new products, occupy the market with new products, consolidate the market, and continuously improve the market competitiveness of enterprises.
2. Product life cycle theory requires companies to continuously develop new products. How well a product sells in the market and its profitability changes over time.
Product life cycle theory tells us that any product, no matter how popular it is when it is put into the market, will one day withdraw from the market and be replaced by new and better products. If a company can continuously develop new products, it can use new products to occupy the market when the original products withdraw from the market. A successful enterprise and smart operator should seize the opportunity to develop new products.
3. Changes in consumer demand require the continuous development of new products. Consumer market demand has unlimited expansion kits, that is to say, people's needs are endless and will never stay at one level. With the development of social economy and the increase of consumer income, the demand for goods and services will continue to develop. When one consumer need is satisfied, new needs will arise, and the cycle will go back and forth, even to infinity. Adapting to changes in market demand requires companies to continuously develop new products and explore new markets.
4. The development of science and technology drives enterprises to continuously develop new products. Science and technology are the primary productive forces and a great force that affects the future and destiny of mankind. Once science and technology are closely integrated with production, it will have a significant impact on various sectors of the national economy. This will be followed by the emergence of emerging industries, the transformation of traditional industries, and the elimination of backward industries, thus exposing enterprises to new opportunities. and challenges. This is due to the rapid development of science and technology, the development cycle of new products has been greatly shortened, and product upgrading has been accelerated, which has promoted enterprises to continuously search for new sources of science and technology and develop more new products that meet market needs.
5. Developing new products will help improve the quality of the cadre team and enhance the company's technological content and brand image. In the process of development and application of new technologies, new materials, and new processes, the organizational structure and management processes are also simultaneously optimized, and the abilities and levels of management cadres and technical personnel have been exercised and improved in the process of new product development. A company with an efficient management system, numerous high-tech products and a strong valve research and development team will naturally have its market image and brand value rise, and will be admired by its peers.
6. Develop new products in line with the national economic policy of energy conservation, efficiency and environmental protection. If a new product is successfully developed, it will not only receive direct financial support from ***, but also enjoy tax exemption policies. The number of new products is also a basic condition for enterprises to apply for the Science and Technology Progress Award, high-tech enterprise and national technology center.
In summary, the development of new products is not only conducive to the growth, progress and competitiveness of enterprises, but also greatly improves the adaptability of enterprises to society and the natural environment. Therefore, it is necessary to make enterprises To become a "century-old store", we must fully seize the opportunity to develop new products.
Why should enterprises innovate
Reprint the following information for reference
The role of innovation in enterprises
In today's world, that is, in the integration of the global economy Under the trend of modernization, informatization, and networking, science and technology are changing with each passing day. The total amount of human knowledge will double in five years. Economic life is changing rapidly. Every enterprise and every entrepreneur should learn to use a world perspective. Look at yourself from high and far away, measure yourself, discover your own weaknesses and shortcomings at any time, and quickly overcome them through reform and opening up in order to catch up and surpass. Otherwise, you may be eliminated at any time.
There is an old saying in China: "If you don't plan for the whole region, you can't plan for a region; if you don't plan for everything, you can't plan for a moment." In the 1920s and 1930s, Ford I led the market for decades with its mass production of black cars. However, as times change, consumer demand has also changed, and people want more varieties and updates. A new style, more energy-saving and consumption-saving car. Ford Motor Company's products are not only dull in color, but also consume a lot of fuel and emit large amounts of exhaust gas. They are completely inconsistent with the increasingly tight oil supply market and the increasingly serious environmental protection situation. At this time, General Motors and several other companies closely followed the pulse of the market and formulated correct strategic plans to produce energy-saving, small and lightweight cars. In the oil crisis of the 1970s, they leapt to the top and made Ford Motor Company Was on the verge of bankruptcy. Therefore, Henry Ford, the former president of Ford Company, said with deep understanding: "If you don't innovate, you will perish."
Not long ago, there was an article introducing the president of Intel Corporation, the world's largest microprocessor manufacturer. An article from Glockav's new book Only the Paranoid Survive. Although some of the views in the book are somewhat biased, on the whole, it should be said that it truly reflects the characteristics of the times.
The book talks about that we are in an era of development at 10 times the speed. This era is full of challenges and crises. As a business and entrepreneur, you should feel the changes around you at any time and know what is changing. How to adapt to this change.
Comrade *** once again emphasized in a discussion with scientists during the first session of the Ninth National Congress: "Innovation is the soul of a nation's progress and an inexhaustible driving force for the prosperity of a country."
For enterprises, as market competition intensifies, the ability to innovate has become the key to the success or failure of the enterprise.
1. Why should enterprises innovate
The famous American economist Joseph Schumpeter believes that the most essential feature of the capitalist economy is innovation, and capitalism constantly breaks through its own The main reason for various limitations and frequent economic crises is the spontaneous innovation mechanism of the capitalist economy.
Looking at contemporary enterprises, only through continuous innovation can they take the initiative in competition and remain invincible. Many businesses fail because they fail to truly do this.
Innovation is fresh blood with oxygen and the life of an enterprise.
Relevant foreign experts once played such a game in a training class organized by the *** Youth League Central Committee: the speaker had a white envelope in his hand, which may contain 50 yuan or a fine. Single, there may be other punishments. You have three choices: (1) you can open the envelope, but you must follow the instructions in the envelope, (2) you don’t have to open the envelope, (3) you can also pass it to a partner to open. What choice?
Failure to open the envelope means that everything is stagnant. Although there is no risk in this way, opportunities will slip by quietly; standing still is actually a disguised regression. The connotation of development is very rich. We regard development as a breakthrough in reality, just like that envelope. Tearing it open means a breakthrough in the status quo. To develop, we must innovate.
2. What is innovation?
Innovation is also called creation. Creation is a cognitive and behavioral activity in which individuals use all known conditions to produce novel and valuable results (spiritual, social, and material) based on certain purposes and tasks.
According to the theory of management master Schumpeter, innovation is the recombination of production factors, including five aspects: (1) introducing a new product (2) adopting a new production method (3) developing New markets (4) Open up and utilize new raw materials (5) Adopt new organizational forms.
In fact, innovation should also include innovation of concepts and thinking - this is the most important. A professor from the Central Party School concluded that the reason why Shenzhen Special Economic Zone has achieved today's achievements is first of all due to the innovation of the system. Without the conceptual innovation of the pioneers of the special zone, there would be no institutional innovation, let alone Shenzhen’s amazing achievements.
3. Characteristics of Innovation
The most important characteristic of innovation is...