Five kinds
According to the information known on the market, Gucci often uses five combinations of double G icons. In 2019, Gucci replaced its official social media platform with the latest double LOGO.
Introduction to Gucci’s latest logo update
On June 20, 2019, some social media platforms of Gucci in China began to replace the overlapping double G icon. Since the overlapping version of the double G icon appeared in 2016, Gucci has only used it on various items. This time, the brand's classic double G logo has been transformed from the original inverted design to an "overlapping" version, which may symbolize that Gucci will officially enter a new era and further serve the intellectual style and retroism advocated by Gucci. The original simple sans-serif lines have become changed lines, from symmetrical crossing to side-by-side crossing.
Gucci generally uses cuccl to represent the brand in formal occasions. The double G letter logo is more like an extended graphic and is used on different products. This time the logo change may be more of a product change. Upgrade the product to give it more forms and styles, just like Google’s animated logo.