It is possible, but not recommended, if the product launch technology is leaked and applied for by others.
The gain outweighs the loss. Not only does the patent belong to someone else, but I can no longer continue production.
Applying for a patent is not necessarily related to your production and business plan. Of course, the earlier you apply, the better. In order to prevent others from infringing, in addition to applying early, you should also pay attention to the writing of application documents. It is best to ask an experienced patent attorney to write the application documents, write the scope of protection as wide as possible, and make the claims as hierarchical and clear as possible.