Haier Group, as the largest export enterprise of electrical appliances in China, earns more than RMB 654.38+000 billion annually, making it the second largest export enterprise after Huawei. In the past 20 18, these enterprises have blossomed. Prior to this, Huawei's annual revenue exceeded 600 billion yuan. Later, Hanergy invested in 800 yuan to develop new energy sources, and Haier's foreign income exceeded10 billion yuan. Now another China enterprise has emerged, monopolizing 72% of the global market in the same field and becoming an industry giant, and this enterprise has only developed for 12 years.
This China enterprise is DJI, which is not very popular in China because of its product positioning. But it is absolutely famous abroad, especially in DJI, a North American country. It is the world's leading research and development and manufacturer of UAV control systems and UAV solutions, with customers in more than 100 countries. Speaking of DJI, we have to mention its founder Wang Tao. Wang Tao is definitely a technical man. He graduated from the Department of Electronic and Computer Engineering of the Hong Kong University of Science and Technology. In 2005, he and two classmates began to study unmanned flying technology, and after successfully taking off the plane, they founded the current Shenzhen DJI Innovation and Technology Company while studying for a master's degree.
Wang Tao was born in Hangzhou. He likes airplane models very much since he was a child, and he spends most of his time reading books about airplane models. But the first practical action was in 2005, when Wang Tao was preparing his graduation project at the Hong Kong University of Science and Technology. At that time, few undergraduates decided the direction of their graduation project, and Wang Tao was one of them. At that time, Wang Tao decided to study the flight control system of the remote-controlled helicopter, and also asked two students to say that the teacher agreed with their research direction. The core problem to be solved by Wang Tao is the phenomenon that he expected most from the helicopter when he was a child, that is, the automatic hovering technology of "stopping in the air and stopping wherever he wants", but after half a year's efforts, their demonstration ended in failure.
However, Li Zexiang, then a professor of robotics at the Hong Kong University of Science and Technology, found that Wang Tao was different, so on his recommendation, Wang Tao went to graduate school. Not convinced, Wang Tao continued to study day and night and finally made the first sample in early 2006. He and his friends raised HK$ 2 million to set up DJI Innovation Company in Shenzhen, which mainly developed and produced helicopter flight control systems. But as a student who hasn't graduated yet, the initial stage of Wang Tao's entrepreneurship can be said to be very difficult.
When Wang Taogang founded DJI, he rented a private office, and the company could not recruit outstanding talents at all. Even before the launch of the first generation of DJI products, some employees took refuge in their partners, some people began to secretly hang the company's property for sale online, and some employees after leaving the company cooperated with internal employees to sell pirated flight control in DJI. However, with the participation of Wang Tao's mentor Li Zexiang, the situation of DJI has improved. He not only brought money, but also introduced many of his students to DJI. Shortly thereafter, DJI's first mature helicopter flight control system appeared, and DJI also ushered in the dawn of development.
20 10, Wang Tao led the transformation of DJI. At that time, DJI was still studying the helicopter flight control system, and she got a message from a New Zealand agent. The agent said that she sold more than 200 balance rings a month, but 95% of her customers installed the balance rings on multi-axis aircraft. In addition, she intelligently sells dozens of helicopter flight systems every month. In this contrast, Wang Tao found a business opportunity, that is, from only making helicopter flight control systems to diversified development. Wang Tao applied the technology accumulated in helicopter flight control system to multi-rotor aircraft. Since 20 1 1, he has continuously introduced multi-rotor control systems and ground station systems, multi-rotor controllers, multi-rotor aircraft, high-precision industrial ptz, light multi-axis aircraft and many flight control modules.
Under the diversified layout, DJI already has all the elements needed for a complete UAV, such as software, propeller, bracket, balance ring, remote control and so on. Finally, at 20 13 1, DJI released "DJI Genie". Because of its simplicity and versatility, "DJI Genie" has shaken the non-professional UAV market and quickly occupied about 50% of the market. In addition, the sales in 20 13 years reached1300,000 USD, equivalent to RMB 882 million, while the sales in 20 12 years were only about10 million RMB. As DJI incited the unprofessional drone market, Wang Tao's DJI drone was quickly applied to various fields, such as entering the American drama "The Big Bang Theory" and entering Hollywood, which was adopted by the Israeli military in batches.
So far, DJI has occupied 20% of the market in China and monopolized 72% of the global market. Among them, in the foreign market 1000 ~ 2000 USD UAV price range, the market share of DJI UAV is 66%, and the high-end market share of 2000 ~ 4000 USD accounts for 67%. In the domestic market of 6500~9000 yuan, the market share of DJI products is close to 100%. This shows DJI's "unicorn" status in the field of drones.
Moreover, from the establishment of DJI to 20 16, DJI has applied for more than 500 patents and 9 16 patents in 20 17. As a member of the UAV field, DJI's high patent application and disclosure not only shows that DJI, as an innovative company in the new era, attaches great importance to patents, but also shows the company's strong R&D strength and high-level innovation ability in UAV technology.