Just like Shenzhen, which was poor and white, the global mobile phone industry was still in the era of functional machines. At that time, Nokia, Motorola, Sony Ericsson and other traditional mobile phone manufacturers carved up the market. Subsequently, more and more capital settled in Shenzhen, attracting many talents to this "experimental field" of reform and opening up, and OPPO was born in the cracks of the market at that time, constantly hoarding resources and waiting for opportunities to grow.
Time came in 2006, an extraordinary man walked in Huaqiang North for five hours, but still couldn't find a suitable mobile phone, so he came up with the idea of making a mobile phone. This man is Chen Mingyong, CEO of OPPO. In the same year, Chen Mingyong set up a team of 100 people in OPPO to try to develop mobile phones, and then set up a Shenzhen office in Fuan Science and Technology Building of Nanshan Science Park on 20 10. At this time, OPPO has just over 200 employees in Shenzhen.
It was also this year that Steve Jobs on the other side of the ocean officially ended the functional machine era with his iPhone4, announcing the arrival of the intelligent machine era. Subsequently, Nokia, Sony, Sharp and other established manufacturers in the functional machine era declined, and the global mobile phone industry ushered in more emerging mobile phone manufacturers. OPPO seized the opportunity to transform smart phones into one of them. During this period, with the help of the trend of the times and the rapid development of Shenzhen, OPPO has developed from the initial team of 200 people to the current1.20 thousand people, and has been at the forefront of the industry.
During this period, OPPO has always adhered to the user-orientation, gained insight into market consumption demand, and made R&D investment accordingly. In this way, we created a product with good sales volume and good reputation. For example, OPPO R9, known as the representative of the explosion, once set a global single product shipment of 40 million units, which is the highest single-machine shipment of Android phones so far. Thanks to the outbreak of OPPO R9, OPPO won the market sales champion in 20 16.
Then in 20 18, OPPO released the OPPO Find X series in the Louvre in Paris, France. This product full of black technology blessing is known as the real flagship of the future. Then, the 20 19 OPPO Reno series came into being, taking over the market layout of the original OPPO R series and becoming the main force of OPPO in the middle and high-end market.
Although the market response did not meet expectations in the early stage of reform, each generation of OPPO Reno series products were built with the design concept of combining technology and art. After continuous polishing and precipitation, this year's OPPO Reno4 series was created. Full-scene video super anti-shake shooting+artistic crystal diamond craft body, making OPPO Reno4 series another 5G mobile phone with good sales and good market reputation.
Whether it's OPPO R9 or today's OPPO Reno4 series, they can become popular products in the market, mainly thanks to OPPO's unswerving product strategy-continuously gaining insight into user needs and taking technology as a breakthrough to create a mobile phone product that can effectively solve user pain points.
It is precisely because of this that OPPO has noticed that in the era of smart phones, many users have power anxiety due to power consumption problems. Under the situation that the lithium battery industry has not been broken for a long time, OPPO launched the first VOOC flash charging technology in March 2065438+2004, which opened the flash charging era of OPPO "charging for five minutes and talking for two hours". Until the 5G era, under the further attack of high brush and 5G, OPPO launched the super flash charging technology of 125W in the second half of the year, which is also the first-class fast charging technology in the industry.
From OPPO Ulike, which started the selfie, to OPPO Reno2, which started the video mobile phone era, all benefited from OPPO's continuous insight into users in different periods, thus creating one mobile phone product after another that not only meets the actual needs of users, but also leads the entire mobile phone industry.
As the quotation stone of Shenzhen Talent Park says, "innovation drive is actually talent drive". OPPO, which has been eager for talents in the talent market, has continuously expanded its professional team through the strategy of strengthening the city with talents in Shenzhen. With the continuous investment of human and material resources, OPPO, together with Huawei and Sinopec, ranks among the top three invention patents granted in China in the data released by China National Intellectual Property Administration in 20 19, and is also the champion among enterprises whose main business is mobile phones.
After entering the 5G era, the sudden change in the domestic smart phone market environment, coupled with the "black swan" incident at the beginning of the year, has severely hit OPPO, which was originally dominated by the offline market. However, OPPO is not discouraged. Faced with this unstable future market, OPPO started its own offline channel upgrade and stabilized the original domestic offline market. On the one hand, seeking a breakthrough, we started our own product layout of Internet of Things in the 5G era.
What is certain is that this product layout for the 5G era not only confirms the strategic vision of an enterprise, but also tests its own R&D and innovation strength. To this end, OPPO said that it will invest 50 billion R&D funds in the next three years, and it will increase year by year.
According to previous reports, OPPO is currently launching the "Mariana" self-developed chip program. If the plan can be successfully implemented, OPPO will also become one of the few mobile phone companies in the industry with the ability to develop mobile phone chips. Perhaps, from the 5G era, OPPO's layout of IoT products to today's self-developed chips means that it is changing from a traditional mobile phone manufacturer to a high-tech enterprise.
From the launch of the first functional machine in 2008, to the 200-person team established in Shenzhen, and now to the 10,000-person technology enterprise giant, OPPO witnessed the take-off road of Shenzhen, and also became the top five mobile phone manufacturers in the world with the help of the trend of the times. This is inseparable from Shenzhen's unique development advantages, and OPPO itself adheres to the user-oriented concept through continuous consumption insight, and has also created an OPPO that continues to invest in R&D and continues to bring amazing products.
Now, Shenzhen has already become the "Hardware Silicon Valley" in the East, and OPPO has also developed into the top five mobile phone manufacturers in the world, and will break the waves again through the wave of the 5G era in order to impact the real high-end market and grow into a real high-tech enterprise. After seeing the miracle created by OPPO in Shenzhen in just ten years, we also have reason to believe that OPPO will successfully transform in the next decade.