The Beetle, the first model of Volkswagen designed by Ferdinand porsche, imitated the Tetora Tatra, a Czech car that was born before it. For this reason, Volkswagen also compensated nearly 3 million German marks in 196 1.
Toyota first made sewing machines. As a layman, Toyota's first AA sedan imitated a Chrysler Airflow sedan. It took nearly two years from disassembly, mapping to parts imitation.
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By accumulating experience through imitation, both Volkswagen and Toyota finally succeeded. Their similarity lies in that they do not blindly copy for the sake of copying, but only pursue short-term market returns, but constantly seek change, adapt to the market and gradually become themselves.
From this to that, to say that the real development of automobiles in the China market, in fact, it is only one or two decades. We are also experiencing situations experienced by countries such as Europe and America, such as "imitation". Now it is only the information age, but there is not much time left for domestic cars, and understanding and tolerance are also insufficient.
Recently, the Scout gradually brushed up some foreign car critics' complaints about domestic cars, saying that the appearance of domestic cars "imitated" other brands, which was filled with indignation for a time. Is this really a fact? In fact, you can't imagine the design efforts of domestic cars!
0 1 Recruit global talents
In recent years, domestic car companies have hired well-known foreign designers with high salaries.
For example, BYD currently has three "wizards": Wolfgang Eiger, who started his career with Alfa Romeo, became famous in Seat and reached the peak in Audi; Michael Paganetti, born in Locarno, Switzerland, graduated from the famous automobile design institute-Art? Center? University? Yes? Design? Europe has served Volkswagen and Daimler Group; Ma Juan Lopez, from Spain, has worked for world-class automobile brands such as SEAT, Lamborghini, Audi and Ferrari, and designed many famous cars.
In addition to BYD, Peter Hobury, vice president of Geely Automobile Design, was also the former vice president of Volvo Car Design;
There is also Chery automobile designer Kevin Rice, 1986 graduated from Coventry University in the UK, and worked for Opel, Saab, Ford, BMW and Mazda.
Based on these masters, Geely has a family-style palindrome corrugated grille, and BYD has formed Dragon? Facing the design language, these characteristics undoubtedly give the brand more vitality and market competitiveness.
And from this point alone, it has actually explained the opening question very well.
02 Building Global Design Center
In addition to paying attention to the selection and introduction of talents, many domestic cars have also invested heavily in establishing global design centers.
2065438+In June 2009, BYD Global Design Center "Black Crystal" was completed in BYD's Shenzhen headquarters. The building area of the design center is 12600 square meters, which can accommodate 300 designers and 100 external designers to work at the same time. The center includes design office area, sludge model area, equipment treatment area, comprehensive evaluation area, virtual evaluation area and other professional divisions. BYD's "new design team" headed by Iger, Lopez and pagani Ti also works here. Design products include passenger cars, commercial vehicles, and rail transit such as cloud rail and cloud bus.
Since 20 13, Geely has established design centers in Gothenburg, Sweden, Barcelona, Spain, Los Angeles and Shanghai. These four places basically represent the direction and trend of the world-class automobile industry, engaged in Geely product modeling, functional design and market research. Finally, when determining a shape, it is up to the chief designer Peter Hobury to make a decision. For example, Kling's global design integrated the full support of these four design centers, and was finally developed by Geely Swedish Design Center (Gothenburg Design Center) under the leadership of Peter Hobury.
For Changan Automobile, the most famous is its design center in Turin, Italy. In fact, as early as 2003, Changan set up a representative office in Turin. The reason for choosing this place is that Turin has a splendid automobile industry history and culture and a strong automobile design and research strength. It is the "cradle" of automobile design, and many world-famous design companies such as Binfa, Broadcom and Giorgetto are here. It is in this atmosphere, Yi Dong, CS75? PLUS and other explosions.
Design products that can withstand scrutiny
We should not only have beautiful skin, put the design into practice, but also stand the scrutiny of quality. In this respect, domestic cars are also sincere to our people.
For example, the artificial suede used by Guangzhou Automobile Chuanqi GS4, advanced materials from Toray Top Fabric Company, LS and IS-F series of Lexus, RDX and ILX of Acura, QX80 and QX50 of Britain and finidi.
Hongqi H9' s unique lighting welcome system consists of "Wings of Dreams" matrix headlights, "Wings of Flags" side welcome carpet and "Wings of Beidou" taillights. After the main vision lamp is lit, it quickly extends from the light belt to the headlight groups on both sides, showing a flowing aesthetic feeling.
There are many such things, all of which are "unique" surprises brought by the breakthrough of domestic car design.
@ obscene:
"Nothing is immortal, including art itself. The only immortal thing is the understanding of people and the world conveyed by art "-Van Gogh.
Independence and joint venture are doomed to be a "war", while domestic cars have to "fight", so making great efforts in design is a microcosm of independent brands' determination to "fight". Although there are some gaps between us and joint venture brands in core technology, these gaps are narrowing step by step. When domestic cars are "lemon" by some "devious" China people, is it also a sign that joint venture brands are "scared" to some extent?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.